INFLUENCE OF DIGITIZATION ON BROADCAST MEDIA

Abstract

This research examined the influence of digitalization on broadcasting media using a case study of African Independent Television (AIT). Findings have shown that one of the hallmarks of digitalization of broadcasting media is access to multiple of channels by an audience. It is of note that before the advent of digitalization majority of the people can only access between 1-2 channels but now with the help of DSTV, StarTime, GOTV and others more than 70 channels both local and foreign channel can be accessed even in the remote locations through either a dish or indoor decoder. Similarly, subscription fee, epileptic power supply and other factors have been attributed to some of the challenges facing digitalization among the people. However, the questions now is when will Nigerian broadcasting media move total from analogue to digital transmission. The survey research method was used while some questionnaires were administered to the respondent’s TV audience and AIT.   

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Related: digitalization, digitization,  broadcasting media, digital broadcast, advantages of digital broadcasting, benefits of digitization in Nigeria, challenges of digital broadcasting in Nigeria, digitization of broadcasting in Nigeria, digitization of broadcast media, state two benefit of digitization, challenges of broadcasting in Nigeria, digitization of tv in nigeria

 

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