INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS IN LAGOS CITY

Abstract

The research explored the influence of billboard advertisement in buying products and services among pedestrians in Lagos city. The basic concern of the research was to find out whether billboard advertisement influence buying habit of consumers and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion picture, sound among others. Survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected using accidental sampling technique. Data collected were analyzed and interpreted using table, frequency and percentage method. It was recommended that billboard should be erected in a strategic place with adequate monitoring to avoid been pulled down by the wind while reasonable font and graphics should be moderately used.  

 GET THIS MATERIAL NOW @ ₦ 5000

Other Payment Options

  1. Direct Bank Deposit
  2. ATM
  3. Mobile Transfer
  4. Any other internet banking that works.

Bank Details and Contacts

NAME 1:

Olayinka Saheed Olaitan (Savings)

UBA: 2046393540

FIRST BANK: 3048448788

NAME 2:

Abolarin Dolapo S.

GTB: 0122726298 (Savings)

Price: ₦ Call/Whatsapp:

07030117678 or 08033061386

EMAILS

researchcage@gmail.com

info@researchcage.com

olayinkasaheed4@gmil.com

dolapo237@gmail.com

After Payment do any of the following:

– Text the topic, your email address, teller number and depositor’s name

– Text the transfer details

– Snap the teller or transfer details

– Your material gets to you within 5-30 minutes

What to Expect in Terms of Contents Project

Chapter 1-5

Abstract

References (APA style)

Questionnaire

 

Related: billboard advertising, transit advertisement, outdoor, influence of billboard advertisement, promoting products and services, lux soap, pedestrians, buying, products and services

 

Share Now
  •  
  •  
  •  
  •  
  •  
  •  
  •  

Leave a Reply