EFFECT OF MARKET SEGMENTATION ON SALES VOLUME IN A MANUFACTURING INDUSTRIES (A CASE STUDY OF UNILEVER NIGERIA P PLC LAGOS)

CHAPTER ONE 1.0       BACKGROUND OF THE STUDY 1.1       INTRODUCTION The effect of market segmentation on the sale volume manufacturing industry is concerned with theory and practice of dividing a market …READ MORE …

EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR (A CASE STUDY OF UNILEVER NIGERIA PLC, LAGOS)

CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDYUnilever Nigeria Plc is a contradictory business considering that, although organization can normally be the target for many criticisms. It continues to …READ MORE …

IMPLICATION OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA.

THE IMPACT OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA. ABSTRACT This study examined the implication of National Broadcasting Commission (NBC) rules and regulation on broadcasting media. …READ MORE …

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA: An Evaluation of Globacom Products

PROPOSAL/CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or …READ MORE …

The Role of Gatekeeping in News Production and Dissemination

CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Before information can be disseminated to the public, it undergoes strict examination by certain people. These people are known as gate …READ MORE …