ASSESSING THE LEVEL OF DIGITALIZATION OF BROADCAST MEDIA IN OSUN STATE

Abstract Digitization of broadcasting media is a special phase in the history of Mass Media in Nigeria and all over the world especially in this 21st century. The research therefore, assesses the level of digitalization of broadcast media in Osun State especially among journalists in Osun State. The study was anchored on the Diffusion of Innovation Theory and Technological Determinism Theory. Survey research method was used coupled with questionnaires that were administered to the respondents among journalists in Osun State using purposive sampling technique out of which 90 copies were returned and analysed using frequency and percentage. Findings have shown …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used …READ MORE …

APPRAISAL OF CORPORATE SOCIAL RESPONSIBILITY IN SOME SELECTED BANKS

ABSTRACT The research appraises corporate social responsibility in some selected banks in Osogbo particularly in the First Bank, GTB and Diamond Bank respectively. For organisation to grow, survive and have favourable image, it must be socially responsible because it is regarded as the overall personality of an organisation while it serve as a soft selling strategies. Stakeholder Theory and Gruning & Hunt Model was used. Survey research method was used while the data collection instrument used was the questionnaire. The study will employ Non-probability sampling technique to select 150 respondents in First Bank, GTB and Diamond Bank. The data were …READ MORE …

ANALYSING THE IMPLICATIONS OF SOCIAL MEDIA ON PRESS OBJECTIVITY

Abstract The research analyses the implications of social media on press objectivity with a focus on students of Osun State Polytechnic, Iree. The proliferation of information communication technology and emergence of social media have made it possible to find out about events without actually being there. Journalists can report news across the world over the internet while citizen can also report event without necessarily a graduate of media or journalism. To achieve this study, a critical review to related literature, conceptual framework was made. The study was also anchored on Technological determinism and Source Credibility. Survey research method was used …READ MORE …

ANALYSING THE CHALLENGES FACING THE MEDIA IN A CAPITALIST ECONOMY

Abstract The research study analyzes the challenges facing the media in a capitalist economy with a focus on journalists in Lagos, the commercial nerve of Nigeria loaded with many private media establishments. The study anchored on the four normative theories of the press particularly the Social Responsibility Theory, Libertarian Media Theory and Social Communist Media Theory. Survey research method and questionnaire were used as a research instrument to gather the required data. 100 respondents among journalists in Lagos were randomly drawn using convenience sampling technique. The data were analysed using frequency and percentage table.  Findings in the study show that …READ MORE …

INFLUENCE OF OUTDOOR ADVERTISING ON POLITICIANS’ ELECTORAL SUCCESS

The research examined the influence of outdoor advertising on politicians’ electoral success using the 2014 and 2018 Osun governorship election as a yardstick. It is of note that; the presence of various outdoor media platforms like billboard, poster, banner e.t.c has command a large number of followership for candidates. This research was anchored on Uses and Gratification Theory and Psychodynamic Theory. The research also used survey research method coupled with 250 copies of questionnaires that were administered to respondents within Ifelodun local government from which 220 copies were correctly filled and analyzed using frequency and percentage table method. Findings show …READ MORE …

IMPACT OF COMPUTER APPLICATION ON BROADCASTING

The research examined the impact of computer application on broadcasting(A case study of Ondo State RadioVision Corporation, Orita-Obele Akure). Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Mediamorphosis theory and Technological Determination Theory which emphasised that as we move from old technology to the new one, it influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. the copies of questionnaire were administered to 150 respondents that were drawn using simple random technique out of …READ MORE …

APPRAISAL OF INDIGENOUS LANGUAGE USAGE IN TELECOMMUNICATION CUSTOMERS’ CARE ON SUBSCRIBER SERVICE SATISFACTION

Abstract The study appraises Indigenous Language usage in telecommunication Customers’ Care on Subscriber Service Satisfaction among Osun State Polytechnic Students Iree.  The rationale for carrying out this study is to investigate the degree at which telecommunication service people in indigenous language and the extent which people also prefer to be served in indigenous language among other objectives. This research was anchored on Grunig and Hunt Model of Public Relations, Integrated Marketing Communication Theory and Accommodation Theory respectively. Survey research method and questionnaire were used as research instrument to gather the required data. Accidental sampling technique was used to select 100 …READ MORE …

