IMPACT OF TELEVISION ADVERTISEMENT ON CHILDREN (A case study of Nestle products)

Abstract The research examined the impact of television advertisement on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch on television according to George Gerbner.  Also, children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements played …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP

ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that billboard advertising creates awareness of products and …READ MORE …

Audience Perception and Believability of Social Media Advert: A study of Facebook

Abstract The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and …READ MORE …

IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

 Abstract The research was on the thrust to examine the impact of advertising on the sales and consumption of Coca Cola with a study of Novena University students. The research adopted survey method as a quantitative research and questionnaire was employed to elicit responses from the respondents that were drawn through accidental sampling of 120 respondents. The theory that led support to this study were Cultivation Analysis and Persuasion Theory and Advertising: Strong and Weak Theory etc. According to these theories media is responsible for shaping or cultivating viewers’ perception of social reality. Findings show that majority of the respondent …READ MORE …

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label and television …READ MORE …

TELEVISION AS AGENT OF MASS MOBILIZATION AND SOCIAL CHANGE

Abstract Sustenance of culture, value, norms, and other forms of socialization is core to human society and one of the easiest and effective ways to achieve it through mass media involvement especially radio and television.  Mass media particularly radio and television has been a major agent of mobilization, socialization and tools for social changes especially now that people depend on mass media for messages, instruction and information as agenda setter. The research therefore, aims at examining television particularly Nigeria Television Authority (NTA) as an agent of mass mobilization and social change among residents of Ajeromi Ifelodun local government area of …READ MORE …

PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

(Extraction) 1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television.             No doubt to say the fact that management is not a bed of rose. With this backdrop, management has some problems in managing, controlling and commanding a media outfit.             Among the problems are motivations of diligent and intelligent staff in the organization, problem of leadership, individual difference can also not be overlooked.             Funding is another identified challenge because equipment in broadcast media are very …READ MORE …

IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA IN BORIPE LOCAL GOVERNMENT

Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from the findings of this study that mass media especially radio and television are playing a very crucial role in reducing malaria and maternal death among people through regular sensitization and education programmes. Similarly, mass media is one of the major powerful tools of reducing malaria. Critical reviews to related literature were made. Relevant theories were used to gratify the study some of which include Social Responsibility …READ MORE …

AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM

Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using …READ MORE …

KWARA STATE UNIVERSITY STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT

Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and because facebook is the second most visited website after google.com according to Alexa ranking. It was on this notion that the research investigates audience perception of sponsored Facebook advertisement on Kwara State University students. Survey research design was adopted as a quantitative method using questionnaire for data gathering.  Multistage sampling method as probability sampling technique was used to select respondents. Two hundred (200) respondents were drawn among the students using …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN UNIVERSITY

 Abstract Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on this notion that the research is geared towards assessing the influence of social media on the practice of public relations in Bowen University Public Relations Unit. The research is anchored on Technology Determinism Theory and  Four Models of Public Relations by Grunig and Hunt which stated that technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological …READ MORE …

INFLUENCE OF PACKAGING ON CONSUMERS PURCHASE OF PRODUCTS AND SERVICES

Abstract The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. Findings reveled that packaging add values to products and enable indomie to maintain the brand colour and appearance. Survey of some consumers was conducted within Asaba metropolis using questionnaire to collect data. It is shown from the findings that respondents retained and remembered indomie noodles product easily through its product packaging. It is recommended that manufacturers should use relevant colour and typography in a simple but …READ MORE …

INFLUENCE OF FREE READERS’ ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA

Abstract The study examined influence of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather every morning at Plaza newspaper stand Ikot Ekpene rd Newspaper stand and other newspaper stands to know the latest information, locally and nationally and how the newspapers contents they are reading are affecting and influencing them. To know the effect of free readers’ activities on newspapers sales volume and circulation. While it also aim to examine whether free readers’ activities have negative effect on newspapers sale volume. All respondents read …READ MORE …

ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

Abstract The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is noted that almost all the available media especially television and internet are used frequently by the organization to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. This work was divided into five chapters.  Quantitative research design was used in …READ MORE …

IMPACT OF ADVERTISING ON BRAND PATRONAGE

Abstract It is noted that almost all the available media especially television, newspaper and internet are used frequently by the Nestle to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. The major thrust of this work is to examine the impact of advertising on nestle brand patronage.  This work was divided into five chapters.  Quantitative research design was used in which cross-sectional survey method was adopted while the data …READ MORE …

Consumers Believability of TV Commercial Claims: A Study of Dettol Commercial

Abstract The study examines the Consumers’ Believability of TV Commercial Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organization to communicate, introduce and promote product such as Dettol. The study was anchored on Cultivation theory while survey research method was employed with 100 copies of questionnaire were administered to the respondents within Teaching and non- teaching staff of the Redeemers University Ede who were drawn using purposive sampling technique. A total of ninety copies of the administered questionnaire were retrieved. Findings show that all respondents (100%) have one …READ MORE …

PRESIDENTIAL ELECTIONS AND HATE CAMPAIGNS PHENOMENON ON VOTERS

Abstract The research examined presidential elections and hate campaigns phenomenon on voters. Relevant theories such as Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic Participant Media Theory were used to give the research a scholarly perspective and add depth to the research especially on how media should behaviour as the mirror of the society, how the media affect people and what do people do with the media since many of this theory are less powerful media theory that was why people were able to resist the effect the media cause them in the cause of watching the Real …READ MORE …

