IMPACT OF PUBLIC RELATIONS DEPARTMENT OF L. G. ON THE PEOPLE

Abstract The research examines the impact of Public Relations Department in Irepodun Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local …READ MORE …

PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN NIGERIAN’S TERTIARY INSTITUTIONS

Abstract Cultism activities have turn most of the school into citadel of violence as many lives and property have lost and damaged. Realizing the havoc which cultism has wrecked on both members and non-members of the academic community, all hands must be on deck to combat the menace. It is on this notion that the research examines the role of public relations as a veritable tool for eradicating cultism in tertiary institution in Nigeria using Obafemi Awolowo University Ile-Ife as a case study. In this research the Four Models of Grunig’s and Hunt’s PR Theories was used. The research design …READ MORE …

IMPACT OF PUBLIC RELATIONS IN LOCAL GOVERNMENT

Abstract The research examines the impact of Public Relations in Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local government partially …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE IN TELECOMMUNICATION CUSTOMERS’ CARE

 Abstract The study influence of  Indigenous Language usage in telecommunication Customers’ Care on Subscriber Service Satisfaction among Osun State Polytechnic Students Iree.  The rationale for carrying out this study is to investigate the degree at which telecommunication service people in indigenous language and the extent which people also prefer to be served in indigenous language among other objectives. This research was anchored on Grunig and Hunt Model of Public Relations, Integrated Marketing Communication Theory and Accommodation Theory respectively. Survey research method and questionnaire were used as research instrument to gather the required data. Accidental sampling technique was used to select …READ MORE …

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BANKING INDUSTRY

ABSTRACT The research examines the impact of corporate social responsibility on banking industry in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION

Abstract The study basically examined the Roles of Public Relations in Enhancing Customers’ Satisfaction with a case study of PZ Nigeria Plc. Therefore, public relations has remained a powerful tool in building and maintaining mutual understanding between the company its various public, It also help in building good image and satisfy the needed information by customers on behalf of a company. The role of public relations cannot be overlooked because a company with bad image cannot succeed in any competitive market and as a result of this, companies and individuals are engaging the service of public relations to help build, …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS

Abstract The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good rapport between and among its various public. It also helps in building good image and satisfy the needed information by the public. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. From the result of the findings of this study, …READ MORE …

ROLE OF PUBLIC RELATIONS IN ENHANCING CORPORATE IMAGE OF THE NIGERIAN ARMY

Abstract The thrust of this study was to ascertain the role of public relations in building corporate image of the Nigeria Army especially on issues that surrounds Boko-Haram insurgency, Niger Delta militants and Fulani herdsmen among others. The Directorate of Army Public Relations (DAPR) has remained a powerful mouth piece of the Nigeria Army in building and maintaining good image of the Nigeria Army. Model of Public Relations by Grunig and Hunt and Technological Determinism Theory were adopted to justify the position of this research. Survey research method was adopted with questionnaire as data collection instrument to elicit responses from …READ MORE …

ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE OF ABUJA ELECTRICITY DISTRIBUTION COMPANY (AEDC)

ABSTRACT The research examined the role of public relations in building corporate image of Abuja Electricity Distribution Company (AEDC). The study was justified with the use of Model of Public Relations by Grunig and Hunt with emphasis on the Two Way Systematic Model because it is appears more effective and accurate especially in gaining how an organization is perceived by the public. Survey research method was employed while respondents were drawn using purposive sampling based on convenience to pick 200 respondents within staff and customers from which 184 copies were correctly filled and analysed using frequency and percentage table method …READ MORE …

ROLE OF PUBLIC RELATIONS IN A MANUFACTURING COMPANY

Abstract The research is set out to examine the role of public relations in a manufacturing company with a focus the chi-limited Lagos. It is noted that well established Public Relations practice go a long way in creating unimaginable reputation for an organisation. Survey research method with questionnaire a tool for data collection was used coupled with accidental sampling technique. Frequency and percentage method of data analysis was used with tables. Findings show that PR of Chi-Limited provides adequate feedback and platform to manage the ply and complaints this which has enhanced customer satisfaction and mutual understanding and it also …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE ACTIVITIES OF GOVERNANCE

CHAPTER ONE 1.0       INTRODUCTION 1.1       BACKGROUND TO THE STUDY The rising of the Information Communication Technology particularly social media have made the public domain to grow while information that used to be in the expert domain is becoming publicly available and new mechanisms for public involvement are being explored.             According to Akinfeleye, (2015) in a political chart on Channels TV prior to the 2015 General Election in Nigeria established that members of the mass media are no longer the only body setting agenda on social-political-economy matters again in this era of citizen journalism as citizens are now part of …READ MORE …

