IMPACT OF OPINION LEADERS ON THE SURVIVAL OF NATIONAL UNITY

Abstract The research examines the impact of opinion leaders on the survival of Nigeria unity with a case study of Staffs of the Osun State Polytechnic Iree. Opinion leaders are one of the stakeholders in the diffusion and spreading of information. They have lots of influence on the members of the public. The study was anchored on Two-Step Flow of Communication which emphasized on the placed of opinion leaders in information flow in the society.  A survey research method was used while the data collection instrument for this study is a questionnaire. One of the findings showed that opinion leaders …READ MORE …

PUBLIC PERCEPTION OF MEDIA REPORT ON PRESIDENT MUHAMMADU BUHARI’S HEALTH IN NIGERIA (A case Study of Lagos Television)

Abstract The research is set out to examine Public Perception of Media Report on President Muhammadu Buhari’s Health in Nigeria. Television such as LTV play a crucial role in politics particularly when it comes into the reportage of the ill-health of the President Buhari. The study was anchored on Perception and Agenda Setting Theory. Survey research method was adopted and 100 copies of questionnaires administered to 100 respondents while 90 copies were retrieved. The data collected were analysed and interpreted using frequency and percentage tables. Findings show that substantial number of the respondents were exposed to the Presidenti Buhari ill-health …READ MORE …

IMPACT OF RADIO CAMPAIGNS IN CREATING ON AWARENESS ON GLOBAL WARMING

Abstract The study examines the Impact of Radio in creating awareness on global warming with a specific focus on Emene community area of Enugu. The researcher used survey research design in the collection of data because it is easier to sought people’s opinion using questionnaire. Stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi- square goodness of fit test which is used to test the hypothesis. The researcher was able to find out that majority of …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE ACTIVITIES OF GOVERNANCE

CHAPTER ONE 1.0       INTRODUCTION 1.1       BACKGROUND TO THE STUDY The rising of the Information Communication Technology particularly social media have made the public domain to grow while information that used to be in the expert domain is becoming publicly available and new mechanisms for public involvement are being explored.             According to Akinfeleye, (2015) in a political chart on Channels TV prior to the 2015 General Election in Nigeria established that members of the mass media are no longer the only body setting agenda on social-political-economy matters again in this era of citizen journalism as citizens are now part of …READ MORE …

TELEVISION AS AGENT OF MASS MOBILIZATION AND SOCIAL CHANGE

Abstract Sustenance of culture, value, norms, and other forms of socialization is core to human society and one of the easiest and effective ways to achieve it through mass media involvement especially radio and television.  Mass media particularly radio and television has been a major agent of mobilization, socialization and tools for social changes especially now that people depend on mass media for messages, instruction and information as agenda setter. The research therefore, aims at examining television particularly Nigeria Television Authority (NTA) as an agent of mass mobilization and social change among residents of Ajeromi Ifelodun local government area of …READ MORE …

ROLE OF TELEVISION IN NATIONAL DEVELOPMENT

ABSTRACT The study examined the role of mass media in national development with a focus on NTA and FRCN.  It is a known fact that television is one of the engines that propel the social and national development for its continuity and realization through; Information enlightenment, entertainment and education.  There is no doubt that radio and television remains a powerful tool for social change in any society. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. A critical review to related literature were made with relevant theory that was used …READ MORE …

CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA

Abstract The research examines the influence of television cigarettes advertisement on the smoking habits of youth in Nigeria with a case study of University of Uyo undergraduates. It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to George Garbner. The research use quantitative design with survey research method, one hundred (100) copies of questionnaire were administered to respondents within Uniuyo campus out of which ninety (90) copies were retrieved. The data were analyzed and interpreted using …READ MORE …

ROLE OF MEDIA IN CONFLICT RESOLUTION: A STUDY OF OFFA AND ERIN-ILE COMMUNAL CLASH

Abstract The study concerned with the finding out the role of Mass Media in Crisis Resolution in the Society with Erin-Ile and Offa Crisis as a study. Research shows that mass media play a crucial role in society especially during crisis through educative and enlightenment programmes and adequate coverage of the latest gist as regards the situation, while mass media also partner with other stakeholders in ensuring that peace return to the two sides by keeping the police and other security informed while the media also try not to over state the situation so that people’s tension will not high …READ MORE …

INFLUENCE OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS IN OSOGBO

Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 100 copies of questionnaires were administered to respondents in Osogbo from which 80 copies were correctly filled and analysed using frequency and percentage tables method. Findings show that respondents still prefer radio (28.3%) …READ MORE …

