PUBLIC PERCEPTION OF MEDIA REPORT ON PRESIDENT MUHAMMADU BUHARI’S HEALTH IN NIGERIA

Abstract The research is set out to examine Public Perception of Media Report on President Muhammadu Buhari’s Health in Nigeria. Television such as LTV play a crucial role in politics particularly when it comes into the reportage of the ill-health of the President Buhari. The study was anchored on Perception and Agenda Setting Theory. Survey research method was adopted and 100 copies of questionnaires administered to 100 respondents while 90 copies were retrieved. The data collected were analysed and interpreted using frequency and percentage tables. Findings show that substantial number of the respondents were exposed to the Presidenti Buhari ill-health …READ MORE …

IMPACT OF INTERNET ON BROADCASTING MEDIA IN BAUCHI STATE

Abstract The research examines the impact of internet on radio broadcasting in Bauchi State with a specific focus on the Bauchi State Broadcasting Corporation (BSBC), Bauchi.  The research in quantitative in nature with the use of Survey research method as research design. The data collection instrument for this study is questionnaire in obtaining information from staff of the broadcast organization about the impact of ICTs/internet on their performance. One of the findings showed that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of ICTs have been …READ MORE …

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATIONS IN NIGERIA (A case study of UNILAG FM 88.9 FM)

ABSTRACT The research examines the Prospects and Challenges of Campus Broadcast stations in Nigeria with a focus on UNILAG FM 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management TheorY, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of questionnaires were administered to respondents that were drawn within Unilag F.M Lagos using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method with SPSS version 20. Findings revealed …READ MORE …

Problems and Prospects of Campus Radio in Nigeria (A study of UNILAG 88.9 FM.)

ABSTRACT The research examines the problems and prospects of Campus radio in Nigeria with a focus on UNILAG 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management Theory, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of questionnaires were administered to respondents that were drawn within Unilag F.M Lagos using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method with SPSS version 20. Findings revealed that fund …READ MORE …

PROBLEMS AND PROSPECTS OF NEWSPAPER CIRCULATION IN NIGERIA

Abstract The study examined the problem and prospects of newspaper circulation in Nigeria (A study of the Nigerian Tribune and Punch Newspaper). The aim of the study is to look into one of the major stages of newspaper production process in Nigeria which is circulation. The study was anchored on System Management Theory which emphasized that no unit or department is useless rather they are all important to the overall success of the media outfits. The study employed survey research method to elicit data from the respondents and one hundred respondents were drawn through non-probability sampling method. Findings show that …READ MORE …

ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA)

Research Proposal ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA)   Prepared by www.researchcage.com INTRODUCTION             The growing number of internet users is one of the factors responsible for media convergence i.e reading, viewing and watching news online practicable. For instance, the number of internet users in Nigeria has further increased to 93.4 million, according to a new report on Internet status in the country. The report obtained by the Nigerian Communications Commission (NCC), the telecoms industry regulator, indicated the country has recorded about 14 per cent growth in mobile …READ MORE …

INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT

(Extraction) 1.2 Statement of Research Problem This study is an enquiry into the contributions of Radio to community agricultural development. The aim is to investigate the prevailing belief that the Radio is used as a means of introducing social change through dissemination of development and social change programmes but rather serve merely. It is a well-known fact that radio seeks to informs, stimulates, educate, entertain and mobilize the citizen for development and to cultivated responsible outlook on community and national activities. Radio has been recognized as having the potentials to effect human enhancement and develop a viable society, radio is …READ MORE …

SOCIAL MEDIA AS AGENDA SETTERS IN THE 2019 GENERAL ELECTION IN NIGERIA

Abstract The rising of social media in this digital era have altered political communication process and development in Nigeria in the last five years. Social media offer platform for political debates, political campaign and political mobilization especially in the 2019 General Election in Obabra Local Government of Cross Rivers state. The research therefore examines Social Media as Agenda Setters in the 2019 General Election in Nigeria (A case of social media usage by electorate in Obubra). Cross sectional survey research method was adopted in which data were collected among residents in Obubra L.G using questionnaire as a data collection instrument. …READ MORE …

EFFECTIVENESS OF MUSIC IN INDOMIE NOODLES JINGLE AND COMMERCIAL ON CHILDREN CONSUMPTION HABIT

Abstract The audiovisual nature of television makes it mirrors reality and is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Base on this assertion that this research examines the effectiveness of music in indomie noodles jingle and commercial on children consumption habit. Survey research method was adopted with 100 children were draw from Binta International Primary School as sample size who were between the age of 5-12. The results revealed that advertisements played a vital role in encouraging family to list and making better …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY

