IMPACT OF INTERNET ON BROADCASTING MEDIA IN BAUCHI STATE

Abstract The research examines the impact of internet on radio broadcasting in Bauchi State with a specific focus on the Bauchi State Broadcasting Corporation (BSBC), Bauchi.  The research in quantitative in nature with the use of Survey research method as research design. The data collection instrument for this study is questionnaire in obtaining information from staff of the broadcast organization about the impact of ICTs/internet on their performance. One of the findings showed that news gathering and dissemination, sound and audio editing, jingles and other related commercials are some of the areas in which the impact of ICTs have been …READ MORE …

PUBLIC RELATIONS AND IMAGE BRANDING OF BANKS (A case Study of First Bank of Nigeria)

EXTRACTION FROM CHAPTER ONE 1.0       Introduction 1.1       Background to the Study             The common aim of every business organization is to achieve growth, increase in turn over, assets and profit while that of non-profit have similar intention except for the sales of turnover. However, all of these depend on the public perception and goodwill of the organization otherwise known as image. A popular adage will say, “a good name is better than silver and diamond” i.e if one or an organisation has good reputation and integrity such could be entrusted for many good things which could in turn make one …READ MORE …

CONSUMERS ATTITUDE TOWARDS MTN COMMERCIALS ON TELEVISION (A study of Sapele Consumers)

extraction from CHAPTER ONE 1.0       Introduction 1.1       Background to the study One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements.             Again, the world is fast becoming a common market place of ideas. Many multinational companies such as MTN have come to realize that people have the same basic needs and desires. Consequently, they have heeded to calls for global marketing and can promote their goods and services using advertisements.             …READ MORE …

INFLUENCE OF SEXUAL MUSICAL VIDEOS ON THE SEXUAL ORIENTATIONS OF MASS COMMUNICATION STUDENTS OF UNIUYO

Abstract The research is set out to examine the influence of Sexual Musical Videos on the Sexual Orientations of Mass Communication Students of Uniuyo. The study is necessary at this time as many youths are seen with earpiece plug to their smartphones and tablet enjoying different kinds of music especially Hip-hop as the major source of entertainment. The study was anchored on Social Learning Theory and Cultivation Theory. Survey research method was adopted in which questionnaires 100 copies of the questionnaire were administered to students that were purposively selected across departments within University of Uyo community out of which 90 …READ MORE …

AUDIENCE PERCEPTION OF SUN GIRL PAGE IN DAILY SUN NEWSPAPER (A STUDY OF WARRI READER’S)

extract from chapter one CHAPTER ONE 1.0       Introduction 1.1       Background to the Study             Newspapers provide up-to-date information on local, state/provincial, national, and world issues, it also update readers through its news, gist, articles, sport, fashion and style pages. They are among the most widely-read periodicals that are available and accessible to the vast majority of people of all ages and walks of most cities particularly the elites.             Newspaper, according to Ewuola (2010) is a daily record of events. It is a journal that reports daily occurrences. It is published and circulated daily. According to section 22 of the …READ MORE …

SOCIAL MEDIA AS A TOOL FOR FASHION AWARENESS AMONG NIGERIAN YOUTHS

ABSTRACT The research examines the social media as a tool for fashion awareness among Nigerian youths with a case study of RiteQuest University and University of Lagos (UNILAG).  Social media has remained a platform for interaction, communication, and buying and selling especially in this era where advertisers are targeting youth everywhere including on social media and other online platforms to facilitate online shopping and change of attitude including pattern of fashion.  Survey research method was adopted in which 200 copies of questionnaires were administered and 192 were retrieved and analysed using frequency and percentage. Findings show that 100% of the …READ MORE …

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATIONS IN NIGERIA (A case study of UNILAG FM 88.9 FM)

ABSTRACT The research examines the Prospects and Challenges of Campus Broadcast stations in Nigeria with a focus on UNILAG FM 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management TheorY, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of questionnaires were administered to respondents that were drawn within Unilag F.M Lagos using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method with SPSS version 20. Findings revealed …READ MORE …

Problems and Prospects of Campus Radio in Nigeria (A study of UNILAG 88.9 FM.)