COMMUNICATION AS A KEY TO EFFECTIVE PUBLIC RELATIONS

Abstract The study examines communication as a key to effective public relations with a case study of Osun State Polytechnic, Iree. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in an organization. Communication models and communication processing theory was also adopted including Technological Determinism while survey research method with questionnaires were adopted to elicits data from the respondents within Osun State Polytechnic, Iree who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The …READ MORE …

PLACE OF TWITTER AS A SOCIAL MEDIUM FOR INFORMATION DISSEMINATION

Abstract The research explores Twitter as a medium of communication among University of Lagos. There is no doubt about the fact that the world is in a global village. Today the world is now compressed into a single electronic room where information from far and near are exchanged with a click of mouse and touch of screen. Survey as a quantitative research method was adopted. Data were collected using questionnaire in eliciting responses from Unilag students Akoka. Probability sampling technique through multi stage sampling (simple random and systematic) was used to select respondents. The data collected were analysed and interpreted …READ MORE …

RISING TREND IN THE USE OF SOCIAL MEDIA NETWORKS BY STUDENTS IN SEEKING INFORMATION

Abstract In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The study looked into the rising trend in the use of social media networks by students in seeking information using Kaduna State University Students as a reference point. Social media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now …READ MORE …

ROLE OF RADIO IN PROPAGATING YORUBA CULTURE (A comparative analysis of private on public radio stations)

CHAPTER ONE Introduction 1.1       Background to the study             Culture entails peoples’ way of life. Culture refers to the cumulative deposit of knowledge, experience, belief, values, attitudes meanings, hierarchies, religion, notion of time, roles, concept of the universe, and material objects, possessions acquired by a group of people in the course of generation through individual and groups striving.             Culture is the system of knowledge shared by a relative large group of people. Culture is communication and communication is culture, culture according to Aguene (2003) is “all the qualities which group mend together and distinguish them from the rest of …READ MORE …

ROLE OF BROADCAST MEDIA IN ACHIEVING VISION 20:2020

 ABSTRACT It was proposed that by 2020 Nigeria will be one of the 20 largest economies in the world, able to consolidate its leadership role in Africa and establish itself as a significant player in the global economic and political arena. This was the philosophy behind the concept of vision 20:2020. It is against this background that research is set out to examine the role of government owned mass media in achieving the Vision 20:2020 especially as we are drawing nearer 2020. The study was anchored on the Agenda Setting Theory and Social Responsibility Theory. Survey research method was adopted …READ MORE …

PERCEPTION OF IGBENEDION UNIVERSITY STUDENTS ON REALITY TELEVISION SHOW

Abstract The research is geared towards examining the perception of Igbenedion University Students on Big Brother Africa Reality Show. It is very clear that most of the reality shows like “Big Brother Africa” “Who wants to be a Millionaire” and host of others influence the action, reaction and behaviours of the viewers. The research is anchored on Cultivation Theory and Uses and Gratification Theory respectively. The research is quantitative in nature and survey research method was used. The instrument for data collection was questionnaire in eliciting data from the respondents who were Igbenedion University Students. Multistage sampling method as probability …READ MORE …

INFLUENCE OF NIGERIAN NEWSPAPERS IN COVERING HUMAN RIGHT ISSUES

Abstract The citizen must enjoy some freedom tagged fundamental human right which is otherwise known as birth right. It is on this note that the research examined the influence of Nigerian Newspapers in covering Human Right Issues with a case study of the Punch and Nigerian Tribune Newspapers. This research is divided into five chapters. The research is quantitative and survey research method was adopted. Respondents were drawn from the Punch and Nigerian Tribune newspaper. From the findings, it was discovered that both newspapers covers human right issues in Nigeria, 89% of the respondents attested to this fact. It is …READ MORE …

NEWSPAPER READERSHIP PATTERNS IN NIGERIA: A Study of Osogbo metropolis

Abstract The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particularly in Osogbo metropolis. The research focused major newspaper stands in Osogbo particularly in Oke-Fia, Old Garage, Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 108 copies were turned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents …READ MORE …

MULTI NATIONAL COMPANIES AND SOCIAL RESPONSIBILITIES IN THEIR HOST COMMUNITIES

Abstract Social responsibility is one of the philosophies of management and public relations functions expected of any company who wish to survey in his hosting community. It implies that the company sees the community where it producing has its own by assisting and supporting where necessary so that the community will know that the company shares their problems. The research therefore examines multi-national companies and their social responsibilities in their host communities with a focus on Shell Company in Port-Harcourt, Rivers State. The research is anchored on Corporate Social Responsibility (CSR) theory which has the classical view and the socioeconomic …READ MORE …

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT (A case study of Osun State Broadcasting Corporation)

