APPRAISAL OF COPYRIGHT LAW AWARENESS AMONG STUDENTS ON THE INTERNET PUBLICATION

Abstract The research appraised copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications / materials enjoy copyright law or not and to what extent because lagiarism is a criminal offence in an academic sphere which is not taken for granted. However, referencing and appropriate citations are used to attribute the originators of idea used in the course of writing and presentations. Today, many undergraduates and some lecturers pay less attention to what constitute copyright or intellectual property, plagiarism, fair use, paraphrasing and how to deal with …READ MORE …

NIGERIAN NEWSPAPERS FRAMING OF THE BIAFRA AGITATION UNDER PRESIDENT MUHAMMADU BUHARI ADMINISTRATION: STUDY OF THE PUNCH, DAILY SUN, THE DAILY TRUST AND LEADERSHIP NEWSPAPERS)

 Abstract The research examines Nigerian newspapers’ framing of the Biafra Agitation under President Muhammadu Buhari’s administration with a content analysis of the Leadership, Daily Trust, the Punch, and Daily Sun Newspapers. The predominant frames in all the contents were protest/ freedom frame, ethnic frame and religion frame among others. The research is anchored on  the Media Framing Theory and Agenda Setting Theory which are twin brother theories. The duo theories gave the research more depth and relate it to the existing body of knowledge. Content analysis as a quantitative research method coupled with coding book, 9 content categories including the …READ MORE …

IMPACT OF INTERNET ON BROADCASTING MEDIA IN BAUCHI STATE

Abstract The research examines the impact of internet on radio broadcasting in Bauchi State with a specific focus on the Bauchi State Broadcasting Corporation (BSBC), Bauchi.  The research in quantitative in nature with the use of Survey research method as research design. The data collection instrument for this study is questionnaire in obtaining information from staff of the broadcast organization about the impact of ICTs/internet on their performance. One of the findings showed that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of ICTs have been …READ MORE …

PUBLIC RELATIONS AND IMAGE BRANDING OF BANKS (A case Study of First Bank of Nigeria)

EXTRACTION FROM CHAPTER ONE 1.0       Introduction 1.1       Background to the Study             The common aim of every business organization is to achieve growth, increase in turn over, assets and profit while that of non-profit have similar intention except for the sales of turnover. However, all of these depend on the public perception and goodwill of the organization otherwise known as image. A popular adage will say, “a good name is better than silver and diamond” i.e if one or an organisation has good reputation and integrity such could be entrusted for many good things which could in turn make one …READ MORE …

CONSUMERS ATTITUDE TOWARDS MTN COMMERCIALS ON TELEVISION (A study of Sapele Consumers)

extraction from CHAPTER ONE 1.0       Introduction 1.1       Background to the study One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements.             Again, the world is fast becoming a common market place of ideas. Many multinational companies such as MTN have come to realize that people have the same basic needs and desires. Consequently, they have heeded to calls for global marketing and can promote their goods and services using advertisements.             …READ MORE …

AUDIENCE PERCEPTION OF SUN GIRL PAGE IN DAILY SUN NEWSPAPER (A STUDY OF WARRI READER’S)

extract from chapter one CHAPTER ONE 1.0       Introduction 1.1       Background to the Study             Newspapers provide up-to-date information on local, state/provincial, national, and world issues, it also update readers through its news, gist, articles, sport, fashion and style pages. They are among the most widely-read periodicals that are available and accessible to the vast majority of people of all ages and walks of most cities particularly the elites.             Newspaper, according to Ewuola (2010) is a daily record of events. It is a journal that reports daily occurrences. It is published and circulated daily. According to section 22 of the …READ MORE …

SOCIAL MEDIA AS A TOOL FOR FASHION AWARENESS AMONG NIGERIAN YOUTHS

ABSTRACT The research examines the social media as a tool for fashion awareness among Nigerian youths with a case study of RiteQuest University and University of Lagos (UNILAG).  Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms to facilitate online shopping and change of attitude including pattern of fashion.  Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the …READ MORE …

INFLUENCE OF HOME VIDEO ON THE MORAL BEHAVIOUR OF LEAD CITY UNIVERSITY STUDENTS

Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The research is quantitative with the use of cross sectional survey research method. The data collection instrument used in eliciting data from the respondents is questionnaire. Respondents were drawn from the Lead City University, using simple random sampling techniques. The research is anchored on cultivation theory and behavior theory. Research findings …READ MORE …

INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT

(Extraction) 1.2 Statement of Research Problem This study is an enquiry into the contributions of Radio to community agricultural development. The aim is to investigate the prevailing belief that the Radio is used as a means of introducing social change through dissemination of development and social change programmes but rather serve merely. It is a well-known fact that radio seeks to informs, stimulates, educate, entertain and mobilize the citizen for development and to cultivated responsible outlook on community and national activities. Radio has been recognized as having the potentials to effect human enhancement and develop a viable society, radio is …READ MORE …

