CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER MILITARY REGIME: An Appraisal of Ibrahim Babangida Regime (1985 –1993)

Abstract The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are always there to serve the objectives of the powers that be and to browbeat the press. In the past military dictatorships, many journalists and reporters suffered all sorts of …READ MORE …

COMPARATIVE ANALYSIS OF PERFORMANCE OF GOVERNMENT AND PRIVATELY OWNED BROADCASTING MEDIA ORGANIZATION

Abstract The research comparatively analyzes the performance of government-owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection was the questionnaire. The sample size was drawn using the stratified sampling technique. Two hypothesis tested were accepted leading to the conclusion that the emergence of private broadcasting media in Nigeria improves broadcasting generally and that the entrance of private broadcasting is a challenge to government-owned broadcast media in Nigeria to a great extent. The researcher recommends …READ MORE …

IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PERFORMANCE

Abstract Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify …READ MORE …

ROLE OF EFFECTIVE COMMUNICATION IN IMPROVING ORGANIZATIONAL PERFORMANCE

Abstract Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify …READ MORE …

COMMUNICATION AS TOOL IN ENHANCING ORGANIZATIONAL PERFORMANCE

Abstract Effective communication is one of the pillars that sustain an organization, so it cannot be underestimated and any attempt to toy with this; breeds conflicts, poor performance and could degenerate into strike actions thereby affect the revenue of the organization while it could prone an organization to fall fit of competitors as they could take advantage of that. It is on this notion that the research examined communication as a tool for enhancing organizational performance so as to make the observation more empirical. Grunig and Hunt Models of Public Relations and Shannon and Weaver Model were used to justify …READ MORE …

BROADCAST MEDIA AND SUSTAINABLE DEMOCRACY IN NIGERIA

Abstract The study examined broadcasting media and sustainable democracy in Nigeria in order to establish the significance  of broadcast media in electioneering, governance and sustainable of democracy in Nigeria and beyond.  It is observed that access to government information is more visible under democratic administration than during military which prohibit press from accessing government information and as a result of this; press is able to exercise its constitutional role as stated in chapter 2 sections 22 of the 1999 constitution. The researcher adopted survey method and NTA, Jos was selected as a case study while simple random sampling technique was …READ MORE …

TELEVISION BROADCASTING AND THE DEMOCRATIZATION PROCESS IN NIGERIA

Abstract The paper study television broadcasting and the democratization process in Nigeria with the view to know the contributions of television in electioneering, governance and sustenance of democracy.  It is observed that access to government information is more visible under democratic administration than during military which prohibit press from accessing government information and as a result of this; press is able to exercise its constitutional role as stated in chapter 2 sections 22 of the 1999 constitution. The researcher adopted survey method and NTA, Jos was selected as a case study while simple random sampling technique was also adopted in …READ MORE …

CHALLENGES OF TELEVISION BROADCASTING IN A DEMOCRATIC DISPENSATION

Abstract The research project was set out to examine the challenges of television broadcasting in a democratic dispensation with a case study of NTA, Jos. It is observed that access to government information is more visible under democratic administration than during military which prohibits the press from accessing government information and as a result of this; the press is able to exercise its constitutional role as stated in chapter 2 sections 22 of the 1999 constitution. The researcher adopted a survey method and NTA, Jos was selected as a case study while a simple random sampling technique was also adopted …READ MORE …

CHALLENGES AND PROSPECTS OF MEDIA PRACTICES UNDER DEMOCRATIC SYSTEM

Abstract The normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which it operates. In short, the political structure of a country determines the form and colouration of the press. The research, however, aims at examining the challenges and prospects of media practices under the democratic system (A case study of Jonathan and Sambo Administration). It is very obvious that mass media, especially during a democratic administration, enjoy more freedom than during the military era. The freedom …READ MORE …

BROADCASTING MEDIA AS MEANS OF DISSEMINATING AGRICULTURAL INFORMATION

Abstract The research apprises broadcast media as a means of disseminating agricultural information to farmers in Obokun Local Government Area of Osun State.  In a country like Nigeria, Malaysia and India, where literacy level is low, the choice of communication media is of vital importance. In this regard, television and radio are significant, as they transfer modern agricultural technology to literate and illiterate farmers alike even in interior areas, within a short time to enlighten farmers on the use of various technologies to boost agricultural development. In this paper, an attempt is made to deal about the importance of radio …READ MORE …

BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT

Abstract There is a common saying with regards to mass media control in Nigeria and elsewhere, which has become a cliché, that “He who pays the piper dictates the tune”.  This means that the owners of a mass media channel control what the media broadcasts and how it broadcasts it. This research aims at examining the extent to which broadcast media are used as propaganda machinery by state government using Lagos State Television, Lagos as a case. Survey research method was adopted in this research coupled with a questionnaire as a research instrument. A total of 150 questionnaires were printed …READ MORE …

INFLUENCE OF REALITY TV SHOW ON BRAND IMAGE: A study of MTN Project Fame

Abstract The research examined the influence of reality TV show on brand image using MTN Project Fame as a case study. MTN Project Fame is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and sporting events such as: “MTN Project Fame”, “Who wants to be a Millionaire” among other as give back strategies to improve corporate image. Quantitative research design was used while the data collection instrument was questionnaire. Since cross-sectional survey method was employed to elicit data from the students of University of …READ MORE …

