IMPACT OF COMPUTER APPLICATION ON BROADCASTING

The research examined the impact of computer application on broadcasting(A case study of Ondo State RadioVision Corporation, Orita-Obele Akure). Information and Communication Technology especially computer has changed mass media production and distribution in Nigeria. The study which was anchored on Mediamorphosis theory and Technological Determination Theory which emphasised that as we move from old technology to the new one, it influences the way we do things. A survey research method was used while the data collection instrument for this study was questionnaire. the copies of questionnaire were administered to 150 respondents that were drawn using simple random technique out of which 140 correctly filled were analysed using frequency and percentage method. Findings show that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of computer/ICTs have been felt in broadcasting media. The findings also showed that epileptic power supply, inadequate knowledge of computer, poor training of staff and cost of ICT devices are all possible challenges facing journalists in the effective use of ICT to its fullest. the study recommended that media practitioners should not see modern communication technologies as an evil but rather as blessing to journalism.

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