Audience Perception and Believability of Social Media Advert: A study of Facebook

Abstract The research examines audience perception and believability of social media advertisement with a focus on Facebook adverts among University of Lagos Students. The rationale for carrying out this study is on the observation that lots of companies and individuals are now promoting their brand online particularly through social media. Survey research method was used and questionnaire was also adopted to gather data from over 200 respondents that were drawn among UNILAG students using non-probability sampling method. Also, the data collected were analysed in frequency and percentage tables. Findings show that many of the respondents trust and patronise products and …READ MORE …

EFFECT OF TELEVISION VIOLENCE ON ADOLESCENTS BEHAVIOUR

Abstract The research focused on effect of violent television programme on adolescents behaviour because children and the adolescents are the main vulnerable of television violence because they tend to cultivate what they see on the screen. As a result, the research used Cultivation Theory and Aggressive Cue Theory in explaining the core objective of this study. The research used survey research method while questionnaire was administered to 150 respondents that were drawn from the two secondary schools (Kings and Kidvac) through probability sampling technique. The data collected were analysed using the frequency and percentage method. Findings show that majority of the …READ MORE …

IMPACT OF FACEBOOK AND WHATSAPP AS EFFECTIVE INTERPERSONAL PLATFORMS OF COMMUNICATION

Abstract The study is concerned with the impact of Facebook and Whatsapp as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information from far and near can be exchanged with a click of a mouse. However, social media is one of the internet tools that facilitate effective, interactive, interpersonal and immediate feedback in communication among …READ MORE …

IMPACT OF RADIO CAMPAIGNS IN CREATING ON AWARENESS ON GLOBAL WARMING

Abstract The study examines the Impact of Radio in creating awareness on global warming with a specific focus on Emene community area of Enugu. The researcher used survey research design in the collection of data because it is easier to sought people’s opinion using questionnaire. Stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi- square goodness of fit test which is used to test the hypothesis. The researcher was able to find out that majority of …READ MORE …

IMPACT OF ADVERTISING ON THE SALES AND CONSUMPTION OF COCA COLA

 Abstract The research was on the thrust to examine the impact of advertising on the sales and consumption of Coca Cola with a study of Novena University students. The research adopted survey method as a quantitative research and questionnaire was employed to elicit responses from the respondents that were drawn through accidental sampling of 120 respondents. The theory that led support to this study were Cultivation Analysis and Persuasion Theory and Advertising: Strong and Weak Theory etc. According to these theories media is responsible for shaping or cultivating viewers’ perception of social reality. Findings show that majority of the respondent …READ MORE …

INFLUENCE OF WOMEN IMAGE IN PRODUCTS AND SERVICES ADVERTISING CAMPAIGNS

Abstract The study investigated influence of women image in products and services advertising campaign because today, there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, …READ MORE …

INFLUENCE OF WOMEN IMAGE IN ADVERTISEMENT

Abstract The study examined the influence of women image advertisement as there are varieties of images, or representations of females in newspaper, magazine, television, posters, billboard, and product label. The study used Hierarchy of Effects Model, Source Credibility Theory and Learning Theory respectively to give scholarly point of view to this research. The research used survey method while questionnaire was designed to collect data from the selected 120 respondents; out of which 112 copies were returned and analyzed using frequency and percentage tables. It was realized that women image plays a significant role in newspaper, magazine, product label and television …READ MORE …

IMPACT OF MASS MEDIA AS INSTRUMENT FOR ERADICATING CORRUPTION (AIT AS A CASE STUDY)

Abstract The study examined the impact of mass media as an instrument for eradicating corruption using AIT as a case study. Without a doubt, mass media play as very crucial role as the fourth estate of the realm especially in serving as the major watchdog to the people in authority. Mass media especially television has been able to educate, enlighten and inform the general public on the effect of corruption on our national development while mass media have not relented in exposing corrupt leaders, it always pattern with various anti-graft agencies such as the EFCC, ICPC and the Nigerian Police …READ MORE …

INFLUENCE OF ONLINE CHATTING ON ADOLESCENTS

Abstract The research is set out to examine the influence of online chatting on adolescents with a specific focus on the people in Oghara community in Delta state because the adolescents and youths are the most vulnerable set of people in the society that is greatly influenced by the power and effect of social networking sites because they are regarded as “ICT Native”. The study was anchored on Technology Determinism Theory and Social Categories Theory while the study employed survey research method coupled with 120 copies of questionnaires that were administered to respondents in Oghara community out of which 105 …READ MORE …

PERCEPTION OF VIEWERS TO NTA REPORT ON BRING BACK OUR GIRLS CAMPAIGN

ABSTRACT   The study is set out to examine the perception of viewers to NTA Reports on Bring Back Our Girls Campaign in order to understand the opinion formed by the people of Asaba on various NTA programmes as regards BBOG. The study is anchored on the Uses and Gratification, Selective and Retention Theories. Survey research method was used, coupled with 100 copies of questionnaires that were administered to respondents in Asaba metropolis that were purposively selected from which 90 copies were retrieved and analysed using frequency and percentage table method with SPSS version 20. Findings show that exposure of Asaba …READ MORE …

TELEVISION EDUCATION PROGRAMME IN CURBING UNPLANNED PREGNANCY AMONG FEMALE UNIVERSITY STUDENTS IN NIGERIA.