ABSTRACT The research examines the problems and prospects of Campus radio in Nigeria with a focus on UNILAG 88.9 FM. The study was anchored on three management theories which are Behavioural and Human Relations Management Theory, Fredrick Taylor’s Scientific Management Theory and Contingency Theory. Survey research method was adopted in which 100 copies of questionnaires were administered to respondents that were drawn within Unilag F.M Lagos using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analysed. The data were analysed using frequency and percentage table method with SPSS version 20. Findings revealed that fund …READ MORE …

PROBLEMS AND PROSPECTS OF NEWSPAPER CIRCULATION IN NIGERIA

Abstract The study examined the problem and prospects of newspaper circulation in Nigeria (A study of the Nigerian Tribune and Punch Newspaper). The aim of the study is to look into one of the major stages of newspaper production process in Nigeria which is circulation. The study was anchored on System Management Theory which emphasized that no unit or department is useless rather they are all important to the overall success of the media outfits. The study employed survey research method to elicit data from the respondents and one hundred respondents were drawn through non-probability sampling method. Findings show that …READ MORE …

ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA)

Research Proposal ASSESSMENT OF AUDIENCE AWARENESS, ACCESSIBILITY AND PATRONAGE OF ONLINE NEWSPAPERS (A STUDY OF STUDENTS OF UNIVERSITY OF ABUJA)   Prepared by www.researchcage.com INTRODUCTION             The growing number of internet users is one of the factors responsible for media convergence i.e reading, viewing and watching news online practicable. For instance, the number of internet users in Nigeria has further increased to 93.4 million, according to a new report on Internet status in the country. The report obtained by the Nigerian Communications Commission (NCC), the telecoms industry regulator, indicated the country has recorded about 14 per cent growth in mobile …READ MORE …

How to write Project Proposal

            Project proposal otherwise research or thesis proposal often come after a problem  or a topic has been approved for a student. It is the proposal that will persuade and convince the project supervisor whether the supervisee is capable enough to handle the research or not.  Therefore, a research proposal is an editable blueprint of how a research will be conceptualised and operationalised, i.e what is the problem to solve, why is it considered a problem and how to solve it.                A proposal is thus define as a persuasive document or outline on how a problem can be …READ MORE …

INFLUENCE OF HOME VIDEO ON THE MORAL BEHAVIOUR OF LEAD CITY UNIVERSITY STUDENTS

Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The research is quantitative with the use of cross sectional survey research method. The data collection instrument used in eliciting data from the respondents is questionnaire. Respondents were drawn from the Lead City University, using simple random sampling techniques. The research is anchored on cultivation theory and behavior theory. Research findings …READ MORE …

INFLUENCE OF COMMUNITY RADIO IN AGRICULTURAL DEVELOPMENT

(Extraction) 1.2 Statement of Research Problem This study is an enquiry into the contributions of Radio to community agricultural development. The aim is to investigate the prevailing belief that the Radio is used as a means of introducing social change through dissemination of development and social change programmes but rather serve merely. It is a well-known fact that radio seeks to informs, stimulates, educate, entertain and mobilize the citizen for development and to cultivated responsible outlook on community and national activities. Radio has been recognized as having the potentials to effect human enhancement and develop a viable society, radio is …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

Abstract Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that …READ MORE …

SOCIAL MEDIA AS AGENDA SETTERS IN THE 2019 GENERAL ELECTION IN NIGERIA

Abstract The rising of social media in this digital era have altered political communication process and development in Nigeria in the last five years. Social media offer platform for political debates, political campaign and political mobilization especially in the 2019 General Election in Obabra Local Government of Cross Rivers state. The research therefore examines Social Media as Agenda Setters in the 2019 General Election in Nigeria (A case of social media usage by electorate in Obubra). Cross sectional survey research method was adopted in which data were collected among residents in Obubra L.G using questionnaire as a data collection instrument. …READ MORE …

EFFECTIVENESS OF MUSIC IN INDOMIE NOODLES JINGLE AND COMMERCIAL ON CHILDREN CONSUMPTION HABIT

Abstract The audiovisual nature of television makes it mirrors reality and is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner. Base on this assertion that this research examines the effectiveness of music in indomie noodles jingle and commercial on children consumption habit. Survey research method was adopted with 100 children were draw from Binta International Primary School as sample size who were between the age of 5-12. The results revealed that advertisements played a vital role in encouraging family to list and making better …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY

Abstract  The research explored the influence of billboard advertisement in buying products and services among pedestrians in Lagos city. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling …READ MORE …