IMPACT OF ADVERTISING ON TELECOMMUNICATION NETWORK PREFERENCE AMONG STUDENTS

Abstract The study examines the impact of advertising on telecommunication network preference by students of Osun State Polytechnic Iree because advertisement is a persuasive message and who expose to such may cultivate the message. The study used Uses and Gratification and Perception theory . Multi-stage sampling technique was used to selected 150 respondents among students of Osun State Polytechnic in all the faculties of the institution. The study used survey and data were collected through questionnaire. Out of 150 administered questionnaires only correctly filled 140 copies were analysed using frequency, percentage and tables. Findings show that many of the respondents …READ MORE …