BROADCAST MEDIA AND CREDIBILITY LEVEL IN OSUN STATE

Abstract The research is set out to assess the broadcasting media and credibility level in Osun state particularly in the eyes of the audience. The study was anchored on Source Credibility and Uses and Gratifications Theories.The reserach used survey research method coupled with 150 copies of questionnaires that were administered to audience of broadcast stations in Osogbo who were selected using non-probability sampling technique (accidental)to pick respondents particularly in some strategic locations in Osogbo such as Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and Station Road/Oja-Oba while 135 copies were returned and analysed using frequency and percentage method. It is evidence that …READ MORE …