ROLE OF BROADCASTING STATIONS AGAINST DRUG ABUSE

Abstract The research which examined the role of broadcasting stations against drug abuse with a specific focus on Programmes on Heartland and Hot FM stations Owerri respectively. The continuous abuse of drugs has led to a situation of drug addiction and various harmful effect of drug on individuals and society at a large. The study was anchored on Social Responsibility Theory and Agenda Setting Theory. Survey research method was adopted coupled with questionnaire that was administered to respondents within Heartland and Hot FM in Owerri. One hundred (100) respondents were sampled while 90 copies of the questionnaire were returned. The …READ MORE …

INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS’ ELECTORAL SUCCESS

Abstract The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has commanded a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings …READ MORE …

ANALYSING THE CHALLENGES FACING THE MEDIA IN A CAPITALIST ECONOMY

Abstract The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of Nigeria loaded with many private media establishments. The study anchored on the four normative theories of the press particularly the Social Responsibility Theory, Libertarian Media Theory and Social Communist Media Theory. Survey research method and questionnaire were used as a research instrument to gather the required data. 100 respondents among journalists in Lagos were randomly drawn using convenience sampling technique. The data were analyzed using frequency and percentage table.  Findings in the study show that …READ MORE …

ANALYSING THE INCREASING COMPETITION BETWEEN NEWS BLOGGERS AND TRADITIONAL JOURNALISTS

Abstract The study analyzing the increasing competition between news bloggers and traditional journalists in Nigeria. The emergence, proliferation and advancement in information and communication technology which has brought about social media, blogging and other digital platforms that have revolutionalised the practice of journalism not only in Nigeria but through the world. The research was anchored on Technological Determinism and Diffusion of Innovation Theory. Survey research method was used coupled with questionnaire as data collection instrument. The sample size for this research was sixty (60) journalists who were purposively drawn from NUJ, Press Centre, Osogbo and another 5 bloggers that responded …READ MORE …

APPRAISING THE USE OF DRUMS AS A MEDIUM OF COMMUNICATION IN IMESI-ILE COMMUNITY

Abstract The research is set out to appraise the use of drums as means of communication in Imesi-Ile community because traditional means of communication otherwise known as trado-media communication has been part and parcel of African society and Yoruba people during occasions such as coronation, funeral ceremony, traditional festival, naming ceremony among other community-based events. The study was anchored on Medium Theory and Theory of SMCR in Drumming. The study used survey research method and questionnaires to elicit responses from the 250 respondents within Imesi-Ile community who were purposively through non-probability technique out of which 226 copies were correctly filled …READ MORE …

ASSESSING THE LEVEL OF DIGITALIZATION OF BROADCAST MEDIA IN OSUN STATE

Abstract Digitization of broadcasting media is a special phase in the history of Mass Media in Nigeria and all over the world especially in this 21st century. The research, therefore, assesses the level of digitalization of broadcast media in Osun State especially among journalists in Osun State. The study was anchored on the Diffusion of Innovation Theory and Technological Determinism Theory. The survey research method was used coupled with questionnaires that were administered to the respondents among journalists in Osun State using purposive sampling technique out of which 90 copies were returned and analyzed using frequency and percentage. Findings have …READ MORE …

IMPACT OF SEX APPEAL IN ADVERTISING MESSAGES AMONG STUDENTS

Abstract The research examined the impact of sex appeal in advertising messages, particularly how ladies are portrayed in advertisement especially in this era when they have become instruments of attraction in advertising. The research was anchored on Attention, Interest, Desire, and Action (AIDA) Theory. The survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students like exposure to sex appeal in the …READ MORE …

CARTOON CHARACTER ENGAGEMENT BEHAVIOUR OF PRIMARY SCHOOL CHILDREN

CHAPTER ONE 1.0       Introduction 1.1       Backgrounds to the Study             Childhood as a stage in the human life cycle encompasses a period of phenomenal biological, physiological, psychological, and social growth. It is a stage between infancy and the beginning of adolescence, about age twelve, the human acquires major life skills the ability to walk, talk, read, care for oneself, and come to know the world around him or her. During this time, the child first encounters the major agents of socialization: the family, peers, schools, and media etc which shapes the moral, values, interest and direct a child …READ MORE …

