INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS’ ELECTORAL SUCCESS

Abstract The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has commanded a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings …READ MORE …

ASSESSING STUDENTS PERCEPTION OF MEDIA REPORTAGE OF BIAFRA AGITATION

Abstract  The research Assessing Students Perception of Media Reportage of Biafra Agitation in Nigeria. The rationale for carrying out this study is on the thrust that the way media set agenda and frame issues often determine public perception and what they say about the issue. That is why the research was anchored on the Agenda Setting Theory and Social Responsibility Method Theory. The survey research method was adopted and the questionnaire was used as the main data collection instrument. Multistage sampling technique was used to select 150 respondents within Osun State Polytechnic Iree. The data collected were analyzed using frequency …READ MORE …

Meaning of Research

Research can be defined as a step by step approach of collecting, processing and analyzing data in order to understanding, evaluate, predict, explain and describe or solve a particular problem. Research is a planned process of seeking dependable answers to understand or predict a problem (Anunmy, 2000). Lawal (2005) in his model defines research as: Identify a problem Stating the objectives Collecting and analyzing valid data Drawing valid conclusion

ANALYSING THE CHALLENGES FACING THE MEDIA IN A CAPITALIST ECONOMY

Abstract The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of Nigeria loaded with many private media establishments. The study anchored on the four normative theories of the press particularly the Social Responsibility Theory, Libertarian Media Theory and Social Communist Media Theory. Survey research method and questionnaire were used as a research instrument to gather the required data. 100 respondents among journalists in Lagos were randomly drawn using convenience sampling technique. The data were analyzed using frequency and percentage table.  Findings in the study show that …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

ABSTRACT The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favorable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serves as a soft selling strategy. Stakeholder Theory and Gruning & Hunt Model were used. The survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data …READ MORE …

Nigeria Union of Journalists (NUJ)

            Nigeria Union of Journalists (NUJ) came into existence on March 15th, 1955 in Lagos as a Labour Union body. NUJ is one of the many groups that were founded to champion the struggle for Nigeria Independence in 1960. Although the many of the earlier members were not media professional, this is evidence as one of the founding fathers of the Union, late Chief Olu Oyesanya who spearheaded its formation was then an Information Officer in the Department of Information under the colonial Government (NUJ, 2017)             Meanwhile, when the Union held his second meeting some officers were elected to …READ MORE …

ANALYSING THE INCREASING COMPETITION BETWEEN NEWS BLOGGERS AND TRADITIONAL JOURNALISTS

Abstract The study analyzing the increasing competition between news bloggers and traditional journalists in Nigeria. The emergence, proliferation and advancement in information and communication technology which has brought about social media, blogging and other digital platforms that have revolutionalised the practice of journalism not only in Nigeria but through the world. The research was anchored on Technological Determinism and Diffusion of Innovation Theory. Survey research method was used coupled with questionnaire as data collection instrument. The sample size for this research was sixty (60) journalists who were purposively drawn from NUJ, Press Centre, Osogbo and another 5 bloggers that responded …READ MORE …

APPRAISING THE USE OF DRUMS AS A MEDIUM OF COMMUNICATION IN IMESI-ILE COMMUNITY

Abstract The research is set out to appraise the use of drums as means of communication in Imesi-Ile community because traditional means of communication otherwise known as trado-media communication has been part and parcel of African society and Yoruba people during occasions such as coronation, funeral ceremony, traditional festival, naming ceremony among other community-based events. The study was anchored on Medium Theory and Theory of SMCR in Drumming. The study used survey research method and questionnaires to elicit responses from the 250 respondents within Imesi-Ile community who were purposively through non-probability technique out of which 226 copies were correctly filled …READ MORE …

ASSESSING THE LEVEL OF DIGITALIZATION OF BROADCAST MEDIA IN OSUN STATE

Abstract Digitization of broadcasting media is a special phase in the history of Mass Media in Nigeria and all over the world especially in this 21st century. The research, therefore, assesses the level of digitalization of broadcast media in Osun State especially among journalists in Osun State. The study was anchored on the Diffusion of Innovation Theory and Technological Determinism Theory. The survey research method was used coupled with questionnaires that were administered to the respondents among journalists in Osun State using purposive sampling technique out of which 90 copies were returned and analyzed using frequency and percentage. Findings have …READ MORE …