ATTITUDE OF OSUN STATE ELECTORATE TO E-CAMPAIGNS IN THE 2018 GOVERNORSHIP ELECTION

Abstract The study examined the attitude of Osun State Electorate to E-Campaigns in the Coming2018 Governorship Election. The emergency and proliferation of social media otherwise known as citizen media has reshaped political education and mobilization in Nigeria. It offers platform for political debates, cyber activism, political campaign and political mobilization. The study was anchored on Technological Determinism Theory, Social Responsibility Media Theory and Democratic Participant Media Theory respectively. Survey method was adopted while the data collection instrument was questionnaire. 250 copies of questionnaires were administered to the respondents in five strategic locations particularly in Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and …READ MORE …

STUDENTS RATING AND ACCEPTABILITY OF RADIO STATIONS IN OSUN STATE

Abstract The study examines the level of acceptability and ratings of radio stations in Osun State among students of Osun State Polytechnic Iree. Media programming has been one of the important yardsticks to measure the effectiveness and rating of the popularity of media houses. The research was anchored on the Uses and Gratifications and Source Credibility Theory. Survey method was used in this study while questionnaire was used to elicit responses from the respondents who are students of Osun State Polytechnic, Iree. 250 students were sampled using probability sampling techniques. The data collected were analysed using frequency and percentage method. …READ MORE …

ANALYSIS OF SOCIAL MEDIA AS A TOOL OF CITIZEN PARTICIPATION IN GOVERNMENT

Abstract The research is set out to analyse social media as tool for citizen participation in government. It is essential to carry our this study especially in this era as citizens are no longer passive audience rather an active audience who are part of information gathering unlike in the days of government media monopoly and hegemony. The research was anchored on Technological Determinism Theory and Social Media Networking Viral Model. Convenience sampling technique was adopted to select respondents in major strategic locations within Lagos state and 40 respondents were picked each from Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka making the …READ MORE …

COMPARATIVE ANALYSIS OF NEW MEDIA AND MAINSTREAM MEDIA EFFECTIVENESS AMONG ADVERTING AGENCY IN LAGOS

Abstract One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertisers in Ikeja local government with the view to know which media they like and why they are preferred. This research was anchored on the Uses and Gratifications, Source Credibility Theory. The study used In-Depth interview was used to analysis the data obtained from the In-depth Interview conducted with experts in the advertising agencies particularly at Resone Media, …READ MORE …

ASSESSMENT OF TELEPROMPTER IN NEWS AND PROGRAMMES PRESENTATIONS

Abstract The research assessing Teleprompter in News and Programmes Presentations with a specific focus on OSBC television, especially from some newscasters and presenters who have used and experienced how teleprompter work. Survey research method was used coupled with 100 copies of questionnaire that were administered to the purposively selected news casters and presenters. The data collected were analysed using frequency and percentage method. Findings show that lots of television stations especially OSBC and other national and International channels are now using teleprompter to a high extent (59%) and they used teleprompter often for news presentations. Similarly, (88.2%) of the respondents …READ MORE …

AN EXAMINATION OF EFFECTIVENESS OF PHOTOGRAPHS IN PRINT JOURNALISM

Abstract The study is set out to examine the effectiveness of photographs in print journalism. Photography is believed to be one of the most effective elements in drawing attention because photographs play a very prominent role in magazine and the world of print media in general. It communicates messages even to the illiterates. Survey research method was adopted in which questionnaire was used as data collection instrument while 100 respondents were selected within four newsstand in Osogbo particularly at Oke-Fia Newstand, Ayetoro Newstand, Gbemu Newsstand and Olaiya respectively using accidental sampling technique. The data collected were analysed using frequency and …READ MORE …

AN ASSESSMENT OF THE POPULARITY AND RATING OF SATELLITE TELEVISION IN ILORIN

The research is set to assess the popularity rating of satellite television in Ilorin South Local Government. The study was anchored on Cultural Imperialism Theory, Cultivation Theory the Uses and Gratifications Theory. Survey research method was used and questionnaire was the instrument for data collection. Multistage random sampling technique was used to select 90 respondents in Ilorin South Local Government. The data collected were analysed using frequency and percentage method. Findings in the study show that majority of the respondents have access to satellite television network in their respective locations and satellite television is one of the most used among …READ MORE …