Abstract The study focuses on mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Mass media is a powerful tool for social change in any society. The study is anchored on developmental media theory and cultivation. The research adopted survey research method in carrying out the work. Simple random sampling method as a probability technique was used in selecting one hundred (100) respondents who answered the questions in the questionnaire out of …READ MORE …

ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE

Abstract The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examines role of mass media in achieving Millennium Development Goals (MDGs)”. The research is anchored on developmental media theory and agenda setting theory respectively. Cross sectional survey research method is used in which 100 copies of questionnaires were administered within two radio …READ MORE …

TELEVISION ADVERTISEMENT AND GUINNESS STOUT BUYING HABITS AMONG IKEJA RESIDENTS

Abstract The audio-visual nature of television placed it above most of the advertising platforms in terms of creating lasting impression in the minds of consumers in a persuading and enticing manner. It is on this belief that the research examines television advertisement and Guinness Stout buying habits among Ikeja residents. The research is anchored on the persuasive theory and cultivation theory. The research used cross sectional survey as a quantitative design in which questionnaire is used as a data collection instrument. Quota sampling technique as non-probability method is used to select respondents within Ikeja Community. Descriptive statistics coupled with Chi-Square …READ MORE …

CULTURAL IMPACT ON WOMEN EDUCATION IN SOME SELECTED COMMUNITIES IN AROCHUKWU LOCAL GOVERNMENT AREA OF ABIA STATE

Abstract Culture plays a crucial role in the formation, social development, socialization and entire personality composition of every member of a particular society. The research is thrust to examine cultural impact on women education in some selected communities in Arochukwu local government area of Abia state. Survey research methodology was used coupled with 200 respondents who were mainly women between the age of 15 and elected through non-probability sampling method. 180 copies of questionnaires were returned for analysis, the frequency and percentage method of data analysis was used. It was noted that if education of women or female child is …READ MORE …

INFLUENCE OF HOME VIDEO ON THE MORAL BEHAVIOUR OF LEAD CITY UNIVERSITY STUDENTS

Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The research is quantitative with the use of cross sectional survey research method. The data collection instrument used in eliciting data from the respondents is questionnaire. Respondents were drawn from the Lead City University, using simple random sampling techniques. The research is anchored on cultivation theory and behavior theory. Research findings …READ MORE …

TELEVISION AS A WATCHDOG AGAINST CHILD ABUSE, LABOUR, AND CHILD TRAFFICKING (A STUDY OF GARIKI RESIDENTS OF ABUJA METROPOLIS)

Abstract The aim of this study was to analyze the Influence of Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study is anchored on agenda setting theory. The study used survey research method as quantitative design while questionnaire is used as a data gathering instrument. Respondents were drawn from Gariki using the purposive sampling technique in which 120 respondents were drawn as 100 copies of questionnaires were retrieved.  The collected data were analysised and interpreted using descriptive statistics i.e (frequency, percentage method coupled with tabulation) The study answered four research questions. …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

Abstract Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that …READ MORE …

SOCIAL MEDIA AS TOOLS FOR COMMUNICATION IN PUBLIC RELATIONS

Abstract The core objective of this research was to examine social media as tools for communication in public relation using GlobalCom Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Technological Determinism Theory was employed to justify the research objective. The quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was a questionnaire. 100 copies of …READ MORE …

TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS IN UYO

ABSTRACT Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own …READ MORE …

ROLE OF MASS MEDIA ON THE USAGE OF CONTRACEPTIVES BY RURAL WOMEN

Abstract This study appraising the contribution of broadcasting media in educating rural women towards contraceptives (A case study of women in Iree Community). The results indicated that mass media play important roles in disseminating contraceptive knowledge in our society is a major and credible source of information. It is observed that women who are regularly exposed to mass media messages have more knowledge about contraceptives than their counterparts. Survey research method was adopted with 100 copies of questionnaires were administered. It is concluded that community broadcasting media is educating the mass rural dwellers on how to utilise drug while it …READ MORE …

EFFECTIVENESS OF MUSIC IN INDOMIE NOODLES JINGLE AND COMMERCIAL ON CHILDREN CONSUMPTION HABIT

Abstract The audiovisual nature of television makes it mirrors reality and is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch on television according to George Gerbner. Base on this assertion that this research examines the effectiveness of music in indomie noodles jingle and commercial on children consumption habit. Survey research method was adopted with 100 children were draw from Binta International Primary School as sample size who were between the age of 5-12. The results revealed that advertisements played a vital role in encouraging the family to list and making …READ MORE …

INFLUENCE OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE

Abstract There are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are always there to serve the objectives of the powers that be and to browbeat the press. It is this perception that the research examines the influence of freedom of information Act on journalism practices in Nigeria particularly among journalists in Osun State since it was accented by the Former President Goodluck Jonathan administration. …READ MORE …