Marketing Project Topics

Marketing project topics and materials for students in advertising, marketing, business administration. However, you are expected to tailor the marketing topic to suit your need. You can also use our marketing materials as a guide. Below are list of some marketing project topics:

  1. Audience Perception and Believability of Social Media Advert: A study of Facebook
  2. INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP
  3. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA
  4. INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS
  5. INFLUENCE OF PACKAGING ON CONSUMERS PURCHASE OF PRODUCTS AND SERVICES
  6. INFLUENCE OF FREE READERS’ ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA
  7. AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM
  8. ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION
  9. KWARA STATE UNIVERSITY STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT
  10. IMPACT OF ADVERTISING ON BRAND PATRONAGE
  11. INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT
  12. Consumers Believability of TV Commercial Claims: A Study of Dettol Commercial
  13. PERCEPTION OF OSUN STATE UNIVERSITY STUDENTS ON MTN PROJECT FAME AS A TOOL FOR AWARENESS AND PATRONAGE
  14. INFLUENCE OF WOMEN IN ADVERTISEMENT
  15. NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS
  16. ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO
  17. ROLE OF EMMANUEL TELEVISION IN PROMOTING CHRISTIAN RELIGION
  18. CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA
  19. INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY
  20. IMPACT OF BILLBOARD ADVERTISEMENT ON PRODUCT PROMOTION: A CASE STUDY OF 7UP BOTTLING COMPANY
  21. INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP
  22. PORTRAYAL OF WOMEN IN ADVERTISING CAMPAIGN
  23. IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC, LAGOS
  24. IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING
  25. INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRANDING AND SALES
  26. IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE
  27. PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS: AN APPRAISAL OF FACEBOOK
  28. AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETING STRATEGIES IN NIGERIA
  29. IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) IN OSUN STATE
  30. MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, IBADAN)
  31. INFLUENCE OF INDIGENOUS LANGUAGE IN TELECOMMUNICATION CUSTOMERS’ CARE
  32. CONSUMERS ATTITUDE TOWARDS MTN COMMERCIALS ON TELEVISION (A study of Sapele Consumers)
  33. NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS
  34. IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA: A STUDY OF LAITTOS UNIVERSITY
  35. IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK AMONG STUDENTS OF UNIVERSITY OF UYO
  36. ADVERTISING STRATEGIES AND TACTICS IN PROMOTING ARIAL DETERGENT IN DELTA STATE
  37. IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY: A STUDY OF NIGERIAN BREWERY PLC
  38. ATTITUDE OF UNIVERSITY OF LAGOS STUDENTS TOWARDS ONLINE SHOPPING (STUDY OF JUMIA, KONGA AND OLX)
  39. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCTS
  40. IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK AMONG STUDENTS
  41. THE IMPACT OF ADVERTISING IN SUSTAINING THE NIGERIA MASS MEDIA INDUSTRY (A case study of OSBC and Punch Newspaper)
  42. IMPACT OF ADVERTISING IN SUSTAINING THE NIGERIA MASS MEDIA INDUSTRY.
  43. IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS.
  44. SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS (A CASE STUDY OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)
  45. IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA
  46. AUDIENCE PERCEPTION OF LACASERA SOFT DRINK ADVERTISEMENT
  47. INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES
  48. INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY
  49. KWARA STATE UNIVERSITY STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT
  50. ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION
  51. IMPACT OF ADVERTISING ON BRAND PATRONAGE
  52. TELEVISION ADVERTISEMENT AND GUINNESS STOUT BUYING HABITS AMONG IKEJA RESIDENTS
  53. CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA
  54. ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO
  55. TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS IN UYO
  56. IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALE OF MTN PRODUCTS IN ENUGU METROPOLIS
  57. IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS
  58. IMPACT OF BILLBOARD ADVERTISEMENT ON PRODUCT PROMOTION: A CASE STUDY OF 7UP BOTTLING COMPANY
  59. Impact of TV Advertisement on Children Buying Behaviour
  60. INFLUENCE OF HYPO TELEVISION ADVERTISING ON STUDENTS’ CHOICE OF BLEACH
  61. IMPACT OF TELEVISION ADVERTS ON CHILDREN (A case study of Nestle products)
  62. IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK AMONG STUDENTS OF UNIVERSITY OF UYO