INFLUENCE OF PHOTOGRAPHS ON READERS OF THE NIGERIAN OBSERVER NEWSPAPER IN BENIN CITY

Abstract The study examined the influence of photographs on the readers of the Nigerian observer newspaper in Benin City. It is obvious that photographs play a very prominent role in newspapers and the world of print media in general. It communicates messages even to the illiterates. Quantitative survey research method was adopted in which questionnaire was used as data collection instrument. Findings have shown that a newspaper without the use of photographs will be nothing but look like a letter or textbook and such publication cannot interest readers. Also, photographs draw the attention of the reader to the most prominent …READ MORE …

INFLUENCE OF OWNERSHIP IN RADIO NEWS COVERAGE

Abstract This study was undertaken to examine the influence of ownership in radio new coverage. Categories of media ownership in Nigeria are private owned and government owned but, the researcher concentrated more on government owned media since it is the researcher’s area of study. The point of the study is to determine the influence of ownership in radio news coverage to determine if, the news covered is owner’s interest or public’s interest oriented. A survey of the selected broadcasting stations news coverage for a period of two weeks was carried out with the use of questionnaires. The data obtained were …READ MORE …

IMPACT OF STATE BROADCASTING MEDIA ON VOTERS MOBILIZATION DURING ELECTION

Abstract The research examines the impact of radio on the mobilization of the electorate for elections with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in the political and socio-economic development of society. Because of the accessibility of radio signal in every nooks and cranny of society, it is very rich in educating, enlightening, mobilising the electorates for political participation. Survey research method was adopted coupled with 100 copies of the questionnaire that were printed and administered to the respondents in Ibadan North local government in which 90 copies were …READ MORE …

INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

Abstract In this era of Information and communication technology, blogging, social media – YouTube, facebook, Whatsapp, Twitter, BBM and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination otherwise known as citizen journalism. The research investigated the influence of new media on information acquisition by undergraduates in Lead City University. New media has in the recent time turn the citizen not only as information consumers but also as information distributor which is now known as “Citizen Journalism”. Most citizens …READ MORE …

INFLUENCE OF MEDIA OWNERSHIP ON THE NTA AND AIT LAGOS

ABSTRACT The study was on the thrust to ascertaining the influence of media ownership on the NTA and AIT Lagos. i.e how the private and government ownership influence the operations and performance its broadcasting media because “he who pays the pipers dictates the tunes”.  Survey research method was adopted while respondents were simple random selected. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical procedure. Findings show that journalists working in private owned media are given free hands to operate professionally to some extent while is observes that AIT and NTA were not free from …READ MORE …

APPRAISAL OF THE IMPACT OF INDIGENOUS SOAP OPERAS ON STUDENTS (A STUDY OF SUPER STORY)

Abstract The research appraised the impact of indigenous soap operas on the behaviour of students of tertiary institutions in Nigeria with a specific focus on the Laittos University. Soap opera as short and episodic drama air on the television usually on once in a week has become staple content and entertainment programme in the last few years especially since the arrival of the super story and others. Edutainment theory and cultivation theory were employed to justify the research objective. The research also employed survey research method in carrying out this research while questionnaire was designed to elicit responses from the …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF KWARA STATE UNIVERSITY STUDENTS

Abstract Social media is one of the platforms on the internet visits by students of tertiary institutions on a daily basis with many spend lots of time chatting, dating, posting and interacting with friends and family while many busy gossiping and doing business. It is this notion that the research examines the influence of social networking otherwise known as social media on the academic performance of Kwara State University, Malete. The research is anchored on Technology Determinism Theory and Uses and Gratifications. Cross-sectional survey research as a quantitative method was adopted. The method of data collection for this study is …READ MORE …