PERCEPTION OF NTA NETWORK NEWS AMONG ADO-EKITI RESIDENTS

ABSTRACT The research is set out to examine the perception of NTA Network News among Ado-Ekiti Residents with the few to understand and identify the extent of watching NTA network news, motivating factors and other News at night preferences because news is one of the interesting television programmes. The study was anchored by the Uses and Gratification Theory and Source Credibility Theory while survey research method coupled with 200 copies of questionnaires that were administered to respondents in Ado-Ekiti Mainly from Afebabalola University community, Ekiti State Government Secretariat etc from which 174 copies were analysed using frequency and percentage table …READ MORE …

TRENDS IN THE USE OF MODELS IN THE NIGERIA ADVERTISING INDUSTRY (A study of Pepsi)

CHAPTER ONE 1.0       INTRODUCTION Background to the Study             Models or celebrities’ endorsement or celebrity branding is a form of an advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. In this study model and celebrity will be used interchangeably as the two connote the same thing in this as far as this study is a concern.             Marketers use popular models endorsers in hopes that the …READ MORE …

INFLUENCE OF TWITTER ON THE READING ABILITY OF BOWEN UNIVERSITY UNDERGRADUATES

Abstract Twitter usage can contribute to students positively and negatively depending on the users and the purpose for its uses, it is on this thrust that the researchers examined the influence of Twitter on the reading ability of Bowen University undergraduates. The research is anchored on Technology Determinism Theory which was explained and related carefully to this result with the aim of given depth to the research. The research also used survey design coupled with 170 copies of questionnaires that were administered to respondents in Bowen University, Iwo Osun State who were simple randomly selected from which 153 copies were …READ MORE …

EVALUATING THE ROLE OF ONLINE MEDIA IN PROMOTING ADVERTISING

Abstract The study is set to evaluate the role of online media in promoting advertising” (A Study of Some Selected Advertising Agencies). The rationale for carrying out this study was informed by the interest to know the extent to which advertising agencies use new media in this advanced technology. The survey research method was used while the questionnaire was adopted as a data collection instrument. 150 copies of questionnaires were administered and 142 respondents that were purposively selected in some advertising agencies in Ikeja Lagos. The data collected were analyzed using frequency and percentage table. Findings show that advertising agencies …READ MORE …

ASSESSMENT OF JOURNALISTS’ PERCEPTION OF THE PERFORMANCE OF GOVERNOR AREGBESOLA OF OSUN STATE

Abstract The study assesses journalists’ perception of the performance of Governor Aregbesola of Osun State with a specific focus on Osun State Correspondents Chapel. There is no doubt about the fact that mass media are in the fore front of good governance, democracy and social development through their various reportorial activities and programmes through which it set agenda on public issues, mobilizing electorate for national course. The study used Agenda Setting Theory to justify the theoretical position and its relevance to this study. Survey research method was adopted for this study while the population of the study comprised journalists in …READ MORE …

ASSESSING THE LEVEL OF STAFF DEVELOPMENT IN THREE SELECTED BROADCAST MEDIA

Abstract The research assessing the level of staff development in the selected broadcast media i.e OSBC, RAVE FM, and NTA. The reason for carrying out this research is because the success of every organization rests on the staff. In media management, of all resources (man, money, and materials), man is core because they are the ones manning and managing the money and materials. Management is sine qua non to the successful operation and survival of the media outfits in Nigeria everywhere in the world. The research was anchored on System Theory, Fredrick Taylor’s Scientific Management Theory and Theory X and …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS PATRONAGE OF PRODUCTS AND SERVICES

Abstract The research analyzing the influence of advertisement on students patronage of goods and services. It is not an overstatement that advertisement is an effective and persuasive way of selling products and services to a specific audience. The study was anchored on Cultivation theory, Persuasion Theory and Behavioural Theory. The research design for the study was survey research. 120 respondents were drawn from students of the Osun State Polytechnic, Iree using purposive sampling method. The data were analyzed and interpreted using frequency and percentage method. Findings show that many of the respondents often exposed to commercials greatly while advertisement from …READ MORE …

IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING MEDIA

Abstract This research work is based on the importance of indigenous language in broadcast media. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication and many more. Through all these subject matters, it is hope that improvement would meet indigenous language in Broadcast media. Quantitative research design was …READ MORE …

ASSESSMENT OF SOCIAL MEDIA USAGE AMONG LECTURERS IN OSUN STATE POLYTECHNIC IREE

Abstract The study is concerns with the assessment of social media usage among lecturers in Osun State Polytechnic Iree. The world is now being compressed into a single electronic room where information from far and near can be exchanged with a click of mouse or touch of screen. However, social media is one of the internet tools that facilitate effective interaction and immediate feedback in communication. The study is anchored on Technological Determinism Theory, and Social Category Theory and Uses and Gratifications. The study used survey method while questionnaire was used to elicit responses from the 140 respondents who are …READ MORE …

ROLE OF TELEVISION AS AN INSTRUMENT FOR PROMOTING INDIGENOUS LANGUAGE AND CULTURE

ABSTRACT This research work is based on the Role of Television as an Instrument of Promoting Indigenous Language and Culture in Nigeria, using OSBC as a case study. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication, culture and its component among others. Through all these subject matters, …READ MORE …

ROLE OF ELECTRONIC MEDIA IN MOBILIZING PEOPLE FOR SELF-SUSTENANCE

ABSTRACT The study examines the role of electronic media in mobilising the people for self-sustenance. Mass media especially radio and televisions have been in the fore front of several development programmes and sustainable development through various programmes and commercials. This research was anchored on developmental media theory. Survey research method was used while questionnaire was used to collect data from respondents were drawn with the audience of radio in Osogbo and its environments.150 respondents were selected using accidental sampling techniques out of 150 copies of questionnaire that were administered 31 copies were returned and analyzed using frequency percentage with table. …READ MORE …

IMPACT OF PUBLIC RELATIONS DEPARTMENT OF L. G. ON THE PEOPLE

Abstract The research examines the impact of Public Relations Department in Irepodun Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local …READ MORE …

COMPARATIVE ANALYSIS OF MEDIA MANAGEMENT IN PRINT AND BROADCAST INDUSTRY

Abstract The research comparatively analyse media management in print and broadcast industry with a specific focus on NTA, Osogbo and Osun Defender Newspaper. The rationale for carrying out this study is to know the importance of management in media organisation, how media management influence media operations, staff performance and general success, management is sine qua non to the successful operation and survival of media outfits in Nigeria and everywhere in the world. The study was anchored on management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory, System Theory and Contingency Theory. Survey research method …READ MORE …

PERCEPTION OF PEOPLE ON MEDIA REPORTAGE OF MONKEY POX OUTBREAK IN LAGOS

Abstract  The research examines perception of people on media reportage of monkey pox outbreak in Lagos. It is established that radio, television and other mass media are essential tools for promoting awareness on various matters including the outbreak of Monkey pox. The study was anchored on Agenda Setting Theory and Perception Theory. Survey research method was used coupled with questionnaire that was used to elicit responses from the respondents that were drawn using sampling by convenience in which 150 respondents were picked within Alimosho local government. The data collected were analyzed using frequency and percentage. Majority of the respondents admitted …READ MORE …

IMPACT OF ADVERTISING ON TELECOMMUNICATION NETWORK PREFERENCE AMONG STUDENTS

Abstract The study examines the impact of advertising on telecommunication network preference by students of Osun State Polytechnic Iree because advertisement is a persuasive message and who expose to such may cultivate the message. The study used Uses and Gratification and Perception theory . Multi-stage sampling technique was used to selected 150 respondents among students of Osun State Polytechnic in all the faculties of the institution. The study used survey and data were collected through questionnaire. Out of 150 administered questionnaires only correctly filled 140 copies were analysed using frequency, percentage and tables. Findings show that many of the respondents …READ MORE …