PERCEPTION OF OSUN STATE UNIVERSITY STUDENTS ON MTN PROJECT FAME AS A TOOL FOR AWARENESS AND PATRONAGE

CHAPTER ONE    INTRODUCTION Background to the Study             Television being an audio-visual medium has the capacity to influence the attitude, behaviour, thinking and socialization of an individual from childhood to adult stage. The popular assertion of “See is believing” makes television messages more accepted, persuasive and very influential.             Television is used for several reasons including information, education, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication.             It is a socializing agent as information transmitted can easily affect consumers’ worldview, perception and behaviour. It exposes people to opinions that challenge …READ MORE …

INFLUENCE OF WOMEN IN ADVERTISEMENT

Abstract The study examined the impact of women in an advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label and …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

 CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his book The Image and Appearance of the Human Body (1935) cited in http//wikipedia.com. National Eating Disorders (2014). offers the following definitions on body image: “Body image is how you see yourself when you look in the mirror or when you picture yourself in your mind. It encompasses what you believe about your own appearance (including your memories, …READ MORE …

ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO

Abstract The research examines the effectiveness of Baby Formula television advertising influence on the buying habits of nursing mothers in Uyo with the core thrust to examine the extent at which television advertisment of baby formula influence the nursing mothers in Uyo to use the products as suppliments or substitute in feeding their children. The research is anchored on Psychodynamic Theory and Behaviour Theory to add depth to the research. The research adopted survey research method, with the structured questionnaire as the data collection instrument and 200 copies of the questionnaire were administered to the respondents out of which 193 …READ MORE …

ROLE OF EMMANUEL TELEVISION IN PROMOTING CHRISTIAN RELIGION

ABSTRACT The study set out to examines the role of Emmanuel Television programmes in promoting Christian Religion Consciousness among people of Enugu state. It is observed that Emmanuel television channel often contributed lots to their socio-economy and spiritual life generally. The study is anchored on the Social Categories Theory, Uses and Gratifications Theory, Selective Media Perception and Selective Retention. The reserach employed survey research method coupled with 180 copies of questionnaires that were administered to respondents in Enugu, out of which 164 copies were correctly filled and analysed using frequency and percentage table method with SPSS version 20. Also, 43.9% …READ MORE …

CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA

Abstract The research examines the influence of television cigarettes advertisement on the smoking habits of youth in Nigeria with a case study of University of Uyo undergraduates. It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to George Garbner. The research use quantitative design with survey research method, one hundred (100) copies of questionnaire were administered to respondents within Uniuyo campus out of which ninety (90) copies were retrieved. The data were analyzed and interpreted using …READ MORE …

IMPACT OF BILLBOARD ADVERTISEMENT ON PRODUCT PROMOTION: A CASE STUDY OF 7UP BOTTLING COMPANY

Abstract The study examined the impact of billboard advertising on product promotion, a case study of 7up bottling company.  Advertising is one of the tools used for persuasive communication to the target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. Survey research method was adopted with the sample size of 180 persons. Random sampling technique was used. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behaviour on product and services in their choice of products and services selection. Billboard advertising also contributes to nation’s environmental beautification …READ MORE …

EFFECT OF FREE READERS’ ACTIVITIES ON NEWSPAPERS’ CIRCULATION IN UYO METROPOLIS

Abstract The study examined effect of Free Readers’ Activities on newspapers’  circulation in Uyo Metropolis with a view to know why people gather every morning at Plaza newspaper stand Ikot Ekpene rd Newspaper stand and other newspaper stands to know the latest information, locally and nationally and how the newspapers contents they are reading are affecting and influencing them. To know the effect of free readers’ activities on newspapers sales volume and circulation. While it also aim to examine whether free readers’ activities have negative effect on newspapers sale volume. All respondents read one newspaper or the other on a …READ MORE …

PORTRAYAL OF WOMEN IN ADVERTISING CAMPAIGN

Abstract The research examined how women are portrayed in an advertisement especially in this century. Images or representations of females in newspaper, magazine, television, posters, billboard, and product label are often. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label …READ MORE …

IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC LAGOS

Abstract The study examined the impact of newspaper advertisement on an organization using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted a survey research method to elicit data from the selected respondents who were drawn using a non-probability method. Data were collected via questionnaire while it was also analyzed and interpreted using a simple statistic method (frequency and percentage) with tables. Unilever Plc. should adopt the …READ MORE …

PERCEPTION OF STUDENTS TOWARDS INSIDE FILM ADVERTISEMENTS

Abstract The basic thrust of this research was to examine the perception of students towards inside film or in-film advertisement using Crawford University students as a case study. It was observed that for any organization either profit-making or non-profit making to succeed in this competitive society, the need for extraordinary advertising approach, strategies and tactics need not be overemphasized and film advert is one of the approaches. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. The frequency …READ MORE …

IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING

Abstract The study examined the impact of colour representation in newspaper advertising using selected people in Osun state as a case study. Colour is one of the most powerful tools available to graphic communicators after picture and text. It is obvious that the use of different colours play a very prominent role in newspaper/magazine and the world of print in general particularly in showing product in the quality it made. Findings show that colour helps to draw the attention of readers to some important part of the product, it add an aesthetic quality to advertising copy, it makes copy more …READ MORE …