INFLUENCE OF HYPO TELEVISION ADVERTISING ON STUDENTS’ CHOICE OF BLEACH

 Abstract

The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on television consciously or unconsciously because it mirrors reality. Survey research method was adopted in which 120 copies of questionnaires were administered and 90 were retrieved. Simple random sampling technique was adopted to select the respondents. Frequency and percentage method of data analysis was used in analysing data collected. Findings show that 66.7% of the respondents established that hypo television advertisement partially influences their buying habit on bleach. Also, 77.7% of the respondents noted that hypo television advert has influenced them towards chosen hypo as their favorite. A least 66.7% of the respondents admitted that hypo performs the same purpose as advertised. It is recommended that HYPO television advert facilitates retention of the product by using appropriate motion pictures, compliment motion with appropriate words and using appropriate illustrations.

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