EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR (A CASE STUDY OF UNILEVER NIGERIA PLC, LAGOS)

CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDYUnilever Nigeria Plc is a contradictory business considering that, although organization can normally be the target for many criticisms. It continues to grow interns of sales levels and brand equity. Furthermore, Unilever Nig Plc has increased its efforts towards environment and social causes and is investing even further on training and educating employees. all these changes the image of the company as a whole Unilever Nigeria Plc is currently manufactures and distributes many brands across it’s global network of companies in Europe. Africa and Asia. Its international policy has focused it’s effort …READ MORE …

ROLE OF NEWSPAPER IN THE POLITICAL DEVELOPMENT OF NIGERIA (A case study of the Guardian Newspaper)

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study The important role media plays in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In our information-based society the media has a disproportionately visible and influential role. Democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that brings up, promotes and propagates public …READ MORE …

Place of gatekeepers on the success of a newspaper outfit

 CHAPTER ONE 1.0    Introduction 1.1    Background to the Study                                                                 Before information can be disseminated to the public, it undergoes strict examination by certain people. These people are known as gate keepers. They limit, expand and recognize or interpret the information the audience receives. This information can be in form of news, film, graphics art and photographs e.t.c.           However, there are lots of scholarly definition of what gatekeeping and who gatekeepers are. The term “gate-keeper” was first used by the Austrian Psychologist, Kurt Lewin. He defines gate-keeper as the individual or groups of persons whose role is to monitor …READ MORE …

IMPACT OF COMPUTER ON NEWSPAPER MAKE-UP

CHAPTER ONE 1.0 INTRODUCTION Acquisition of knowledge generally has imperative of computer instrument values in relation to conscious awareness of computer to modem newspaper. Newspaper make-up is not complete without adequate knowledge of computing programme. since the premier invention of this century in the generation of computer. In a relatively short time, it has affected many areas of our lives. The introduction of the computer into the lives of human beings has a lot of impact on the production of newspaper and it is popularly believed to have turned the world into a global village because it has made human …READ MORE …

SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS (A CASE STUDY OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)

ABSTRACT The research examines social effect of advertising on the Nigeria students (A study of students of Enugu State University of Science and Technology, ESUT). This study was embarked on by the researcher to know how advertisement affects the regular life style of students, both negatively and positively, the way students react to this effect and how this effect can be controlled. In order to get the following details or data, survey method was adopted as the research method, while questionnaire was used as the instrument for data collection. The finding gathered shows that four hypotheses test were accepted while …READ MORE …

ROLE OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF MALARIA IN OSUN STATE

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths, mostly children in Africa. Ninety percent of malaria deaths occur in Africa, where malaria accounts for about one in six of all childhood deaths. The disease also contributes greatly to anaemia among children — a major cause of poor growth and development. Malaria infection during pregnancy is associated with severe anaemia and other illness in the mother and contributes to low birth weight among newborn …READ MORE …

IMPLICATION OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA.

THE IMPACT OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA. ABSTRACT This study examined the implication of National Broadcasting Commission (NBC) rules and regulation on broadcasting media. In this research work the broadcasting station AIT being studied on how they make their operation to conform to the regulation guiding them, which AIT has been chosen and studied. However, since it is not possible for the broadcasting media to regulate themselves, this research is basically on the regulation and rules that guide and affecting the broadcast media. The objective of this research project is to sway the regulation …READ MORE …

ATTITUDE OF SECONDARY SCHOOL STUDENTS TOWARDS JOURNALISM AS A CAREER

ABSTRACT The aims and objectives of this study is to authenticate the senior secondary school students in choosing journalism as a career and how they can prepare their attitudes to journalism as a career. This study also contains the historical background, the significance, scope and limitation of attitudes of secondary schools students to journalism as a career. This research work has been able to look into the attitude of senior secondary school students to journalism as a career. It gives background to the study, scope of study, limitation of study, purpose of study, significant and statement of problem, research questions …READ MORE …

IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations …READ MORE …

TELEVISION VIEWERSHIP AMONG STUDENTS OF SECONDARY SCHOOL STUDENTS

Abstract The research focused on television viewership among students of Kidvac Secondary School, Iree. Basically, the objective of the study is to examine how television has influence the education, social and moral standard of secondary students. It is obvious that television has both positive and negative effect on the way and manner which students behaves and interact with their pears. First television has gone a long way in improving and promoting education in Nigeria and throughout the world because of it unique advantage of transmitting in audiovisual. Children and adult find it interesting and it message always have an indelible …READ MORE …

IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA

Abstract The study was basically developed to examine the impact of ICT on advertisement practice in Nigeria: An evaluation of Globacom Products. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 160 questionnaires distributed within GLO Head Office Lagos. Findings showed that advertising plays an important role on changing the consumer behaviour and …READ MORE …