INFLUENCE OF DRTV ON THE VOTING PATTERN OF ASABA RESIDENTS IN THE 2019 ELECTION

Abstract The core objective of this research is to examine the influence of DRTV on the voting pattern of Asaba residents particularly in the 2019 Election. It is observed that television plays a very crucial role in Nigeria political process and development. Through television programmes and other activities, electorate and other stakeholders were enlightened, mobilized and participated. It was through the television political information such as voting method, how to dress at the polling unit, how to use PVC readers among other things. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument …READ MORE …

INFLUENCE OF ICTS ON NEWS WRITING, A STUDY OF PRACTICING JOURNALISTS IN OWERRI MUNICIPAL COUNCIL

Abstract This study “Influence of ICTs on news writing, a study of practising journalists in Owerri municipal council” has the positive impact on news writing and reporting because the advent of modern technology has really done a great thing in our country. It is relevant to journalism practice because every technological breakthrough brings with its new audience, new orientation, new prospects and challenges. For an organisation to effectively sell its products to an audience efficiently and effectively, it must have an efficient and adequate information technologies and corresponding knowledge of their uses. The objective of the study is to ascertain …READ MORE …

IMPACT OF RADIO AWARENESS CAMPAIGN ON GLOBAL WARMING

Abstract The aim of embarking on this study was to provide a well-detailed account on the Impact of Radio Nigeria Enugu’s awareness campaign on global warming using Emene community as the study area. The researcher used survey research design in the collection of data because it is easier to sought people’s opinion using questionnaire. The stratified sampling method was used to get the sample size for this study which is 150. Data gathered from the study were analysed, tested and interpreted using simple percentage, frequency tables and chi- square goodness of fit test which is used to test the hypothesis. …READ MORE …

IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON RADIO NEWS REPORTING

ABSTRACT This study is aimed at examining the impact of information and communication technology (ICT) on radio news reporting, a study of Atlantic FM Uyo. Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. The quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was the questionnaire. Findings showed that the application of Information and Communication Technologies …READ MORE …

INFLUENCE OF CHILD-SPACING CAMPAIGNS ON THE KNOWLEDGE, ATTITUDE AND PRACTICES AMONG RURAL WOMEN

Abstract The research examined Influence of Child-Spacing Campaigns on the Knowledge, Attitude and Practices among Rural Women with a case study of Ugbawka Community, Enugu State. In carrying out this research, the researchers adopted survey method coupled with questionnaires administered to the selected respondents in Ugbawka community area of the Enugu state. Findings have shown that mass media played a crucial role in creating awareness and knowledge on the concept of birth-spacing or child-spacing through its various programme on family planning, contraceptive usage and many more. The background to the study, objectives of the study, research questions, scope of the …READ MORE …

IMPORTANCE OF POLITICAL CARTOONS ON NEWSPAPER READERS

Abstract This study examines the importance of political cartoons on newspaper readers. Political cartoons for any newspaper are indispensible. It is a visual medium that engages the audience, helps them understand and interpret the political, social and economic scene in the country and the world. The political cartoons lately have gained much importance and have a raised standing in a newspaper. Political cartooning is essential for a newspaper to put out a point of view, which may differ from one of its own .Cartoons that can help them understand the mood of the country benefit people. Quantitative research design was …READ MORE …

INFLUENCE OF PORNOGRAPHY FILMS ON NIGERIAN YOUTHS

ABSTRACT This study examined the influence of pornographic films on Nigerian youth, with particular emphasis on the youths in Lagos State University. The study ascertained how pornographic materials have adversely affected the moral behaviour of youths. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings showed that pornographic films on youths have to be stopped to avoid harm in the society at large. This is because film has a dramatic effect on viewers. The students spend a greater part of their time watching pornographic films instead of concentrating on …READ MORE …

INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRANDING AND SALES

Abstract  This research examined the influence of integrated marketing communication on brand building and sales with a focus on the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure to certain models or message to a particular audience which was applied to this study. It was also observed that the audiences of Airtel were able to imitate or act in accordance to the message in which they are exposed to Airtel. The survey method was used in this study. Three hundred and ninety-nine questionnaires were also administered to …READ MORE …

IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCASTING MEDIA

Abstract This research work was designed for finding out the importance of indigenous language in broadcast media. This project, therefore, clamoured for the development of indigenous language in the electronic media. Moreover, this project has been able to explain how indigenous language is of immense benefit to broadcast media. The researcher has also succeeded in analyzing critically the concept of indigenous language, indigenous communication, types of indigenous communication, history of indigenous communication, theories and mode of indigenous communication and much more. Through all these subject matters, it is hoped that improvement would meet indigenous language in Broadcast media. The quantitative …READ MORE …

RELEVANCE OF PUBLIC RELATIONS IN HEALTH INSTITUTIONS (A CASE STUDY OF EKITI STATE TEACHING HOSPITAL, ADO-EKITI).

CHAPTER ONE 1.0       INTRODUCTION 1.1       Background to the Study             Whether an organization is profit oriented, non-profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious organization to grow, survive and maintain its reputation at all time there is need to involve public relations practice in its strategy to achieve its goals.                 The PR department or unit deals with the management of both internal and external publics of Ekiti State Hospital. The PR department is responsible for the promotion and implementations of the hospital’s marketing and communication programmes …READ MORE …

IMPACT OF FACEBOOK, TWITTER AND YOUTUBE AS AN EMERGING MEDIA OF POLITICAL COMMUNICATION IN NIGERIA

Abstract The media may not tell us what to think but it may tell us what to think about, this is the cardinal assumption on which the Agenda Setting Theory of the media revolved and it is on this that the research is anchored because one of the core ingredients of election is to mobilize many supporters because election is a game of majority and whoever has the majority carry the ballot. However, getting the majority requires lots of efforts and one of such efforts is to involve the mass media. It is on this notion that this research examined …READ MORE …

AWARENESS AND PERCEPTION OF HOMOSEXUALITY AND ITS EFFECT ON SOCIAL VALUES AMONG YOUTH

ABSTRACT With civilization and urbanization on the increase in Nigeria today and also freedom from parents enjoyed by youths and students in various institutions of higher learning in Nigeria, different kinds of sexual orientation has developed which homosexual is one of them. Homosexuality being the romantic or sexual intercourse or behaviour between members of the same sex, has attracted much interest and attention as a social problems that needs to be investigated and solved. However, there have been different kinds of attitude towards the act and those involve in it. In Nigeria, it is strongly frowned at, because it is …READ MORE …

COMPARATIVE STUDY OF AUDIENCE PERCEPTION OF NTA AND BRTV AMONG STUDENTS

Abstract Video and audio quality, contents and ownership structured of the media organisation have been some determinant factors on media preference of the people, this is evident in the submission of the previous literature examined including this research on the comparative study of audience perception of NTA and BRTV Maiduguri: A Study Final year Students of Unimaid Students. The study is anchored on Perception Theory, Uses and Gratification Theory and Source Credibility Theory to give depth to the research. The research also used survey research method coupled with 200 copies of questionnaires that were administered to respondents in UNIMAID among …READ MORE …

ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

Abstract The research examined the role of public relations in building a corporate image in an organisation with a case study of Dangote Group of Company, Lagos. The research design used in this study was quantitative with cross-sectional survey research method in which questionnaire was used as a data collection method. The research drew its respondents from the sampling frame using probability sampling technique in which Corporate Affairs department, Human Resources department, Marketing/transport department and management team were selected using stratified sampling technique and in each stratum, ,20 respondents were drawn making one hundred (100) respondents drawn in all. Findings …READ MORE …

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS

Abstract It is obvious that the last half of the twenty-first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. This study examined the impact of radio advertising on the voting behaviour of the ruralites during elections. Survey research methodology was adopted coupled with the distribution of questionnaires to respondents.  The results of the study clearly indicated that radio political advertising has a great influence on the voters’ voting behaviour by setting political agenda …READ MORE …

