INFLUENCE OF PHOTOGRAPHS ON READERS OF THE NIGERIAN OBSERVER NEWSPAPER IN BENIN CITY

Abstract

The study examined the influence of photographs on the readers of the Nigerian observer newspaper in Benin City. It is obvious that photographs play a very prominent role in newspapers and the world of print media in general. It communicates messages even to the illiterates. Quantitative survey research method was adopted in which questionnaire was used as data collection instrument. Findings have shown that a newspaper without the use of photographs will be nothing but look like a letter or textbook and such publication cannot interest readers. Also, photographs draw the attention of the reader to the most prominent news and issues, especially when placed on the front page of a newspaper while placement of photos is used to set agenda on what public will debate upon. It is recommended that print media should always use only the important photo that communicates the message in which the photo represents, and not just use any photo.

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