ANALYSING SOCIAL MEDIA AS TOOL FOR SOCIAL RELATIONS AMONG STUDENTS

AbstractThe research analysing social media as tool for social relations among Osun State Polytechnic Students Iree. The research was anchored on Technological Determinism Theory, and Social Category Theory. The study used survey method while questionnaire was used to elicit responses from the 150 respondents who are students of Osun State Polytechnic Iree that were selected using probability sampling (simple random sampling technique). The data collected were analysed using frequency and percentage method. Findings revealed that, almost all students are using one type of social media and they spend great time on Facebook, Whatsapp and Instagram. Respondents’ busiest activities on social …READ MORE …

IMPACT OF SOCIAL MEDIA ON ORGANIZATIONAL EFFICIENCY

ABSTRACT The research examined the effect of personal branding on contemporary tv presenters with a specific focus on GHONE and AGOO TV and their audience in Accra metropolis. The role play by the presenters in the success of a program or channel cannot be overemphasised as the ambassadors and image makers of the channel whose failure is a failure of the entire media while their success goes round as well. The reserach adopted triangulation method i.e Survey and In-depth method coupled with 384 copies of questionnaires that were administered to respondents in Accra from which 361 copies were correctly filled …READ MORE …

ASSESSING THE CELEBRITY ENDORSEMENT ON BRAND PROMOTION IN GHANA

ABSTRACT The use of celebrity endorser strategy now frequently used by firms or individual marketers to get exposure for their brands/product and for consumers to patronize what they have to offer. This dissertation explores the factors considered by marketers when selecting celebrities to endorse products/brands the consumer’s purchasing behavior after a product has been endorsed. This dissertation seeks to produce an awareness on celebrity endorsement as an effective marketing instrument. This dissertation’s objectives are to assess the factors that are considered in the selection of celebrities for brand/product endorsement at Nestle Ghana Limited and also to find out the consumer …READ MORE …

DESIGN A MIXED METHOD STUDY, EXPLAIN IN DETAILS THE 3 STAGES IN THE STUDY

INTRODUCTION Most time researchers especially the experienced one often like to use mixed method approach when conducting research. This approach is agreed more with the position of Critical Perspective scholars who believe that neither qualitative nor quantitative research approach is enough to study a phenomenon. The theoretical bases for quantitative and qualitative research are rooted in postpositivism and constructivism while mixed method is rooted from the critical perspective. In many ways, qualitative and quantitative data are inherently related. All qualitative data are based on qualitative judgments; all quanti­tative data can be described numerically. The researcher may design mixed method of …READ MORE …

LINK BBC WITH MEDIA IMPERIALISM

Chris Barker (2004) Defines cultural imperialism as a process involving the domination of one culture by another. Media imperialism is a twin sister of cultural imperialism. Media imperialism is a modern way of colonization. Media imperialism is process whereby a county’ media content is dominating another country media content. That is why in Nigeria is stated that foreign content should be 30% while while local contents should be 70% to prevent imperialism.   However, Western states like US, France, UK, etc are technological developed particularly in television and motion programmes this made them dominate other developing nations which include Nigeria as …READ MORE …

RELEVANCE OF CRITICAL WRITING AND REVIEW IN MASS COMMUNICATION

CRITICISM: AN INTRODUCTION             Criticism is an appraisal, evaluation or judgment offered on a piece of art, performance or production which may be positive, negative or both. Criticism implies a deeper knowledge of the art, performance or production under consideration and of the standards of measurement.             C. T. Winchester (Wolseley, 1973: vii – viii), one of the classic writers on the subject defines criticism as “the intelligent appreciation of any work of art, and by consequence the just estimate of its value and rank” and “the general nature of the functions of criticism is much the same whether the …READ MORE …

Steps in Content Analysis Research

Berelson (1952) – “content analysis is a research technique for the objective, systematic and quantitative description of the manifest content of communication.” (p. 18). Stand-Alone or Triangulation It can be used only as a research method or use with others in the case of triangulation i.e survey and content analysis can be used together. Content analysis and in-depth interview. Key items in content analysis Unit of analysis  Content categories Coding sheet or coding book Unit of analysis The smallest element or component of our study- e.g. a news story, a feature story, an ad, a cartoon or a letter to …READ MORE …

