The study examined the impact of billboard advertising on product promotion, a case study of 7up bottling company. Advertising is one of the tools used for persuasive communication to the target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. Survey research method was adopted with the sample size of 180 persons. Random sampling technique was used. Findings showed that billboard advertising creates awareness of products and services; it influences consumers’ behaviour on product and services in their choice of products and services selection. Billboard advertising also contributes to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce electronic and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavour that locations, where billboards are cited, should be monitored to avoid billboard constituting problems. Advertisers should patronise billboard advertising because it is powerful and intrude on the passer-by’s consciousness. Billboard tends to function as reminder media.
GET FULL MATERIAL ON THIS TOPIC NOW @ ₦4000
- Direct Bank Deposit
- Mobile Transfer
- Any other internet banking that works.
After Payment, do any of the following:
- Text the topic, your email address, teller number and depositor’s name
- Text the transfer details
- Snap the teller or transfer details
- Your material gets to you within 5-30 minutes
What to Expect as Contents
- Chapter 1-5
- References (APA style)
- Questionnaire or content categories/coding book
Pricing: ₦ Call/Whatsapp:
07030117678 or 08033061386
Bank Details and Contacts
Olayinka Saheed Olaitan (Savings)
FIRST BANK: 3048448788
UNION BANK: 0017375820
Abolarin Dolapo S.
GTB: 0122726298 (Savings)
Related: billboard advertising, product promotion