NIGERIANS’ PERCEPTION OF PRESIDENT MUHAMMADU BUHARI MAIDEN PRESIDENTIAL CHAT

Abstract The research examined the viewers’ perception on President Muhammadu Buhari Maiden Presidential Chat with a study of AIT viewers in Abuja Municipal Area Council (AMAC).  It is obvious that television plays a crucial role in politics particularly when it comes into the use of audio-visual platforms to bring government activities to the electorates in a more real and interactive manner. The research is anchored on Social Responsibility Theory, Democratic Participant Media Theory, Perception Theory and Agenda Setting Theory respectively. The research used survey method to elicit responses from the respondents who were drawn using multistage sampling techniques. 200 copies …READ MORE …

ASSESSMENT OF THE ROLE OF MASS MEDIA IN RE-BRANDING NIGERIA

ABSTRACT This study examined the role of mass media in re-branding Nigeria with a particular focus on the Nigerian Television Authority (NTA). The study was anchored on the Theory of Branding and Social Responsibility Media Theory. It is established that the role of the media is an indispensable ensuring national and international reputation. Survey research method was adopted while the data collection instrument was a questionnaire. The data were collected from the respondents within NTA while the data were analysed using frequency and percentage method. Findings of the study showed that mass media in Nigeria especially NTA has really promoted the image and reputation of Nigeria …READ MORE …

COMMUNICATION AS A KEY TO EFFECTIVE PUBLIC RELATIONS

Abstract The study examines communication as a key to effective public relations with a case study of Osun State Polytechnic, Iree. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in an organization. Communication models and communication processing theory was also adopted including Technological Determinism while survey research method with questionnaires were adopted to elicits data from the respondents within Osun State Polytechnic, Iree who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The …READ MORE …

RELEVANCE OF PUBLIC RELATIONS IN HEALTH INSTITUTIONS (A CASE STUDY OF EKITI STATE TEACHING HOSPITAL, ADO-EKITI).

CHAPTER ONE 1.0       INTRODUCTION 1.1       Background to the Study             Whether an organization is profit oriented, non-profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious organization to grow, survive and maintain its reputation at all time there is need to involve public relations practice in its strategy to achieve its goals.                 The PR department or unit deals with the management of both internal and external publics of Ekiti State Hospital. The PR department is responsible for the promotion and implementations of the hospital’s marketing and communication programmes …READ MORE …

IMPACT OF PUBLIC RELATIONS IN FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS

Abstract This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with a network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasised because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst …READ MORE …

ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING ORGANIZATIONAL PERFORMANCE

Abstract Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify …READ MORE …

BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION

ABSTRACT The paper examined branding as a tool for increasing sales volume of a business organization with a study of Cadbury Nigeria Plc, Lagos state. Brand could either be a name, sign, symbol or design that differentiate a product, service or company from competitors for the customers to make purchase based on experience , no wonder it is said to enhance sales volume of an organization. Thus, the research was anchored on Individual Difference Theory. Also, the study used survey research method while the data collection instrument was questionnaire. Also, the researcher used 100 respondents drawn using purposive sampling method. That …READ MORE …

ASSESSMENT OF INTERNET COMPETENCY AMONG STUDENTS OF TERTIARY INSTITUTIONS IN NIGERIA

Abstract The internet penetration worldwide has reached over 3.4Billion with Nigeria ranked 7th worldwide, it is on this notion that the research examines the internet competency among students of tertiary institutions in Nigeria with a particular reference to University of Lagos and Lagos  State Polytechnic, Lagos. Internet hosts lots of academic database such as google scholar, google book, Wikipedia, encyclopedia, and lots of research pages, libraries among others. In fact, almost everything on academic can be accessed free and premium (freemium). Survey research method was adopted coupled with 100 copies of questionnaires that were administered to 100 respondents that were …READ MORE …

INFLUENCE OF FAMILY PLANNING RADIO PROGRAMME ON YOUNG COUPLES IN OSOGBO

 ABSTRACT Radio is one of the means to get information across the length and breadth of the society because of its flexibility in presenting health matters, no wonder this research examines the influence of family planning radio programme on young couples in Osogbo metropolis to know if programmes on family planning actually tells on their re-procreation arrangement. Survey research method was adopted in this research coupled with 200 copies of questionnaires that were administered to the selected couples in Osogbo, the capital of Osun state, Southwest Nigeria in which 192 copies were returned for anlaysis. The result shows that mass …READ MORE …

Public Relations Project Topics and Materials

LIST OF PUBLIC RELATIONS PROJECT TOPICS AND MATERIALS THAT CAN BE USED BY ND, HND, BSC, PGD AND MSC STUDENTS. NOTE: THESE Public Relations Project Topics and Materials CAN BE MODIFIED TO SUIT YOUR PURPOSE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS’ SATISFACTION ROLE OF PUBLIC RELATIONS IN ENHANCING PEACE IN HIGHER INSTITUTIONS IMPACT OF PUBLIC RELATIONS IN FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY: A STUDY OF NIGERIAN BREWERY PLC RELEVANCE OF PUBLIC RELATIONS IN HEALTH INSTITUTIONS (A CASE STUDY OF EKITI STATE TEACHING HOSPITAL, ADO-EKITI) ROLE OF PUBLIC RELATIONS …READ MORE …

IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations …READ MORE …