NIGERIANS’ PERCEPTION OF PRESIDENT MUHAMMADU BUHARI MAIDEN PRESIDENTIAL CHAT

Abstract

The research examined the viewers’ perception on President Muhammadu Buhari Maiden Presidential Chat with a study of AIT viewers in Abuja Municipal Area Council (AMAC).  It is obvious that television plays a crucial role in politics particularly when it comes into the use of audio-visual platforms to bring government activities to the electorates in a more real and interactive manner. The research is anchored on Social Responsibility Theory, Democratic Participant Media Theory, Perception Theory and Agenda Setting Theory respectively. The research used survey method to elicit responses from the respondents who were drawn using multistage sampling techniques. 200 copies of questionnaires were administered to 200 respondents selected, of which 180 copies of questionnaires were returned. SPSS was used to analyse the data collected using frequency and percentage tables. The finding shows that respondents agree that the presidential media chat is relevant in numbers of ways particularly to expose themselves to the direction of government policies, reactions to important national issues etc. Also, after watching the presidential media chat respondents did not have changed of mind about President Buhari led administration with the majority of the respondents were satisfied to a large extent to the responses of the President on the media chat. It is recommended that broadcast media should be free from politicians to avoid turning the media into tools of propaganda.

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