BROADCAST MEDIA AND CREDIBILITY LEVEL IN OSUN STATE

Abstract The research is set out to assess the broadcasting media and credibility level in Osun state particularly in the eyes of the audience. The study was anchored on Source Credibility and Uses and Gratifications Theories.The reserach used survey research method coupled with 150 copies of questionnaires that were administered to audience of broadcast stations in Osogbo who were selected using non-probability sampling technique (accidental)to pick respondents particularly in some strategic locations in Osogbo such as Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and Station Road/Oja-Oba while 135 copies were returned and analysed using frequency and percentage method. It is evidence that …READ MORE …

INFLUENCE OF CHANGE MANAGEMENT ON EMPLOYEES PERFORMANCE

ABSTRACT The study examines the influence of change management on employee performance with a focus on First City Monument Bank Plc, Lagos. The purpose of this study was to determine change management and its challenges on the performance of employees in First Monumental Bank Plc. The population of this study was 71 staff of the bank. Simple random sampling method was used to draw samples of the cases used for this study. The study used both primary and secondary data. Primary data was collected with questionnaire. The questionnaires were personally administered by the researcher to the respondents.. Descriptive statistics such …READ MORE …

ROLE OF BROADCAST MEDIA IN IMPROVING THE ECONOMIC AND SOCIAL LIVES OF RURAL DWELLERS

Abstract The research is set out to examine the role of broadcast media in improving the economy and social lives of rural dwellers, thus focus on Obokun Local Government area of Osun State. It is of note that; the presence of radio has brought a lot of socio-economy development to the practice of people especially those living in a rural area through its various programmes such as: “Let’s Go Farming”, “You & Health”, “Nation’s Pride”, and host of others. The research was anchored on Agenda Setting Theory and Developmental Media Theory. The research also used survey research method coupled with …READ MORE …

ROLE OF RADIO IN PROMOTING PRIMARY HEALTH CARE

Abstract The research is set out to investigate the role of radio in promoting primary health in Ogooluwa Local Government Oyo state because radio is seen as most effective media to reach out to the rural dwellers. Survey research method was used while questionnaire was adopted as the main data collection instrument. 150 copies of questionnaire were administered to respondents that were drawn from five strategic communities within Ogooluwa local council and the communities are Odo-Oba, Iwo-Ate, Ota-Mokun, Pontela and Mowolowo towns. Radio is seen as most effective media to reach out to the rural dweller in Ogo-Oluwa because of …READ MORE …

NIGERIANS PERCEPTION OF MEDIA REPORTAGE OF FEMALE POLITICIANS AND ASPIRANTS

 ABSTRACT This research examines peoples’ perception of media reportage of female politicians and aspirants in Nigerian politics, with special focus on Osun poly community. Emphasis was also laid on the level of attention and coverage given to women in politics particularly the female contestants in Nigeria. The research was built on the assumption of the Agenda Setting Theory and Perception theory. Survey method was adopted for the study with 150 questionnaires administered to the respondents who are mainly members of Iree community. However, 138 questionnaires were analyzed and returned indicating a response rate of 92%. Findings revealed that majority of …READ MORE …

RATING OF FEDERAL, STATE AND PRIVATE MEDIA NEWS

Abstract This research examine credibility rating of Federal, State and private stations in Nigeria. Survey research method was used with 250 copies of questionnaire administered to the respondents who are residents of Osogbo metropolis. The study was anchored on Source Credibility and Social Responsibility Theory. However, 220 questionnaires were correctly filled and returned. Findings revealed that the mass media has not live up to expectations as what is expected in their programme contents. Many of the respondents also trust information from the private media and federal media than that of state government media because they tagged the state media as …READ MORE …

IMPACT OF TUESDAY GUARDIAN EMPLOYMENT OPPORTUNITIES ADVERTISEMENT

Abstract The study investigated the Impact of Tuesday Guardian Employment Opportunities Advertisement on the Sales of the Newspaper in order to ascertain the extent in which people in Iree community have access, patronize and get job from the Tuesday edition of the Guardian.  Survey research method was coupled with questionnaire to elicit responses from the respondents that were selected through purposive sampling in five strategic locations within Iree particularly in Poly Junction, Ladoja Junction, Yaro/Oke-Araa Area, Inside Ospoly campus and Eyinade/plastona Area respectively. The data collected were analysed using frequency and percentage method. Findings show that many people partially read …READ MORE …