CULTURAL IMPACT ON WOMEN EDUCATION IN SOME SELECTED COMMUNITIES IN AROCHUKWU LOCAL GOVERNMENT AREA OF ABIA STATE

Abstract Culture plays a crucial role in the formation, social development, socialization and entire personality composition of every member of a particular society. The research is thrust to examine cultural impact on women education in some selected communities in Arochukwu local government area of Abia state. Survey research methodology was used coupled with 200 respondents who were mainly women between the age of 15 and elected through non-probability sampling method. 180 copies of questionnaires were returned for analysis, the frequency and percentage method of data analysis was used. It was noted that if education of women or female child is …READ MORE …

INFLUENCE OF CARTOON IN COMMUNICATION EFFECTIVENESS

Abstract The study was set out on the thrust to examine the influence of cartoon in communication effectiveness. it should be noted that ever since the first appearance of a cartoon in a newspaper, it has remained one of the most integral parts of a newspaper. It plays a different role depending on the type of cartoon and caption used. Cartoon to many is entertainment and funny graphics. Agenda Setting Theory was used to give theoretical depth to the study. Survey research method was adopted while some respondents were selected from the Nigerian Tribune newspaper with selected 100 respondents that …READ MORE …

INFLUENCE OF HOME VIDEO ON THE MORAL BEHAVIOUR OF LEAD CITY UNIVERSITY STUDENTS

Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The research is quantitative with the use of cross sectional survey research method. The data collection instrument used in eliciting data from the respondents is questionnaire. Respondents were drawn from the Lead City University, using simple random sampling techniques. The research is anchored on cultivation theory and behavior theory. Research findings …READ MORE …

TELEVISION AS A WATCHDOG AGAINST CHILD ABUSE, LABOUR, AND CHILD TRAFFICKING (A STUDY OF GARIKI RESIDENTS OF ABUJA METROPOLIS)

Abstract The aim of this study was to analyze the Influence of Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study is anchored on agenda setting theory. The study used survey research method as quantitative design while questionnaire is used as a data gathering instrument. Respondents were drawn from Gariki using the purposive sampling technique in which 120 respondents were drawn as 100 copies of questionnaires were retrieved.  The collected data were analysised and interpreted using descriptive statistics i.e (frequency, percentage method coupled with tabulation) The study answered four research questions. …READ MORE …

INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

Abstract Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that …READ MORE …