ABSTRACT The study investigated the effects of unplanned pregnancy on female students at the University of Enugu. The sample consisted of 22 female students whose ages range from 15-26+. Female students who are sexually active were more likely to use no contraceptives, which puts them at a high risk of unplanned pregnancy. Some are influenced by their partners regarding birth control or they forget to use contraceptives altogether. University students engage in sexual intercourse, generally with multiple partners. The University of Enugu female students are faced with the problem of unplanned pregnancies, which is very high. It has become imperative, …READ MORE …

SOCIAL MEDIA AS AN EFFECTIVE TOOL TO CHECKMATE ACTIVITIES OF GOVERNANCE

CHAPTER ONE 1.0       INTRODUCTION 1.1       BACKGROUND TO THE STUDY The rising of the Information Communication Technology particularly social media have made the public domain to grow while information that used to be in the expert domain is becoming publicly available and new mechanisms for public involvement are being explored.             According to Akinfeleye, (2015) in a political chart on Channels TV prior to the 2015 General Election in Nigeria established that members of the mass media are no longer the only body setting agenda on social-political-economy matters again in this era of citizen journalism as citizens are now part of …READ MORE …

TELEVISION AS AGENT OF MASS MOBILIZATION AND SOCIAL CHANGE

Abstract Sustenance of culture, value, norms, and other forms of socialization is core to human society and one of the easiest and effective ways to achieve it through mass media involvement especially radio and television.  Mass media particularly radio and television has been a major agent of mobilization, socialization and tools for social changes especially now that people depend on mass media for messages, instruction and information as agenda setter. The research therefore, aims at examining television particularly Nigeria Television Authority (NTA) as an agent of mass mobilization and social change among residents of Ajeromi Ifelodun local government area of …READ MORE …

ROLE OF TELEVISION HEALTH PROGRAMME IN CURBING PREMARITAL PREGNANCY

Abstract The research examined the role of television health programme in curbing premarital pregnancy among residents of Trans Amadi Port Harcourt River state. The research is anchored on Uses and Gratifications. Cross sectional survey research method was used while purposive sampling technique was adopted to pick respondents. The sample consisted of 100 girls whose age range from 13-28+ because girls of that age are sexually active and are more likely to use no contraceptives, which puts them at a high risk of unplanned pregnancy. Findings show that majority of the respondents were heavy viewers with (33.3%) but they were light …READ MORE …

New Media and Public Opinion Management: A study of Madona University

Abstract This study was on the thrust to investigate the role of new media and public opinion. However, online opinion formation, internet opinion, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adopted to elicit data from respondents within Madona University students among the users of internet particularly the social media users. One hundred (100) copies of questionnaire were printed …READ MORE …

ROLE OF TELEVISION IN NATIONAL DEVELOPMENT

ABSTRACT The study examined the role of mass media in national development with a focus on NTA and FRCN.  It is a known fact that television is one of the engines that propel the social and national development for its continuity and realization through; Information enlightenment, entertainment and education.  There is no doubt that radio and television remains a powerful tool for social change in any society. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. A critical review to related literature were made with relevant theory that was used …READ MORE …

COMMUNITY RADIO AS AN EFFECTIVE TOOL FOR AGRICULTURAL DEVELOPMENT

Abstract The study explored community radio as an effective tool for agricultural development because it is assumed that where literacy level is low, radio is the choice of communication media in transferring agricultural message to literate and illiterate farmers alike even to those in remote areas. The message could be on various technologies to boost agricultural development. Diffusion of innovation, agenda setting theory and source credibility theories were used to justify the relevance of the community radio in agricultural development especially to the rural dwellers. However, the researcher adopted survey method in carrying out this research with 120 administered questionnaires …READ MORE …

PRONUNCIATION AND INTONATION OF ENGLISH NEWSCASTERS AS A VERITABLE TOOL FOR EFFECTIVE NEWS AND PROGRAMME

Abstract The study that examines the pronunciation and intonation of English newscasters as a veritable tool for effective news and programme with a case study of Kwara State University, Malete staff. There is doubt about the fact that reporters, announcers newscasters and presenters are media representatives that have contact with the media audience often therefore, they must be good ambassadors by having what it takes such as good looking, knowledgeable, good pronunciation, quality intonation and other good qualities that stand out that will enables audience turn or stay turn to such television and radio station otherwise absent of those quality …READ MORE …