SOCIAL MEDIA AS AGENDA SETTERS IN THE 2015 GENERAL ELECTION IN NIGERIA

Abstract The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers …READ MORE …

IMPACT OF FACEBOOK AND WHATSAPP AS EFFECTIVE INTERPERSONAL PLATFORMS OF COMMUNICATION

Abstract The study is concerned with the impact of Facebook and Whatsapp as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. …READ MORE …

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The …READ MORE …

PRONUNCIATION AND INTONATION OF ENGLISH NEWSCASTERS AS A VERITABLE TOOL FOR EFFECTIVE NEWS AND PROGRAMME

Abstract The study that examines the pronunciation and intonation of English newscasters as a veritable tool for effective news and programme with a case study of Kwara State University, Malete …READ MORE …

ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

Abstract The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is …READ MORE …

INFLUENCE OF VIOLENT FILMS ON ADOLESCENT SOCIAL BEHAVIOURS IN EKET

Abstract The study is structured within the cultivation and aggressive cue theoretical perspectives, this research explore the influence of violent films on adolescent social behaviour. Gerbner, et. al. (1976) says …READ MORE …

VIEWERS’ PERCEPTION ON PRESIDENT MUHAMMADU BUHARI MAIDEN PRESIDENTIAL CHAT

Abstract The research examined the viewers’ perception on President Muhammadu Buhari Maiden Presidential Chat with a study of AIT viewers in Abuja Municipal Area Council (AMAC).  It is obvious that …READ MORE …

Consumers Believability of TV Commercial Claims: A Study of Dettol Commercial

                                                 CHAPTER ONE                                                                                                 INTRODUCTION 1.1 BACKGROUND OF STUDY Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and …READ MORE …

INFLUENCE OF HATE CAMPAIGNS ON VOTERS IN 2015 PRESIDENTIAL ELECTIONS IN NIGERIA

Abstract The research examined 2015 presidential elections and hate campaigns phenomenon: A study of The Real Buhari influence on voters. Social Responsibility Theory, Source Credibility Theory, Perception Theory and Democratic …READ MORE …