IMPACT OF SEX APPEAL IN ADVERTISING MESSAGES AMONG STUDENTS

Abstract The research examined the impact of sex appeal in advertising messages, particularly how ladies are portrayed in advertisement especially in this era when they have become instruments of attraction in advertising. The research was anchored on Attention, Interest, Desire, and Action (AIDA) Theory. The survey research method was used to select respondents among students of Osun State Polytechnic, Iree.  Non-probability sampling technique was used to select respondents from seven faculties using purposive sampling. The data collection instrument for this research was questionnaire as 250 copies were administered. Findings show that many students like exposure to sex appeal in the …READ MORE …

CARTOON CHARACTER ENGAGEMENT BEHAVIOUR OF PRIMARY SCHOOL CHILDREN

CHAPTER ONE 1.0       Introduction 1.1       Backgrounds to the Study             Childhood as a stage in the human life cycle encompasses a period of phenomenal biological, physiological, psychological, and social growth. It is a stage between infancy and the beginning of adolescence, about age twelve, the human acquires major life skills the ability to walk, talk, read, care for oneself, and come to know the world around him or her. During this time, the child first encounters the major agents of socialization: the family, peers, schools, and media etc which shapes the moral, values, interest and direct a child …READ MORE …

PERCEPTION OF NTA NETWORK NEWS AMONG ADO-EKITI RESIDENTS

ABSTRACT The research is set out to examine the perception of NTA Network News among Ado-Ekiti Residents with the few to understand and identify the extent of watching NTA network news, motivating factors and other News at night preferences because news is one of the interesting television programmes. The study was anchored by the Uses and Gratification Theory and Source Credibility Theory while survey research method coupled with 200 copies of questionnaires that were administered to respondents in Ado-Ekiti Mainly from Afebabalola University community, Ekiti State Government Secretariat etc from which 174 copies were analysed using frequency and percentage table …READ MORE …

INFLUENCE OF ENGLISH NOLLYWOOD MOVIES ON THE DRESSING PATTERN OF STUDENTS OF LAGOS STATE POLYTECHNIC, IKORODU

Abstract The research is set out to examine the influence of English Nollywood movies on the dressing pattern of students of Lagos State Polytechnic, Ikorodu. The primary motive of carrying out this research is to know the extent to which Nollywood movies have affected the dressing pattern of students in our society. Without mincing words, Nollywood has fallen in promoting Nigeria values and dignity by throwing decency away in showcasing indecent scenes.   The survey research method was adopted coupled with questionnaires were administered to the selected respondents of 200 while 180 copies of questionnaires were returned and analyzed. Respondents were …READ MORE …

TRENDS IN THE USE OF MODELS IN THE NIGERIA ADVERTISING INDUSTRY (A study of Pepsi)

CHAPTER ONE 1.0       INTRODUCTION Background to the Study             Models or celebrities’ endorsement or celebrity branding is a form of an advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters. In this study model and celebrity will be used interchangeably as the two connote the same thing in this as far as this study is a concern.             Marketers use popular models endorsers in hopes that the …READ MORE …

INFLUENCE OF TWITTER ON THE READING ABILITY OF BOWEN UNIVERSITY UNDERGRADUATES

Abstract Twitter usage can contribute to students positively and negatively depending on the users and the purpose for its uses, it is on this thrust that the researchers examined the influence of Twitter on the reading ability of Bowen University undergraduates. The research is anchored on Technology Determinism Theory which was explained and related carefully to this result with the aim of given depth to the research. The research also used survey design coupled with 170 copies of questionnaires that were administered to respondents in Bowen University, Iwo Osun State who were simple randomly selected from which 153 copies were …READ MORE …

Voice of Nigeria

            The Voice of Nigeria otherwise known as VON. The Voice of Nigeria started operation as an external arm of the NBC which became autonomous and reorganizing 1991 into a full-fledged corporate body. VON that project the image of Nigerian and Africa to the outside world under a director general. The organization of VON into an autonomous corporate entity was via Decree 15 of May 14, 1991; by that Decree, the station expected among several other functions to provide as a public service in the interest of Nigerian broadcasting services for global reception is such languages and as such time …READ MORE …

