ASSESSMENT OF SOCIAL MEDIA USAGE AMONG LECTURERS IN OSUN STATE POLYTECHNIC IREE

Abstract The study is concerns with the assessment of social media usage among lecturers in Osun State Polytechnic Iree. The world is now being compressed into a single electronic room where information from far and near can be exchanged with a click of mouse or touch of screen. However, social media is one of the internet tools that facilitate effective interaction and immediate feedback in communication. The study is anchored on Technological Determinism Theory, and Social Category Theory and Uses and Gratifications. The study used survey method while questionnaire was used to elicit responses from the 140 respondents who are …READ MORE …

ROLE OF TELEVISION AS AN INSTRUMENT FOR PROMOTING INDIGENOUS LANGUAGE AND CULTURE

ABSTRACT This research work is based on the Role of Television as an Instrument of Promoting Indigenous Language and Culture in Nigeria, using OSBC as a case study. This project therefore clamored for the development of indigenous language in the electronic media. Moreover this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication, culture and its component among others. Through all these subject matters, …READ MORE …

ROLE OF ELECTRONIC MEDIA IN MOBILIZING PEOPLE FOR SELF-SUSTENANCE

ABSTRACT The study examines the role of electronic media in mobilising the people for self-sustenance. Mass media especially radio and televisions have been in the fore front of several development programmes and sustainable development through various programmes and commercials. This research was anchored on developmental media theory. Survey research method was used while questionnaire was used to collect data from respondents were drawn with the audience of radio in Osogbo and its environments.150 respondents were selected using accidental sampling techniques out of 150 copies of questionnaire that were administered 31 copies were returned and analyzed using frequency percentage with table. …READ MORE …

IMPACT OF PUBLIC RELATIONS DEPARTMENT OF L. G. ON THE PEOPLE

Abstract The research examines the impact of Public Relations Department in Irepodun Local Government on the People. Public relations is seen as a machinery use for promoting communication and understanding between organisation and its various publics. The research is anchored on Model of Public Relations by Grunig and Hunt and Situational Theory. Survey research method was used while questionnaire was used to collect data from the respondents in which one hundred copies of questionnaires were administered using frequency and percentage out of which 90 copies was returned. It is of note that majority of the respondents admitted that Irepodun local …READ MORE …

COMPARATIVE ANALYSIS OF MEDIA MANAGEMENT IN PRINT AND BROADCAST INDUSTRY

Abstract The research comparatively analyse media management in print and broadcast industry with a specific focus on NTA, Osogbo and Osun Defender Newspaper. The rationale for carrying out this study is to know the importance of management in media organisation, how media management influence media operations, staff performance and general success, management is sine qua non to the successful operation and survival of media outfits in Nigeria and everywhere in the world. The study was anchored on management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory, System Theory and Contingency Theory. Survey research method …READ MORE …

PERCEPTION OF PEOPLE ON MEDIA REPORTAGE OF MONKEY POX OUTBREAK IN LAGOS

Abstract  The research examines perception of people on media reportage of monkey pox outbreak in Lagos. It is established that radio, television and other mass media are essential tools for promoting awareness on various matters including the outbreak of Monkey pox. The study was anchored on Agenda Setting Theory and Perception Theory. Survey research method was used coupled with questionnaire that was used to elicit responses from the respondents that were drawn using sampling by convenience in which 150 respondents were picked within Alimosho local government. The data collected were analyzed using frequency and percentage. Majority of the respondents admitted …READ MORE …

IMPACT OF ADVERTISING ON TELECOMMUNICATION NETWORK PREFERENCE AMONG STUDENTS

Abstract The study examines the impact of advertising on telecommunication network preference by students of Osun State Polytechnic Iree because advertisement is a persuasive message and who expose to such may cultivate the message. The study used Uses and Gratification and Perception theory . Multi-stage sampling technique was used to selected 150 respondents among students of Osun State Polytechnic in all the faculties of the institution. The study used survey and data were collected through questionnaire. Out of 150 administered questionnaires only correctly filled 140 copies were analysed using frequency, percentage and tables. Findings show that many of the respondents …READ MORE …

BROADCAST MEDIA AND CREDIBILITY LEVEL IN OSUN STATE

Abstract The research is set out to assess the broadcasting media and credibility level in Osun state particularly in the eyes of the audience. The study was anchored on Source Credibility and Uses and Gratifications Theories.The reserach used survey research method coupled with 150 copies of questionnaires that were administered to audience of broadcast stations in Osogbo who were selected using non-probability sampling technique (accidental)to pick respondents particularly in some strategic locations in Osogbo such as Oke-Fia/Alekuwodo, Olaiya/Asubiaro, Ogo Oluwa, Ita-Olokan/Isale-Osun and Station Road/Oja-Oba while 135 copies were returned and analysed using frequency and percentage method. It is evidence that …READ MORE …