SOCIAL MEDIA AS AGENDA SETTERS IN THE 2019 GENERAL ELECTION IN NIGERIA

Abstract The rising of social media in this digital era have altered political communication process and development in Nigeria in the last five years. Social media offer platform for political debates, political campaign and political mobilization especially in the 2019 General Election in Obabra Local Government of Cross Rivers state. The research therefore examines Social Media as Agenda Setters in the 2019 General Election in Nigeria (A case of social media usage by electorate in Obubra). Cross sectional survey research method was adopted in which data were collected among residents in Obubra L.G using questionnaire as a data collection instrument. …READ MORE …

INFLUENCE OF ONLINE CHATTING ON ADOLESCENT BEHAVIOUR

Abstract The research is set out to examine the influence of online chatting on adolescents with a specific focus on the people in Oghara community in Delta state because the adolescents and youths are the most vulnerable set of people in the society that is greatly influenced by the power and effect of social networking sites because they are regarded as “ICT Native”. The study was anchored on Technology Determinism Theory and Social Categories Theory while the study employed survey research method coupled with 120 copies of questionnaires that were administered to respondents in Oghara community out of which 105 …READ MORE …

IMPACT OF FACEBOOK AND WHATSAPP AS EFFECTIVE INTERPERSONAL PLATFORMS OF COMMUNICATION

Abstract The study is concerned with the impact of Facebook and Whatsapp as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information from far and near can be exchanged with a click of a mouse. However, social media is one of the internet tools that facilitate effective, interactive, interpersonal and immediate feedback in communication among …READ MORE …

IMPACT OF RADIO CAMPAIGNS IN CREATING ON AWARENESS ON GLOBAL WARMING

Abstract The study examines the Impact of Radio in creating awareness on global warming with a specific focus on Emene community area of Enugu. The researcher used survey research design in the collection of data because it is easier to sought people’s opinion using questionnaire. Stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi- square goodness of fit test which is used to test the hypothesis. The researcher was able to find out that majority of …READ MORE …

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label and television …READ MORE …

PRONUNCIATION AND INTONATION OF ENGLISH NEWSCASTERS AS A VERITABLE TOOL FOR EFFECTIVE NEWS AND PROGRAMME

Abstract The study that examines the pronunciation and intonation of English newscasters as a veritable tool for effective news and programme with a case study of Kwara State University, Malete staff. There is doubt about the fact that reporters, announcers newscasters and presenters are media representatives that have contact with the media audience often therefore, they must be good ambassadors by having what it takes such as good looking, knowledgeable, good pronunciation, quality intonation and other good qualities that stand out that will enables audience turn or stay turn to such television and radio station otherwise absent of those quality …READ MORE …

NEWSPAPER READERSHIP IN OSUN STATE: PATTERNS AND CHALLENGES

Abstract The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particularly in Osogbo metropolis. The research focused major newspaper stands in Osogbo particularly in Oke-Fair, Old Garage, Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 108 copies were turned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents …READ MORE …

NEWSPAPER READERSHIP PATTERN AMONG STUDENTS IN NIGERIA

Abstract The study examined newspaper readership pattern among students of IBBU, Lapai. The research focused on the students of IBBU Lapai in Niger state. The study was anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 97 copies were returned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents pay attention to news, sport, feature, terrorism matters more than any other items in the newspapers. The challenge …READ MORE …

ROLE OF ADVERTISING ON THE PRODUCTION LINE OF AN ORGANIZATION

Abstract The major thrust of this work is to examine the role of advertising on the production line of an organization with a case study of Cadbury Bournvita. It is noted that almost all the available media especially television and internet are used frequently by the organization to persuade and convey its advert messages to their targeted audience. The quality of audiovisual possessed by the television placed it over other media as message can be seen and this agreed with the popular assertion that “see is believing”. This work was divided into five chapters.  Quantitative research design was used in …READ MORE …

Influence of TV Programme Aurora on Children

CHAPTER ONE 1.0       Introduction 1.1       Background to the study             Media effect has been one of the dominant issues in mass communication, psychology and other related disciplines particularly on how it affects children. Various researches and theories have offer ample evidence stating that mass media particularly television is affecting our perceptions and attitudes.  There is consistent evidence that imagery in television, film, video, have substantial short-term effects on arousal, thoughts, and emotions, increasing the likelihood of aggressive or fearful behaviour in younger children, especially in boys (Kevin, and Catherine, 2014).                 Anaeto, Onabanjo and Osifeso (2008) in Gerbner, et. al. …READ MORE …