EVALUATING THE ROLE OF ONLINE MEDIA IN PROMOTING ADVERTISING

Abstract The study is set to evaluate the role of online media in promoting advertising” (A Study of Some Selected Advertising Agencies). The rationale for carrying out this study was informed by the interest to know the extent to which advertising agencies use new media in this advanced technology. The survey research method was used while the questionnaire was adopted as a data collection instrument. 150 copies of questionnaires were administered and 142 respondents that were purposively selected in some advertising agencies in Ikeja Lagos. The data collected were analyzed using frequency and percentage table. Findings show that advertising agencies …READ MORE …

ASSESSMENT OF JOURNALISTS’ PERCEPTION OF THE PERFORMANCE OF GOVERNOR AREGBESOLA OF OSUN STATE

Abstract The study assesses journalists’ perception of the performance of Governor Aregbesola of Osun State with a specific focus on Osun State Correspondents Chapel. There is no doubt about the fact that mass media are in the fore front of good governance, democracy and social development through their various reportorial activities and programmes through which it set agenda on public issues, mobilizing electorate for national course. The study used Agenda Setting Theory to justify the theoretical position and its relevance to this study. Survey research method was adopted for this study while the population of the study comprised journalists in …READ MORE …

ASSESSING THE LEVEL OF STAFF DEVELOPMENT IN THREE SELECTED BROADCAST MEDIA

Abstract The research assessing the level of staff development in the selected broadcast media i.e OSBC, RAVE FM, and NTA. The reason for carrying out this research is because the success of every organization rests on the staff. In media management, of all resources (man, money, and materials), man is core because they are the ones manning and managing the money and materials. Management is sine qua non to the successful operation and survival of the media outfits in Nigeria everywhere in the world. The research was anchored on System Theory, Fredrick Taylor’s Scientific Management Theory and Theory X and …READ MORE …

PERCEPTION OF NIGERIANS TO MEDIA COVERAGE OF THE INDIGENOUS PEOPLE OF BIAFRA AGITATION UNDER PRESIDENT MUHAMMADU BUHARI ADMINISTRATION

Abstract The research examines the perception of Nigerians to media coverage of the independent people of Biafra agitation under President Muhammadu Buhari’s Administration. The study was anchored on Uses and Gratification Theory. Survey research method as a quantitative research method was adopted. 150 questionnaires were distributed to the respondents and out of which 130 were returned. The data collected were analyzed using frequency and percentage method. Findings show that many media house were factual, accurate and objective in reporting The independent People of Biafra agitation under President Muhammadu Buhari’s administration. It is recommended that the media and other owners should …READ MORE …

SOCIAL MEDIA AS TOOLS FOR POLITICAL PARTICIPATION AND MOBILISATION IN OSUN WEST SENATORIAL BYE ELECTION IN 2017

Abstract The study examined social media as tools for political participation and mobilization in Osun West Senatorial Bye-Election in 2017. The emergence and proliferation of social media otherwise known as citizen media have reshaped political education and mobilization in Nigeria. It offers a platform for political debates, cyber activism, political campaign, political communication, and political mobilization. The survey research method was used with the questionnaire serving as the research instrument to gather the required data. Findings in the study show that majority of the respondents used social media to contribute to debates, sharing opinions and getting updates during the re-run …READ MORE …

ASSESSING THE LEVEL OF MEDIA LITERACY AMONG FEMALE STUDENTS OF OSUN STATE POLYTECHNIC IREE

ABSTRACT The research assessed the level of media literacy among female students of Osun State Polytechnic. It is of note that the media plays a very crucial role in mass awareness and mobilization. The research was anchored Uses and Gratification Theory while  Survey research method was adopted with stratified sampling technique. 250 questionnaires were administered and 180 copies of the questionnaire were retrieved, indicating a response rate of 72%. The data were analyzed using frequency and percentage data method. Findings have shown that the media has not done enough in disseminating literacy and enlightenment programmes to the audience. It was …READ MORE …

