IMPACT OF ONLINE NEWSPAPERS ON THE READERSHIP PATTERN OF STUDENTS

Abstract

The research examines the impact of online newspapers on the readership pattern of students among the Osun State Polytechnic, Iree. There is no doubt about the fact that reading from websites, blogs and social media are on the increase among students as technology is becoming more advanced to the extent that students can access newspaper online using their Smartphone, GPRS enable phone therefore and computer. The study was explained under Technological Determinism and Diffusion of Innovation theories. Survey method was adopted coupled with 100 copies of questionnaires that were administered within the polytechnic campus using non-probability method (purposive technique.) Frequency and percentage method of data analysis was used to analyze data. From the findings, it was clear that soon there will be less hard copy of newspapers in circulation as more readers now prefer online news. It was evidence that larger percentage of the respondents visit online for news regularly especially students who cannot do without surfing net. It was recommended that media outfits should be diversify in their production by convergent to the new media which is invoke now in order to remain in the race.

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