ROLE OF MEDIA IN CONFLICT RESOLUTION: A STUDY OF OFFA AND ERIN-ILE COMMUNAL CLASH

Abstract The study concerned with the finding out the role of Mass Media in Crisis Resolution in the Society with Erin-Ile and Offa Crisis as a study. Research shows that mass media play a crucial role in society especially during crisis through educative and enlightenment programmes and adequate coverage of the latest gist as regards the situation, while mass media also partner with other stakeholders in ensuring that peace return to the two sides by keeping the police and other security informed while the media also try not to over state the situation so that people’s tension will not high …READ MORE …

ASSESSMENT OF THE ROLE OF MASS MEDIA IN RE-BRANDING NIGERIA

ABSTRACT This study examined the role of mass media in re-branding Nigeria with a particular focus on the Nigerian Television Authority (NTA). The study was anchored on the Theory of Branding and Social Responsibility Media Theory. It is established that the role of the media is an indispensable ensuring national and international reputation. Survey research method was adopted while the data collection instrument was a questionnaire. The data were collected from the respondents within NTA while the data were analysed using frequency and percentage method. Findings of the study showed that mass media in Nigeria especially NTA has really promoted the image and reputation of Nigeria …READ MORE …

CHALLENGES FACING THE MEDIA IN DISSEMINATION OF INFORMATION IN NIGERIA

Abstract The study which examined the challenges facing the media in the dissemination of information in Nigeria with a focus on Journalists in Lagos State. The study is anchored on social responsibility theory and democratic participant media theory respectively. This research employed a survey research method as a quantitative research to elicit responses from respondents that were drawn simple randomly. One hundred and twenty (120) copy of questionnaires were administered to 120 respondents as selected. Descriptive statistics with the frequency and percentage method was adopted to analyze responses. Findings showed that it is established that there are no much problems facing …READ MORE …

INFLUENCE OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS IN OSOGBO

Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their need and there was no two people that share same gratifications at all time. Survey research method coupled with 100 copies of questionnaires were administered to respondents in Osogbo from which 80 copies were correctly filled and analysed using frequency and percentage tables method. Findings show that respondents still prefer radio (28.3%) …READ MORE …

COMMUNICATION AS A KEY TO EFFECTIVE PUBLIC RELATIONS

Abstract The study examines communication as a key to effective public relations with a case study of Osun State Polytechnic, Iree. Communication is the basis of human interaction and development since no human being can survive in isolation of others. However, effective communication fostering unity, understanding and general development in an organization. Communication models and communication processing theory was also adopted including Technological Determinism while survey research method with questionnaires were adopted to elicits data from the respondents within Osun State Polytechnic, Iree who were mainly students, teaching and  non-teaching  staffs that were drawn using simple random sampling technique. The …READ MORE …

PLACE OF TWITTER AS A SOCIAL MEDIUM FOR INFORMATION DISSEMINATION

Abstract The research explores Twitter as a medium of communication among University of Lagos. There is no doubt about the fact that the world is in a global village. Today the world is now compressed into a single electronic room where information from far and near are exchanged with a click of mouse and touch of screen. Survey as a quantitative research method was adopted. Data were collected using questionnaire in eliciting responses from Unilag students Akoka. Probability sampling technique through multi stage sampling (simple random and systematic) was used to select respondents. The data collected were analysed and interpreted …READ MORE …

RISING TREND IN THE USE OF SOCIAL MEDIA NETWORKS BY STUDENTS IN SEEKING INFORMATION

Abstract In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The study looked into the rising trend in the use of social media networks by students in seeking information using Kaduna State University Students as a reference point. Social media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE STUDENTS OF TERTIARY INSTITUTION

 Abstract The study concerns with the influence of social media on the students of tertiary institution particularly among the students of Osun State Polytechnic, Iree were selected as respondents. There is no doubt about the fact that the world is in a global village as postulated by Professor Marshall McLuhan, the world is now compressed into a single electronic room where information from far and near can be exchanged with a click of mouse or touch of screen. However, social media is one of the internet tools that facilitate effective interaction and immediate feedback in communication. The study used survey …READ MORE …

PLACE OF SOCIAL MEDIA IN THE PRESENT ICT ERA (A case study of Facebook Users in Ospoly )

Abstract The study set out the place of social media in the present ICT era (A case study of Facebook users in Osun State Polytechnic Iree. Various researches indicated that majority of the students in tertiary institutions are on at least a social media platform where they related and interact with friends and family which the internet has made possible especially in the global age. There is no doubt about the fact that the world is in a global village as postulated by Professor Marshall McLuhan, the world is now compressed into a single electronic room where information from far …READ MORE …

AUDIENCE PERCEPTION OF NTA NETWORK NEWS

ABSTRACT The research is set out to examine the perception of NTA Network News among Ado-Ekiti Residents with the few to understand and identify the extent of watching NTA network news, motivating factors  and other News at night preferences because news is one of the interesting television programmes. The study was anchored by the Uses and Gratification Theory and Source Credibility Theory while survey research method coupled with 200 copies of questionnaires that were administered to respondents in Ado-Ekiti Mainly from Afebabalola University community, Ekiti State Government Secretariat etc from which 174 copies were analysed using frequency and percentage table …READ MORE …

ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA

Abstract The study seek out to examine the role of modern technology in achieving communication efficiency in nigeria with much emphasis on the positive effects of new media (modern media) on the old media or traditional mass media in today’s practice especially in news gathering, writing, processing and dissemination. The new media which simply represented by the internet embedded with some facilities or applications like: electronic mail, social media, search engines, video sharing platform, digital camera, laptop, smartphones and lots more have changed the conventional face and practice in old mass media like: radio, television, newspaper and magazine not only in …READ MORE …