ASSESSMENT OF INFORMATION CREDIBILITY BETWEEN GOVERNMENT MEDIA STATIONS AND PRIVATE BROADCAST STATIONS IN OSUN STATE

Abstract The study assesses information credibility between government media stations and private broadcast stations in Osun State with a focus on the audience of OSBC & Rave F.M. It is established that “he who pays the piper dictates the tune” media owner especially government tends to use its media to satisfy state objectives and personal needs of those at the political helm of state affairs. Similarly, due to the absolute control of the mass media, that is why the majority of the Nigerian especially politicians are establishing their private media especially newspapers and radio station so that they can get …READ MORE …

APPRAISAL OF UNILAG F.M, DIAMOND F.M and UNILORIN F.M AS CAMPUS RADIO STATIONS

ABSTRACT This research appraises Unilag f.m, Diamond f.m, and Unilotin f.m as campus radio stations in Nigeria. The works attempt to critically analyze the exact role of campus broadcasting to the mass media profession. Moreover, this project has been able to examine the operations and activities of UNILAG F.M, DIAMOND F.M and UNILORIN F.M which are all topmost stations among the campus stations in Nigeria. The research is hinged on the Development Media Theory and System theory. Survey method of research was employed, as the researcher purposively select his respondents from the chosen campus stations.150 questionnaires were administered to the …READ MORE …

MEDIA STAFF WELFARE AND EFFECTIVE JOURNALISM IN NIGERIA

ABSTRACT The study examines the role of media staff welfare on effective journalism in Nigeria with the view to know the extent at which the press are motivated and care for in Nigeria and the extent which this has on their performance and professionalism. Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as they carry out their duties. Motivation Theory was used to explain this research while the survey research method was adopted coupled with questionnaire to collect data from respondents within Nigerian Union of Journalists (NUJ). The results of the methodology …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS PATRONAGE OF PRODUCTS AND SERVICES

Abstract The research analyzing the influence of advertisement on students patronage of goods and services. It is not an overstatement that advertisement is an effective and persuasive way of selling products and services to a specific audience. The study was anchored on Cultivation theory, Persuasion Theory and Behavioural Theory. The research design for the study was survey research. 120 respondents were drawn from students of the Osun State Polytechnic, Iree using purposive sampling method. The data were analyzed and interpreted using frequency and percentage method. Findings show that many of the respondents often exposed to commercials greatly while advertisement from …READ MORE …

IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING MEDIA

Abstract This research work is based on the importance of indigenous language in broadcast media. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication and many more. Through all these subject matters, it is hope that improvement would meet indigenous language in Broadcast media. Quantitative research design was …READ MORE …

ASSESSMENT OF SOCIAL MEDIA USAGE AMONG LECTURERS IN OSUN STATE POLYTECHNIC IREE

Abstract The study is concerns with the assessment of social media usage among lecturers in Osun State Polytechnic Iree. The world is now being compressed into a single electronic room where information from far and near can be exchanged with a click of mouse or touch of screen. However, social media is one of the internet tools that facilitate effective interaction and immediate feedback in communication. The study is anchored on Technological Determinism Theory, and Social Category Theory and Uses and Gratifications. The study used survey method while questionnaire was used to elicit responses from the 140 respondents who are …READ MORE …

ROLE OF TELEVISION AS AN INSTRUMENT FOR PROMOTING INDIGENOUS LANGUAGE AND CULTURE

ABSTRACT This research work is based on the Role of Television as an Instrument of Promoting Indigenous Language and Culture in Nigeria, using OSBC as a case study. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication, culture and its component among others. Through all these subject matters, …READ MORE …

ROLE OF ELECTRONIC MEDIA IN MOBILIZING PEOPLE FOR SELF-SUSTENANCE

ABSTRACT The study examines the role of electronic media in mobilising the people for self-sustenance. Mass media especially radio and televisions have been in the fore front of several development programmes and sustainable development through various programmes and commercials. This research was anchored on developmental media theory. Survey research method was used while questionnaire was used to collect data from respondents were drawn with the audience of radio in Osogbo and its environments.150 respondents were selected using accidental sampling techniques out of 150 copies of questionnaire that were administered 31 copies were returned and analyzed using frequency percentage with table. …READ MORE …