Consumers Believability of TV Commercial Claims: A Study of Dettol Commercial

Abstract The study examines the Consumers’ Believability of TV Commercial Claims: A Study of Dettol Commercial among Redeemer’s University, Ede, Osun State. Television commercials are indeed an important tool for organization to communicate, introduce and promote product such as Dettol. The study was anchored on Cultivation theory while survey research method was employed with 100 copies of questionnaire were administered to the respondents within Teaching and non- teaching staff of the Redeemers University Ede who were drawn using purposive sampling technique. A total of ninety copies of the administered questionnaire were retrieved. Findings show that all respondents (100%) have one …READ MORE …

Impact of Social Media on the Voting Patterns of Students

Abstract The research investigated the impact of social media on the voting patterns of students of Osun State Polytechnic Iree. The study was anchored on Technological Determinism Theory by Marshall Mcluhan. The theory stated that media technology shapes how we as individuals in a society think, feel, act, and how society are operates as we move from one technological age to another (Tribal- Literate- Print- Electronic-Internet). Social media as an emerging tools for political mobilization, organisation, education and political interaction was used to the fullest for the first time in Nigeria politics.  The research used quantitative method (survey) coupled with …READ MORE …

AN APPRAISAL OF MEDIA PREFERENCE BY THE PEOPLE OF ILESHA EAST LOCAL GOVERNMENT

 Abstract The research is on the thrust to appraise media preference among the people of Ilesha East local government particularly in Bolorundoro, Imo, Fandansi, Anaye and Okesa areas respectively. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that people in Ilesha use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 200 copies of questionnaires were administered to respondents in Ilesa from which 180 copies were correctly filled and analysed using frequency and percentage table method with SPSS …READ MORE …

INFLUENCE OF MASS MEDIA CAMPAIGNS ON THE MENACE OF CORRUPTION IN NIGERIA

 Abstract The study examined the influence of mass media campaigns on the menace of corruption in Nigeria with Nigeria Union of Journalists, Chapel Osogbo as a case study. Without doubt mass media play a very crucial role as the fourth estate of the realm especially in serving as the major watchdog to the people in authority. Mass media especially television has been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, it always pattern with various anti graft agencies such as …READ MORE …

ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY AMONG STUDENTS

Abstract The research examined the role of modern technology in achieving communication efficiency among Osun state Polytechnic students Iree especially in this era of new media and media convergence that facilitate communication among youth who are the vanguard of modern technology otherwise called “internet native”. The research was anchored on Technology Determinism Theory and Diffusion of Innovation theory. Multistage sampling technique was used to select respondents among Osun State Polytechnic, The reserach used survey research method coupled with 120 copies of questionnaires that were administered to respondents in Osun State Polytechnic, Iree from which 105 copies were correctly filled and …READ MORE …

Impact of Internet on Reading and Research Habits of Mass communication Students

Abstract The internet is one of the greatest recent advancement in the world of information technology and has become a useful instrument that has fostered the process of making the world a global village. However, despite the added benefits of the internet to learning, teaching and research, there is no provision of effective internet service in most of the tertiary Institutions in Nigeria. The objective of this study was to evaluate the impact of the internet for learning, teaching and research in institutions of higher learning. Critical reviews to related literature were made. Relevant theories were used to gratify the …READ MORE …

PERCEPTION OF MARRIED MEN TOWARDS FAMILY PLANNING (A study of selected Couples in Osogbo )

CHAPTER ONE 1.0       Introduction 1.1       Background to the Study Family planning is one of the ways to control high birth rate and reducing over population in the society, preventing unwanted pregnancy among other benefits is a decision that many family need to be fully aware. However, the problem of population growth may not only be seen from an economical point of view. The high fertility rates, which account for the rapid population growth, have serious consequences for maternal and infant health. Short intervals pregnancy and many pregnancies and deliveries pose a large burden on maternal health. Inadequate periods to recover …READ MORE …

INFLUENCE OF WOMEN IN ADVERTISEMENT

Abstract The study examined the impact of women in an advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label and …READ MORE …

NEGATIVE IMPACT OF THE BEAUTY INDUSTRY ON TEEN BODY IMAGE AMONG NIGERIAN STUDENTS

 CHAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY Body image refers to a person’s feelings of the aesthetics and sexual attractiveness of their own body. The phrase body image was first coined by the Austrian neurologist and psychoanalyst Paul Schilder in his book The Image and Appearance of the Human Body (1935) cited in http//wikipedia.com. National Eating Disorders (2014). offers the following definitions on body image: “Body image is how you see yourself when you look in the mirror or when you picture yourself in your mind. It encompasses what you believe about your own appearance (including your memories, …READ MORE …

IMPACT OF SOCIAL MEDIA ON THE PRACTICE OF MODERN JOURNALISM

ABSTRACT The aim of this study was to determine the impact of social media on the practice of modern journalism in Nigeria with a focus on journalists in Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of …READ MORE …