COMPARATIVE ANALYSIS OF NAN AND UPI

News Agency Classification: It should be noted that UPI belongs to the 1st world wide news agency while NAN belongs to the third world news agency. World Polar Location: NAN is a Nigeria based news agency reporting Nigeria and the world through the African Eyes while the UPI was based in USA covering US and the world.   Ownership Structure: NAN is owned by the federal government of Nigeria and function as part of the country agent of international communication just like the voice of Nigeria whereas, the UPI was privately owned and managed, although, America government support and finance it …READ MORE …

JUSTIFICATION FOR REGULATION OF SOCIAL MEDIA

Social media is a platform or tools available on the internet for social interaction and communication Examples of social media are facebook, twitter, whatsapp, instagram etc.  WHY SOCIAL MEDIA MUST BE REGULATED As at 2016, more than 80 million Nigerians are on the internet which is about 46% of the Nigeria population. Also, more than 16 million Nigerians are on facebook alone apart from other social media Statistics show that most of the Nigerians on social media are youths (who did not cares about consequence of most their action rather to make money and entertain). Because of these, people use …READ MORE …

INFLUENCE OF FACEBOOK ON THE BEHAVIOURAL PATTERN OF NIGERIA YOUTHS IN AKURE

Abstract The research examines the influence of Facebook on the behavioural pattern of Nigeria Youths in Akure, Ondo State, Nigeria particularly among the Federal University of Technology, Akure. The study is explained on the framework of Agenda Setting and Diffusion of Innovation Theories. The study adopted survey research method coupled with 200 copies of questionnaire that were administered to the respondents who were selected within the Federal University of Technology,  Akure using simple random sampling technique. The data collected were analysed using frequency and percentage table. The findings show that Facebook is often used by the respondents while the busiest …READ MORE …

RADIO BROADCASTING AND BEHAVIOURAL CHANCE: A STUDY OF ENVIRONMENTAL SANITATION CAMPAIGNS

Abstract ,The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risk, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. Unfortunately, efforts to keep Nigeria clean which culminated in a national crusade against filth has not completely succeeded in enthroning a sense of decency and the culture of environmental self-discipline among the citizenry. The research thus examinesRadio Broadcasting and Behavioural Change: A Study of Environmental Sanitation Campaigns in Port Harcourt. Survey research method was adopted using simple random sampling technique. …READ MORE …

NATIONAL SECURITY AND THE RIGHT OF THE PUBLIC TO KNOW: AN ANALYSIS IF SEMUEL OGUNDIPE EXPERIENCE IN 2018

Abstract The right of citizens to know what is happening within the government and in the ordinary street is one of the factors that drive journalists while a tool used by the government to restrict journalists is to classify some documents and information as “Official Secret Act”, “National Security” and “Internal Interest”. These are used to cloak the government’s illegal spying activities.  It is against this background that this research examines National Security and the Right of the public to know: An analysis of Samuel Ogundipe Experience.  The study was anchored on Social Responsibility Theory. Survey research method was used …READ MORE …

INFLUENCE OF FOREIGN ADVERTISING ON NIGERIA CULTURE

Abstract The study examines the influence of foreign advertising on Nigeria Culture (A case study of Africa Independent Television (AIT). The study was guided on the framework of Perception Theory and Accommodation Theory. Survey method was used coupled with questionnaires that were administered to the selected respondents, out of 399 copies only 360 copies of the questionnaires were returned for analysis.  Frequency and percentage table was used to present the analysis. Findings show that it is true that AIT aired many foreign commercials on their channel while, majority of the respondents admitted that the foreign adverts are very attractive than …READ MORE …

STUDENTS PERCEPTION OF TELEVISION REALITY PROGRAMMES: A STUDY OF THE VOICE

Abstract The study examined students’ perception of television reality programmes with a specific focus on the Voice Reality Show. It is a music competition, music coaching and music mentorship which involved music superstars and upcoming artiste. The uniqueness of the show includes the prize award, recording deal, voters’ contribution and host of other. The study was anchored on the framework of Cultivation Analysis and Social Learning Theory. Survey research method was adopted in which 129 copies of questionnaires were administered and 120 copies were retrieved. Descriptive statistics particularly frequency and percentage method of data analysis was used. It is obvious …READ MORE …