SOCIAL MEDIA AS TOOLS FOR COMMUNICATION IN PUBLIC RELATIONS

Abstract The core objective of this research was to examine social media as tools for communication in public relation using GlobalCom Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. Technological Determinism Theory was employed to justify the research objective. The quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was a questionnaire. 100 copies of …READ MORE …

TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RESIDENTS IN UYO

ABSTRACT Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own …READ MORE …

ROLE OF MASS MEDIA ON THE USAGE OF CONTRACEPTIVES BY RURAL WOMEN

Abstract This study appraising the contribution of broadcasting media in educating rural women towards contraceptives (A case study of women in Iree Community). The results indicated that mass media play important roles in disseminating contraceptive knowledge in our society is a major and credible source of information. It is observed that women who are regularly exposed to mass media messages have more knowledge about contraceptives than their counterparts. Survey research method was adopted with 100 copies of questionnaires were administered. It is concluded that community broadcasting media is educating the mass rural dwellers on how to utilise drug while it …READ MORE …

EFFECTIVENESS OF MUSIC IN INDOMIE NOODLES JINGLE AND COMMERCIAL ON CHILDREN CONSUMPTION HABIT

Abstract The audiovisual nature of television makes it mirrors reality and is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch on television according to George Gerbner. Base on this assertion that this research examines the effectiveness of music in indomie noodles jingle and commercial on children consumption habit. Survey research method was adopted with 100 children were draw from Binta International Primary School as sample size who were between the age of 5-12. The results revealed that advertisements played a vital role in encouraging the family to list and making …READ MORE …

INFLUENCE OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE

Abstract There are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are always there to serve the objectives of the powers that be and to browbeat the press. It is this perception that the research examines the influence of freedom of information Act on journalism practices in Nigeria particularly among journalists in Osun State since it was accented by the Former President Goodluck Jonathan administration. …READ MORE …

PUBLIC PERCEPTION OF MASS MEDIA AWARENESS ON CHILD TRAFFICKING

CHAPTER ONE Introduction Background to the study             Child trafficking or child abuse is one of the critical issues facing almost all societies of the world including the most civilised countries such as US, UK, France which has received several attentions locally and globally with the view to curb or eradicate all forms of abuse on children. The concept of child abuse is sometimes used interchangeably as child maltreatment but some researchers believe see child maltreatment as an umbrella term that covers neglect, exploitation, and trafficking of children.

ROLE OF NIGERIA FEMALE REPORTERS IN SPORT JOURNALISM

Introduction             Journalism is the collection, preparation and distribution of news and related commentaries and feature materials through such media as magazines, radio, television, the internet Ewuola, (2002).             Journalism is saddled with the responsibility of finding facts, writing news, editing news and other editorial materials that are worthy of public interest for presentation. Journalists work in a radio, television, newspaper, magazine and online news e. t. c. 

IMPACT OF RADIO ON POLITICAL MOBILISATION AND EDUCATION ON VOTING HABITS IN UKANAFUN L. G.

Abstract The research examines the impact of radio on political mobilisation and education on voting habits in Ukanafun Local Government. Without doubt mass media particularly radio plays a very prominent role in the political and socio-economic development of society. Because of the accessibility of radio signal in every nooks and cranny of society, it is very rich in educating, enlightening, mobilising the electorates for political participation. Survey research method was adopted coupled with 100 copies of the questionnaire that were printed and administered to the respondents in Ukanafun local government in which 90 copies were returned. The data were analysed …READ MORE …

TELEVISION PROGRAMMING AND VIEWERS PREFERENCES: A STUDY OF NTA VIEWERS IN LAGOS

Abstract The research examined the television programming and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on perception theory, uses and gratification theory and source credibility theory especially as it is obvious that people use the media for the different purpose that suit their gratifications and that no two people use the media same way and purpose whereas people also selectively expose themselves to some programmes and not others.  The research used survey research method coupled with …READ MORE …

IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALE OF MTN PRODUCTS IN ENUGU METROPOLIS

Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enugu residents, by helping to create the initial …READ MORE …

Place of Photographs in Magazine and Newspaper Production

Abstract The research examined the Place of Photographs in Magazine and Newspaper Production: An Appraisal of Tell Magazine and Sun Newspaper. The researcher employed the use of survey method alongside the use of questionnaire while eliciting data from the selected respondents. The research is divided into five main chapters. In chapter one of the study, the background to the study, objectives of the study, research questions, significance of study, limitations, scope of the study and definition of the terms. Similarly, some work from scholars were reviewed to give background to this study, while some theories relevant to this work such …READ MORE …