ROLE OF RADIO IN PROPAGATING YORUBA CULTURE (A comparative analysis of private on public radio stations)

CHAPTER ONE Introduction 1.1       Background to the study             Culture entails peoples’ way of life. Culture refers to the cumulative deposit of knowledge, experience, belief, values, attitudes meanings, hierarchies, religion, notion of time, roles, concept of the universe, and material objects, possessions acquired by a group of people in the course of generation through individual and groups striving.             Culture is the system of knowledge shared by a relative large group of people. Culture is communication and communication is culture, culture according to Aguene (2003) is “all the qualities which group mend together and distinguish them from the rest of …READ MORE …

ROLE OF BROADCAST MEDIA IN ACHIEVING VISION 20:2020

 ABSTRACT It was proposed that by 2020 Nigeria will be one of the 20 largest economies in the world, able to consolidate its leadership role in Africa and establish itself as a significant player in the global economic and political arena. This was the philosophy behind the concept of vision 20:2020. It is against this background that research is set out to examine the role of government owned mass media in achieving the Vision 20:2020 especially as we are drawing nearer 2020. The study was anchored on the Agenda Setting Theory and Social Responsibility Theory. Survey research method was adopted …READ MORE …

PERCEPTION OF IGBENEDION UNIVERSITY STUDENTS ON REALITY TELEVISION SHOW

Abstract The research is geared towards examining the perception of Igbenedion University Students on Big Brother Africa Reality Show. It is very clear that most of the reality shows like “Big Brother Africa” “Who wants to be a Millionaire” and host of others influence the action, reaction and behaviours of the viewers. The research is anchored on Cultivation Theory and Uses and Gratification Theory respectively. The research is quantitative in nature and survey research method was used. The instrument for data collection was questionnaire in eliciting data from the respondents who were Igbenedion University Students. Multistage sampling method as probability …READ MORE …

INFLUENCE OF NIGERIAN NEWSPAPERS IN COVERING HUMAN RIGHT ISSUES

Abstract The citizen must enjoy some freedom tagged fundamental human right which is otherwise known as birth right. It is on this note that the research examined the influence of Nigerian Newspapers in covering Human Right Issues with a case study of the Punch and Nigerian Tribune Newspapers. This research is divided into five chapters. The research is quantitative and survey research method was adopted. Respondents were drawn from the Punch and Nigerian Tribune newspaper. From the findings, it was discovered that both newspapers covers human right issues in Nigeria, 89% of the respondents attested to this fact. It is …READ MORE …

NEWSPAPER READERSHIP PATTERNS IN NIGERIA: A Study of Osogbo metropolis

Abstract The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particularly in Osogbo metropolis. The research focused major newspaper stands in Osogbo particularly in Oke-Fia, Old Garage, Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 108 copies were turned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents …READ MORE …

MULTI NATIONAL COMPANIES AND SOCIAL RESPONSIBILITIES IN THEIR HOST COMMUNITIES

Abstract Social responsibility is one of the philosophies of management and public relations functions expected of any company who wish to survey in his hosting community. It implies that the company sees the community where it producing has its own by assisting and supporting where necessary so that the community will know that the company shares their problems. The research therefore examines multi-national companies and their social responsibilities in their host communities with a focus on Shell Company in Port-Harcourt, Rivers State. The research is anchored on Corporate Social Responsibility (CSR) theory which has the classical view and the socioeconomic …READ MORE …

ROLE OF RADIO IN MOBILISING ELECTORATE TOWARDS PARTICIPATING IN 2016 ONDO STATE GOVERNORSHIP ELECTION IN AKURE

Abstract The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2016 Ondo state Governorship election in Akure. Survey research method was adopted coupled with 200 copies of questionnaires that were printed and administered to the respondents within Akure Township in which 192 copies were returned. The data were analyzed using frequency and percentage method. The research findings showed that mass media especially radio provides avenue for the citizens …READ MORE …

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT (A case study of Osun State Broadcasting Corporation)

Abstract The study focuses on mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Mass media is a powerful tool for social change in any society. The study is anchored on developmental media theory and cultivation. The research adopted survey research method in carrying out the work. Simple random sampling method as a probability technique was used in selecting one hundred (100) respondents who answered the questions in the questionnaire out of …READ MORE …

LEVEL OF AWARENESS OF THE FREEDOM OF INFORMATION ACT AMONG JOURNALISTS IN OSUN STATE

Abstract There are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are always there to serve the objectives of the powers that be and to browbeat the press. It is on this perception that the research examines the level of awareness of the Freedom of Information Act among journalists in Osun State since it was accented by the Former President Goodluck Jonathan administration. The research …READ MORE …

ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE

Abstract The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental degradation, and discrimination against women. It is against this background that the research examines role of mass media in achieving Millennium Development Goals (MDGs)”. The research is anchored on developmental media theory and agenda setting theory respectively. Cross sectional survey research method is used in which 100 copies of questionnaires were administered within two radio …READ MORE …

TELEVISION ADVERTISEMENT AND GUINNESS STOUT BUYING HABITS AMONG IKEJA RESIDENTS

Abstract The audio-visual nature of television placed it above most of the advertising platforms in terms of creating lasting impression in the minds of consumers in a persuading and enticing manner. It is on this belief that the research examines television advertisement and Guinness Stout buying habits among Ikeja residents. The research is anchored on the persuasive theory and cultivation theory. The research used cross sectional survey as a quantitative design in which questionnaire is used as a data collection instrument. Quota sampling technique as non-probability method is used to select respondents within Ikeja Community. Descriptive statistics coupled with Chi-Square …READ MORE …