INFLUENCE OF ADVERTISEMENT ON STUDENTS PATRONAGE OF PRODUCTS AND SERVICES

Abstract

The research analyzing the influence of advertisement on students patronage of goods and services. It is not an overstatement that advertisement is an effective and persuasive way of selling products and services to a specific audience. The study was anchored on Cultivation theory, Persuasion Theory and Behavioural Theory. The research design for the study was survey research. 120 respondents were drawn from students of the Osun State Polytechnic, Iree using purposive sampling method. The data were analyzed and interpreted using frequency and percentage method. Findings show that many of the respondents often exposed to commercials greatly while advertisement from the newspaper, television, and radio are considered to be more persuasive. The study recommended that manufacturers should try as much as possible to make their advert consistent in order to increase awareness and more patronage for consumers.

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