BRANDING AS A TOOL FOR INCREASING SALES VOLUME OF AN ORGANIZATION

ABSTRACT The paper examined branding as a tool for increasing sales volume of a business organization with a study of Cadbury Nigeria Plc, Lagos state. Brand could either be a name, sign, symbol or design that differentiate a product, service or company from competitors for the customers to make purchase based on experience , no wonder it is said to enhance sales volume of an organization. Thus, the research was anchored on Individual Difference Theory. Also, the study used survey research method while the data collection instrument was questionnaire. Also, the researcher used 100 respondents drawn using purposive sampling method. That …READ MORE …

BROADCASTING MEDIA AS A TOOL FOR SOCIAL CHANGE AMONG RESIDENTS OF AJEROMI

Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement.  Mass media particularly radio and television have been a major agent of socialization and tools for social changes especially now that people depend on the message from mass media.  The research, therefore, aims at examining broadcasting media as a tool for social change among residents of Ajeromi Ifelodun local government area of Lagos state. At least many of the people in Ajeromi Ifelodun Local Government have access to …READ MORE …

AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION COVERAGE OF POLITICAL NEWS IN LAGOS STATE

Abstract The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda-Setting Theory, Democratic Participant and Social Responsibility Theories. Cross-sectional survey research was adopted while the data collection instrument is a questionnaire. Descriptive Statistical was used to analysed the data collected (frequency percentage and tables. A total of 400 copies of the questionnaire were distributed. The number of the retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach …READ MORE …

AUDIENCE PERCEPTION OF RIVERS STATE RADIO LOCAL NEWS PROGRAMME AS A TOOL FOR RURAL DEVELOPMENT

Abstract The primary aim of the research was to examine audience perception of Rivers State radio local news programme on Gokana local government. People as a communication being always anxious to get date news on local, state, national and international.  In fact, the news is the reason why many buy radio or listen to radio activities just because everyone wants to be informed, educated and enlightened which can easily be achieved via news programme. Survey research method was adopted and 400 copies of questionnaires were printed and distributed to 400 respondents selected through Taro Yemane sampling method formula and 374 …READ MORE …

INFLUENCE OF REALITY TELEVISION SHOWS ON BROADCASTING STATIONS IN NIGERIA

Abstract Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is though reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real life encounters. The research thus assesses reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with questionnaire to elicit responses from the respondents that were purposively selected from …READ MORE …

ATTITUDE OF NIGERIANS STUDENTS TOWARDS REALITY TV SHOWS

Abstract Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is though reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real life encounters. The research thus assesses reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with questionnaire to elicit responses from the respondents that were purposively selected from …READ MORE …

APPRAISAL OF REALITY TV SHOW ON BROADCAST MEDIA AUDIENCE

 Abstract Television is one of the powerful agents of socialization where people cultivate some habits because it mirrors reality. One of the ways television stations achieve this is through reality television show. This kind of show has influenced people especially the adolescents on their day to day activities including their decisions and attitudes towards dealing with real-life encounters. The research thus appraises reality TV show on broadcasting station audience while the paper is anchored on cultivation theory and uses and gratifications theory. Survey research is used with a questionnaire to elicit responses from the respondents that were purposively selected from …READ MORE …

ATTITUDE AND PERCEPTION OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER

ABSTRACT On the yearly basis universities, polytechnics, media colleges and institutes are graduating students hopefully to work in form of the media but the reverse appears to the case among the students particularly female ones who prefer other careers. This opinion require the empirical studies to establish its real position; it is on this notion that this paper examines the attitude and perception of female mass communication students of Kwara State University, Malete towards chosen journalism or its related arms like public relations as a career. The research was anchored on individual difference and perception theory. Survey research method was …READ MORE …

HAZARDS AND PROSPECTS OF JOURNALISTS IN NIGERIA

ABSTRACT Media hazards is one of the major issues in journalism but attracted less attention in the last few decades especially now that democracy is waxing stronger in Nigeria making it appears as if there were no hazard any more. The focus of this research is to examine media hazards on the performance of journalists in Nigeria. Media practitioners and media owners face different challenges at one time or the other in the cause of carrying out their official duties and few of such as killing, kidnapping, threaten, accident, embarrassment, humiliation among others. Survey research method was used, of which …READ MORE …

INFLUENCE OF SOCIAL MEDIA ON THE WRITING AND READING ABILITY OF BOWEN UNIVERSITY UNDERGRADUATES

Abstract Social media particularly Facebook and Twitter usage contribute to students positively and negatively depend on the users and the purpose for it use, it is on this thrust that the research examined the influence of social media on the writing and reading ability of Bowen University undergraduates. The research is anchored on Technology Determinism Theory which was explained and related carefully to this result with the aim of given depth to the research. The research also used survey research design coupled with 170 copies of questionnaires that were administered to respondents in Bowen University, Iwo Osun State who were …READ MORE …

INFLUENCE OF VIOLENT FILMS ON ADOLESCENT SOCIAL BEHAVIOUR

Abstract The studey is set out to examine the influence of violent films on adolescent social behaviour. Gerbner once said that heavy Tv viewers will cultivate the perception of reality portrayed by the television i.e Heavy viewing of violence movies among children and adolescent tend to arouse violence behaviour or attitude in children. Other theories used include but not limited to the cultivation theory, learning theory, aggressive cue theory, catharsis theory and behaviour theory was used to substantiate the conceptual and empirical studies. Survey research method was adopted in which 200 respondents majorly children in primary 3 – 6 were …READ MORE …