The history of allowing sponsored messages or advertisement over the airwaves of Nigerian television or radio was replete with disagreement between professionals and the government department. The parliamentarian Act which established the NBS conceived it as a public corporation, which was modeled the British Broadcasting Corporation (BBC), a non-commercial public service.
But the reality of the enormous cause of funding broadcasting forced the administrators of radio stations to ask the government to allow it go commercial especially because of the criticism from the public that most of the television and radio stations in Nigeria operated as a propaganda tools in the hands of government that owns them ‘he who pays the piper dictates the tune’ calling for the autonomy of the stations. In November 1960, the NBS Act was amended; it allowed the NBS to accept advertisement. Later, this Act was referred by the Muritala/Obasanjo military administration. That government argues that permission to go commercial might affect the policies and orientation of the management (Uche 1987:55)
However, another military regime, the Babangida administration with a different orientation to the administration of public institutions that allows the Federal Corporation of Nigeria (FRCN), the offspring of NBC, to generate its fund through commercial programming this marks the beginning of a policy disposition with letter led to deregulation of the broadcasting industry.
All along the Nigerian Television Authority (NTA) had been how to accept advertisement. Equally, the state broadcasting station began an argument in their separation from their holder with commercial income sorry all along the Nigerian Television Authority (NTA) allowed to accept advertisement.
Equally, the state broadcasting stations have been augmenting their subventions from their owners with commercial incomes and mark the genesis of commercialization in radio and television stations in Nigeria.