Abstract  The research explored the influence of billboard advertisement in buying products and services among pedestrians in Lagos city. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling …READ MORE …

IMPACT OF OPINION LEADERS ON THE SURVIVAL OF NATIONAL UNITY

Abstract The research examines the impact of opinion leaders on the survival of Nigeria unity with a case study of Staffs of the Osun State Polytechnic Iree. Opinion leaders are one of the stakeholders in the diffusion and spreading of information. They have lots of influence on the members of the public. The study was anchored on Two-Step Flow of Communication which emphasized on the placed of opinion leaders in information flow in the society.  A survey research method was used while the data collection instrument for this study is a questionnaire. One of the findings showed that opinion leaders …READ MORE …

MEDIA MANAGEMENT AND OPERATIONS OF PARROT FM, OGBOMOSHO

ABSTRACT The research examines media management and operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. The survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analyzed. The data were analyzed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it …READ MORE …

PUBLIC PERCEPTION OF MEDIA REPORT ON PRESIDENT MUHAMMADU BUHARI’S HEALTH IN NIGERIA (A case Study of Lagos Television)

Abstract The research is set out to examine Public Perception of Media Report on President Muhammadu Buhari’s Health in Nigeria. Television such as LTV play a crucial role in politics particularly when it comes into the reportage of the ill-health of the President Buhari. The study was anchored on Perception and Agenda Setting Theory. Survey research method was adopted and 100 copies of questionnaires administered to 100 respondents while 90 copies were retrieved. The data collected were analysed and interpreted using frequency and percentage tables. Findings show that substantial number of the respondents were exposed to the Presidenti Buhari ill-health …READ MORE …

IMPACT OF RADIO CAMPAIGNS IN CREATING ON AWARENESS ON GLOBAL WARMING

Abstract The study examines the Impact of Radio in creating awareness on global warming with a specific focus on Emene community area of Enugu. The researcher used survey research design in the collection of data because it is easier to sought people’s opinion using questionnaire. Stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi- square goodness of fit test which is used to test the hypothesis. The researcher was able to find out that majority of …READ MORE …

IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

 Abstract The research was on the thrust to examine the impact of advertising on the sales and consumption of Coca Cola with a study of Novena University students. The research adopted survey method as a quantitative research and questionnaire was employed to elicit responses from the respondents that were drawn through accidental sampling of 120 respondents. The theory that led support to this study were Cultivation Analysis and Persuasion Theory and Advertising: Strong and Weak Theory etc. According to these theories media is responsible for shaping or cultivating viewers’ perception of social reality. Findings show that majority of the respondent …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label and television …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN UNIVERSITY

 Abstract Some school of thought believe that social media is a veritable tool for public relations day to day activities been as a public managment incline profession. It is on this notion that the research is geared towards assessing the influence of social media on the practice of public relations in Bowen University Public Relations Unit. The research is anchored on Technology Determinism Theory and  Four Models of Public Relations by Grunig and Hunt which stated that technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological …READ MORE …

NEWSPAPER READERSHIP IN OSUN STATE: PATTERNS AND CHALLENGES

Abstract The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particularly in Osogbo metropolis. The research focused major newspaper stands in Osogbo particularly in Oke-Fair, Old Garage, Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 108 copies were turned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents …READ MORE …

PRESIDENTIAL ELECTIONS AND HATE CAMPAIGNS PHENOMENON ON VOTERS

Abstract The research examined presidential elections and hate campaigns phenomenon on voters. Relevant theories such as Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic Participant Media Theory were used to give the research a scholarly perspective and add depth to the research especially on how media should behaviour as the mirror of the society, how the media affect people and what do people do with the media since many of this theory are less powerful media theory that was why people were able to resist the effect the media cause them in the cause of watching the Real …READ MORE …

ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY AMONG STUDENTS

Abstract The research examined the role of modern technology in achieving communication efficiency among Osun state Polytechnic students Iree especially in this era of new media and media convergence that facilitate communication among youth who are the vanguard of modern technology otherwise called “internet native”. The research was anchored on Technology Determinism Theory and Diffusion of Innovation theory. Multistage sampling technique was used to select respondents among Osun State Polytechnic, The reserach used survey research method coupled with 120 copies of questionnaires that were administered to respondents in Osun State Polytechnic, Iree from which 105 copies were correctly filled and …READ MORE …

