Impact of TV Advertisement on Children Buying Behaviour

Abstract

The research examined the effect of television commercials (adverts) on children with a particular focus on Kunike Nursery and Primary School Osogbo, Osun state as a case study. Television being an audiovisual medium that mirrors reality is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch in television according to Geoge Gerbner.  Also children are influenced by the advertiser’s promise that the product or service will benefit them. Survey research method was adopted with 100 children as sample size that are between the age of 5-15. The results revealed that advertisements played a vital role in introducing a new product in the family list and making better choice during shopping. Similarly, the larger percentage of children watched Nestle advert with Milo, Magi and Golden Morn are the common products that are frequently watched on television stations. The data were analyzed using table, frequency and percentage method. The major factors that influence children in watching advert on television are graphic/image or illustration. It is recommended that advert should be structured in such a way that will not deceive children and it should perform the same functions as advertised to children while APCON should be mindful of the need to protect the public from deceitful and moral advertisements i.e advertisers should have respect for the minors by telling the truth in their message to avoid cheating under age. 

GET FULL MATERIAL ON THIS TOPIC NOW @ ₦4000

Payment Options

  1. Direct Bank Deposit
  2. ATM
  3. Mobile Transfer
  4. Online  
  5. Any other internet banking that works.

After Payment do any of the following:

  • Text the topic, your email address, teller number and depositor’s name
  • Text the transfer details
  • Snap the teller or transfer details
  • Your material gets to you within 5-30 minutes

What to Expect as Contents

  • Chapter 1-5
  • Abstract
  • References (APA style)
  • Questionnaire or content categories/coding book

Price: ₦ Call/Whatsapp:

07030117678 or 08033061386

Bank Details and Contacts

NAME 1:

Olayinka Saheed Olaitan (Savings)

UBA: 2046393540

FIRST BANK: 3048448788

NAME 2:

Abolarin Dolapo S.

GTB: 0122726298 (Savings)

EMAILS

researchcage@gmail.com

info@researchcage.com

olayinkasaheed4@gmail.com

RELATED: Effects of TV Adverts on Children, TV Advertisement, Advertising and Children, Advertising and children, Effects of TV Adverts on Children

Share Now
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Leave a Reply