INFLUENCE OF CHANGE MANAGEMENT ON EMPLOYEES PERFORMANCE

ABSTRACT The study examines the influence of change management on employee performance with a focus on First City Monument Bank Plc, Lagos. The purpose of this study was to determine change management and its challenges on the performance of employees in First Monumental Bank Plc. The population of this study was 71 staff of the bank. Simple random sampling method was used to draw samples of the cases used for this study. The study used both primary and secondary data. Primary data was collected with questionnaire. The questionnaires were personally administered by the researcher to the respondents.. Descriptive statistics such …READ MORE …

ROLE OF BROADCAST MEDIA IN IMPROVING THE ECONOMIC AND SOCIAL LIVES OF RURAL DWELLERS

Abstract The research is set out to examine the role of broadcast media in improving the economy and social lives of rural dwellers, thus focus on Obokun Local Government area of Osun State. It is of note that; the presence of radio has brought a lot of socio-economy development to the practice of people especially those living in a rural area through its various programmes such as: “Let’s Go Farming”, “You & Health”, “Nation’s Pride”, and host of others. The research was anchored on Agenda Setting Theory and Developmental Media Theory. The research also used survey research method coupled with …READ MORE …

ROLE OF RADIO IN PROMOTING PRIMARY HEALTH CARE

Abstract The research is set out to investigate the role of radio in promoting primary health in Ogooluwa Local Government Oyo state because radio is seen as most effective media to reach out to the rural dwellers. Survey research method was used while questionnaire was adopted as the main data collection instrument. 150 copies of questionnaire were administered to respondents that were drawn from five strategic communities within Ogooluwa local council and the communities are Odo-Oba, Iwo-Ate, Ota-Mokun, Pontela and Mowolowo towns. Radio is seen as most effective media to reach out to the rural dweller in Ogo-Oluwa because of …READ MORE …

NIGERIANS PERCEPTION OF MEDIA REPORTAGE OF FEMALE POLITICIANS AND ASPIRANTS

 ABSTRACT This research examines peoples’ perception of media reportage of female politicians and aspirants in Nigerian politics, with special focus on Osun poly community. Emphasis was also laid on the level of attention and coverage given to women in politics particularly the female contestants in Nigeria. The research was built on the assumption of the Agenda Setting Theory and Perception theory. Survey method was adopted for the study with 150 questionnaires administered to the respondents who are mainly members of Iree community. However, 138 questionnaires were analyzed and returned indicating a response rate of 92%. Findings revealed that majority of …READ MORE …

RATING OF FEDERAL, STATE AND PRIVATE MEDIA NEWS

Abstract This research examine credibility rating of Federal, State and private stations in Nigeria. Survey research method was used with 250 copies of questionnaire administered to the respondents who are residents of Osogbo metropolis. The study was anchored on Source Credibility and Social Responsibility Theory. However, 220 questionnaires were correctly filled and returned. Findings revealed that the mass media has not live up to expectations as what is expected in their programme contents. Many of the respondents also trust information from the private media and federal media than that of state government media because they tagged the state media as …READ MORE …

IMPACT OF TUESDAY GUARDIAN EMPLOYMENT OPPORTUNITIES ADVERTISEMENT

Abstract The study investigated the Impact of Tuesday Guardian Employment Opportunities Advertisement on the Sales of the Newspaper in order to ascertain the extent in which people in Iree community have access, patronize and get job from the Tuesday edition of the Guardian.  Survey research method was coupled with questionnaire to elicit responses from the respondents that were selected through purposive sampling in five strategic locations within Iree particularly in Poly Junction, Ladoja Junction, Yaro/Oke-Araa Area, Inside Ospoly campus and Eyinade/plastona Area respectively. The data collected were analysed using frequency and percentage method. Findings show that many people partially read …READ MORE …

ROLE OF COMMUNITY RADIO IN A DEMOCRATIC SOCIETY

ABSTRACT The research is set out to examine the role of community radio in a democratic society with a specific focus on Ilesha community. There is no gain saying in the fact that community radio has long been the fore front when mobilizing, sensitizing, educating and promoting political awareness, consciousness and participation in Nigeria. The research is anchored on Agenda Setting Theory and Development Media Theory. The study employed survey research method with questionnaire as data collection instrument. Accidental sampling techniques was used to select respondents in some major strategic location within Ilesha. Out of 100 questionnaire it were administered …READ MORE …