IMPACT OF TELEVISION ADVERTISEMENT ON CHILDREN (A case study of Nestle products)

Abstract The research examined the impact of television advertisement on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP

ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is …READ MORE …

Audience Perception and Believability of Social Media Advert: A study of Facebook

Abstract The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study …READ MORE …

IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

 Abstract The research was on the thrust to examine the impact of advertising on the sales and consumption of Coca Cola with a study of Novena University students. The research …READ MORE …

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The …READ MORE …

TELEVISION AS AGENT OF MASS MOBILIZATION AND SOCIAL CHANGE

Abstract Sustenance of culture, value, norms, and other forms of socialization is core to human society and one of the easiest and effective ways to achieve it through mass media …READ MORE …

PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

(Extraction) 1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using …READ MORE …

IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA IN BORIPE LOCAL GOVERNMENT

Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. …READ MORE …

AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM

Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and …READ MORE …

KWARA STATE UNIVERSITY STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT

Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN UNIVERSITY

 Abstract Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on …READ MORE …

INFLUENCE OF PACKAGING ON CONSUMERS PURCHASE OF PRODUCTS AND SERVICES

Abstract The significance of product packaging in the sale and durability of product cannot be overemphasized in this competitive market. The research examines the influence of product packaging on consumers’ …READ MORE …

INFLUENCE OF FREE READERS’ ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA

Abstract The study examined influence of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather …READ MORE …

ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

Abstract The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is …READ MORE …

Consumers Believability of TV Commercial Claims: A Study of Dettol Commercial

Abstract The study examines the Consumers’ Believability of TV Commercial Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for …READ MORE …

2015 PRESIDENTIAL ELECTIONS AND HATE CAMPAIGNS PHENOMENON: A STUDY OF THE REAL BUHARI INFLUENCE ON VOTERS

Abstract The research examined 2015 presidential elections and hate campaigns phenomenon: A study of The Real Buhari influence on voters. Relevant theories such as Social Responsibility Theory, Source Credibility Theory, …READ MORE …

PERCEPTION OF OSUN STATE UNIVERSITY STUDENTS ON MTN PROJECT FAME AS A TOOL FOR AWARENESS AND PATRONAGE

CHAPTER ONE    INTRODUCTION Background to the Study             Television being an audio-visual medium has the capacity to influence the attitude, behaviour, thinking and socialization of an individual from childhood …READ MORE …

INFLUENCE OF WOMEN IN ADVERTISEMENT

Abstract The study examined the impact of women in an advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

 CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body. The phrase body image …READ MORE …

ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO

Abstract The research examines the effectiveness of Baby Formula television advertising influence on the buying habits of nursing mothers in Uyo with the core thrust to examine the extent at …READ MORE …

ROLE OF EMMANUEL TELEVISION IN PROMOTING CHRISTIAN RELIGION

ABSTRACT The study set out to examines the role of Emmanuel Television programmes in promoting Christian Religion Consciousness among people of Enugu state. It is observed that Emmanuel television channel …READ MORE …

CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA

Abstract The research examines the influence of television cigarettes advertisement on the smoking habits of youth in Nigeria with a case study of University of Uyo undergraduates. It was established …READ MORE …

IMPACT OF BILLBOARD ADVERTISEMENT ON PRODUCT PROMOTION: A CASE STUDY OF 7UP BOTTLING COMPANY

Abstract The study examined the impact of billboard advertising on product promotion, a case study of 7up bottling company.  Advertising is one of the tools used for persuasive communication to …READ MORE …

EFFECT OF FREE READERS’ ACTIVITIES ON NEWSPAPERS’ CIRCULATION IN UYO METROPOLIS

Abstract The study examined effect of Free Readers’ Activities on newspapers’  circulation in Uyo Metropolis with a view to know why people gather every morning at Plaza newspaper stand Ikot …READ MORE …

PORTRAYAL OF WOMEN IN ADVERTISING CAMPAIGN

Abstract The research examined how women are portrayed in an advertisement especially in this century. Images or representations of females in newspaper, magazine, television, posters, billboard, and product label are …READ MORE …

IMPACT OF NEWSPAPER ADVERTISEMENT ON UNILEVER PLC LAGOS

Abstract The study examined the impact of newspaper advertisement on an organization using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium …READ MORE …

PERCEPTION OF STUDENTS TOWARDS INSIDE FILM ADVERTISEMENTS

Abstract The basic thrust of this research was to examine the perception of students towards inside film or in-film advertisement using Crawford University students as a case study. It was …READ MORE …

IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING

Abstract The study examined the impact of colour representation in newspaper advertising using selected people in Osun state as a case study. Colour is one of the most powerful tools …READ MORE …