IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

 Abstract The research was on the thrust to examine the impact of advertising on the sales and consumption of Coca Cola with a study of Novena University students. The research …READ MORE …

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The …READ MORE …

PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA

(Extraction) 1.2   STATEMENT OF THE RESEARCH PROBLEM             The research x-ray the problems and prospects of private media management with a particular reference to a single private broadcast media using …READ MORE …

IMPACT OF MASS MEDIA CAMPAIGN ON REDUCTION OF MALARIA IN BORIPE LOCAL GOVERNMENT

Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. …READ MORE …

KWARA STATE UNIVERSITY STUDENTS ATTITUDE TOWARDS FACEBOOK SPONSORED ADVERTISEMENT

Abstract Big, Small and Medium Enterprises and individuals are now promoting their products and services on online inlcuding Facebook because 40% of the people in world are now online and …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN UNIVERSITY

 Abstract Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on …READ MORE …

INFLUENCE OF FREE READERS’ ACTIVITIES ON THE CIRCULATION OF NEWSPAPERS IN NIGERIA

Abstract The study examined influence of Free Readers’ Activities on the Circulation of Newspapers in Nigeria (A case study of Uyo Metropolis) with the intention to know why people gather …READ MORE …

ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

Abstract The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is …READ MORE …

Consumers Believability of TV Commercial Claims: A Study of Dettol Commercial

                                                 CHAPTER ONE                                                                                                 INTRODUCTION 1.1 BACKGROUND OF STUDY Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and …READ MORE …

2015 PRESIDENTIAL ELECTIONS AND HATE CAMPAIGNS PHENOMENON: A STUDY OF THE REAL BUHARI INFLUENCE ON VOTERS

Abstract The research examined 2015 presidential elections and hate campaigns phenomenon: A study of The Real Buhari influence on voters. Relevant theories such as Social Responsibility Theory, Source Credibility Theory, …READ MORE …

PERCEPTION OF OSUN STATE UNIVERSITY STUDENTS ON MTN PROJECT FAME AS A TOOL FOR AWARENESS AND PATRONAGE

CHAPTER ONE    INTRODUCTION Background to the Study             Television being an audio-visual medium has the capacity to influence the attitude, behaviour, thinking and socialization of an individual from childhood …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

 CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body. The phrase body image …READ MORE …