ASSESSING THE LEVEL OF MEDIA LITERACY AMONG FEMALE STUDENTS OF OSUN STATE POLYTECHNIC IREE

ABSTRACT

The research assessed the level of media literacy among female students of Osun State Polytechnic. It is of note that the media plays a very crucial role in mass awareness and mobilization. The research was anchored Uses and Gratification Theory while  Survey research method was adopted with stratified sampling technique. 250 questionnaires were administered and 180 copies of the questionnaire were retrieved, indicating a response rate of 72%. The data were analyzed using frequency and percentage data method. Findings have shown that the media has not done enough in disseminating literacy and enlightenment programmes to the audience. It was however recommended among others that the mass media should design locally-oriented programmes that will suit the people at the grassroots level.  

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