Impact of Internet on Reading and Research Habits of Mass communication Students

Abstract The internet is one of the greatest recent advancement in the world of information technology and has become a useful instrument that has fostered the process of making the world a global village. However, despite the added benefits of the internet to learning, teaching and research, there is no provision of effective internet service in most of the tertiary Institutions in Nigeria. The objective of this study was to evaluate the impact of the internet for learning, teaching and research in institutions of higher learning. Critical reviews to related literature were made. Relevant theories were used to gratify the …READ MORE …

PERCEPTION OF OSUN STATE UNIVERSITY STUDENTS ON MTN PROJECT FAME AS A TOOL FOR AWARENESS AND PATRONAGE

CHAPTER ONE    INTRODUCTION Background to the Study             Television being an audio-visual medium has the capacity to influence the attitude, behaviour, thinking and socialization of an individual from childhood to adult stage. The popular assertion of “See is believing” makes television messages more accepted, persuasive and very influential.             Television is used for several reasons including information, education, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication.             It is a socializing agent as information transmitted can easily affect consumers’ worldview, perception and behaviour. It exposes people to opinions that challenge …READ MORE …

IMPACT OF INTERNET ON BROADCASTING MEDIA IN BAUCHI STATE

 Abstract The research examines the impact of internet on broadcasting media in Bauchi State with a specific focus on the Bauchi State Broadcasting Corporation (BSBC), Bauchi.  The research in quantitative in nature with the use of Survey research method as research design. The data collection instrument for this study is questionnaire in obtaining information from staff of the broadcast organization about the impact of ICTs/internet on their performance. One of the findings showed that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of ICTs have been …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

 CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his book The Image and Appearance of the Human Body (1935) cited in http//wikipedia.com. National Eating Disorders (2014). offers the following definitions on body image: “Body image is how you see yourself when you look in the mirror or when you picture yourself in your mind. It encompasses what you believe about your own appearance (including your memories, …READ MORE …

IMPACT OF SOCIAL MEDIA ON THE PRACTICE OF MODERN JOURNALISM

ABSTRACT The aim of this study was to determine the impact of social media on the practice of modern journalism in Nigeria with a focus on journalists in Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of …READ MORE …

ASSESSING THE EFFECTIVENESS OF BABY FORMULA TV ADVERTISING INFLUENCE ON THE BUYING HABITS OF NURSING MOTHERS IN UYO

Abstract The research examines the effectiveness of Baby Formula television advertising influence on the buying habits of nursing mothers in Uyo with the core thrust to examine the extent at which television advertisment of baby formula influence the nursing mothers in Uyo to use the products as suppliments or substitute in feeding their children. The research is anchored on Psychodynamic Theory and Behaviour Theory to add depth to the research. The research adopted survey research method, with the structured questionnaire as the data collection instrument and 200 copies of the questionnaire were administered to the respondents out of which 193 …READ MORE …

PERCEPTION OF UNIVERSITY UNDERGRADUATES ON THE EFFECTIVENESS OF SOCIAL MEDIA IN GUBERNATORIAL ELECTIONS IN KWARA STATE

Abstract The study basically examined the Perception of University Undergraduates on the effectiveness of Social Media in Gubernatorial Elections in Kwara State”. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization. Survey research method was adopted in which data were collected among Kwara State University students using questionnaire. Four hundred (400) questionnaires were distributed, out of which, three hundred and sixty (360) copies were retrieved and analysed. Findings show that many …READ MORE …

CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA

Abstract The research examines the influence of television cigarettes advertisement on the smoking habits of youth in Nigeria with a case study of University of Uyo undergraduates. It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to George Garbner. The research use quantitative design with survey research method, one hundred (100) copies of questionnaire were administered to respondents within Uniuyo campus out of which ninety (90) copies were retrieved. The data were analyzed and interpreted using …READ MORE …

ROLE OF MEDIA IN CONFLICT RESOLUTION: A STUDY OF OFFA AND ERIN-ILE COMMUNAL CLASH

Abstract The study concerned with the finding out the role of Mass Media in Crisis Resolution in the Society with Erin-Ile and Offa Crisis as a study. Research shows that mass media play a crucial role in society especially during crisis through educative and enlightenment programmes and adequate coverage of the latest gist as regards the situation, while mass media also partner with other stakeholders in ensuring that peace return to the two sides by keeping the police and other security informed while the media also try not to over state the situation so that people’s tension will not high …READ MORE …

INFLUENCE OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS IN OSOGBO

Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 100 copies of questionnaires were administered to respondents in Osogbo from which 80 copies were correctly filled and analysed using frequency and percentage tables method. Findings show that respondents still prefer radio (28.3%) …READ MORE …