IMPACT OF OPINION LEADERS ON THE SURVIVAL OF NATIONAL UNITY

Abstract The research examines the impact of opinion leaders on the survival of Nigeria unity with a case study of Staffs of the Osun State Polytechnic Iree. Opinion leaders are one of the stakeholders in the diffusion and spreading of information. They have lots of influence on the members of the public. The study was anchored on Two-Step Flow of Communication which emphasized on the placed of opinion leaders in information flow in the society.  A survey research method was used while the data collection instrument for this study is a questionnaire. One of the findings showed that opinion leaders …READ MORE …

MEDIA MANAGEMENT AND OPERATIONS OF PARROT FM, OGBOMOSHO

ABSTRACT The research examines media management and operation of Parrot F.M. Ogbomosho. The study was anchored on three management theories which are Behavioural and Human Relations Management Theories, Fredrick Taylor’s Scientific Management Theory and Contingency Theories. The survey research method was adopted in which 100 copies of questionnaires were administered to the respondents that were drawn within Parrot F.M. Ogbomosho using non-probability sampling technique (purposive sampling) out of which 90 copies were correctly filled and analyzed. The data were analyzed using frequency and percentage table method. Findings revealed that fund is the core problem facing Parrot F.M. Ogbomosho while it …READ MORE …

PUBLIC PERCEPTION OF MEDIA REPORT ON PRESIDENT MUHAMMADU BUHARI’S HEALTH IN NIGERIA (A case Study of Lagos Television)

Abstract The research is set out to examine Public Perception of Media Report on President Muhammadu Buhari’s Health in Nigeria. Television such as LTV play a crucial role in politics particularly when it comes into the reportage of the ill-health of the President Buhari. The study was anchored on Perception and Agenda Setting Theory. Survey research method was adopted and 100 copies of questionnaires administered to 100 respondents while 90 copies were retrieved. The data collected were analysed and interpreted using frequency and percentage tables. Findings show that substantial number of the respondents were exposed to the Presidenti Buhari ill-health …READ MORE …