CIGARETTES TELEVISION ADVERTISEMENT ON SMOKING HABITS OF YOUTH IN NIGERIA

Abstract The research examines the influence of television cigarettes advertisement on the smoking habits of youth in Nigeria with a case study of University of Uyo undergraduates. It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to George Garbner. The research use quantitative design with survey research method, one hundred (100) copies of questionnaire were administered to respondents within Uniuyo campus out of which ninety (90) copies were retrieved. The data were analyzed and interpreted using …READ MORE …

About Us

This blog is designed for academic advancement, research purpose and up to date research information. It offers fresh project topics, project guide, project tips and complete project templates/materials for final year students in Mass Communication, Journalism, Marketing, Advertising, Public Relations, Film/drama and New Media etc. Our materials cover chapter 1-5, abstract, table of contents, references and questionnaire/coding book, content categories where appropriate. We also assist in writing your research and analysing your data.