ROLE OF COMMUNITY NEWSPAPERS IN POLITICAL AWARENESS IN BORIPE LOCAL GOVERNMENT, OSUN STATE

Abstract Basically the study focuses attention on the Role of Community Newspaper in Political Awareness with a case study of Boripe Local Government. Newspaper has over the years performs a very crucial role in the socio- political and economic development of Nigeria since the first community newspaper of Iwe Iroyin Fun Awon Egba. Newspaper often referred to as the fourth estate of realm because of the power they wield and the oversight functions. The researcher used survey research method alongside questionnaires to elicit responses from selected 125 respondents from five communities of Iree, Ada, Iragbiji, Aagba and Ororuwo. However, responses …READ MORE …

IMPACT OF RADIO BROADCASTING ON RURAL DEVELOPMENT

Abstract The research is set out to examine the impact of radio broadcasting on rural development with a particular focus on Anaye Community in Ilesha. All over the world, radio is known to be a very powerful tool for development. In Nigeria today, we have so many radio stations but most of our rural communities are still under developed. This research therefore, aimed at finding out some other roles which the radio is supposed to play in order to facilitate the development of our rural communities. Since the radio is by no means a small instrument for community development, it …READ MORE …

IMPACT OF PUBLIC RELATIONS IN FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS

Abstract This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with a network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasised because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in First Bank PLC Enugu Zonal Headquarters. The survey research method was used in this study as the population was picked amongst …READ MORE …

IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE

ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnaires and documented materials respectively. The population of the study was 227,400, while the sample size was 399. Chi-square test …READ MORE …

IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA

Abstract The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of government controls and influences on Nigerian journalists especially those working with the state media. Government dictates to journalists what they should and should not broadcast. It is believed that most of the government media journalists have been turned to their secretary and public relations while the government has also turned media to her extension of the ministry of information that cannot but support her activities dogmatically. The survey method was adopted with the use of 100 questionnaires …READ MORE …

IMPACT OF ONLINE NEWS ON THE READERSHIP OF HARDCOPY NEWSPAPERS (A study of University of Lagos Students)

Abstract The research examines the impact of online news on the readership of hardcopy newspapers among University of Lagos students. Reading from online news websites, blogs, social media are on the increase among students as technology is becoming more advanced to the extent that students can access newspaper online using their Smartphone, GPRS enable phone, therefore, led to the sales of few copies of newspaper due to the fact that people read news as it breaks not necessarily waiting until another day to read from newspaper. The survey method was adopted coupled with 200 copies of questionnaires that were administered …READ MORE …

IMPACT OF NIGERIA MOVIE INDUSTRIES IN NATIONAL DEVELOPMENT

ABSTRACT This study examined the impact of Nigeria home movie industries on national development: problems and prospects using movie industries and movie viewers in Asaba as a case study. Survey research methodology was adopted while one hundred copies of the questionnaire were administered to the selected respondents within Movie Industries and movie viewers in Asaba metropolis. Findings have established that Nigeria home movie industries are promoting our cultural values, it builds youths talents. Also, poor funding of movie industries, inadequate production equipment, poor scripting, poor story research and the advent of ICT have been described as the major problems facing …READ MORE …

IMPACT OF MOBILE PHONE USAGE ON AGRICULTURAL INFORMATION AMONG OJO FARMERS

Abstracts The study examined the impact of the mobile phone usage on agricultural information among Ojo farmers. A study of Agric information dissemination among Ojo farmer, Ojo Local Government Area. Using a survey of five villages in Ojo town, Ojo local government area of Benue State. This research also finds that the following problems are associated with the use of mobile phones – poor network services, high charges, network congestion, power failure and reduction interconnectivity. The study is anchored on the diffusion of innovation theory which excludes that mobile phone have generally improved farmers in the farming system. It recommends …READ MORE …