IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MASS MEDIA PERFORMANCE

Abstract

The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly in TV Continental (TVC) in consonance with Technological Determinism  and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method with questionnaire used to elicit data from the 150 respondents selected from TVC through simple random sampling technique while the data collected was analyzed using frequency and percentage method.  Findings showed that news gathering and dissemination, photo editing, video editing, commercial jingles, cartoons and animations are some of the areas in which the ICTs have been felt in TVC and journalism generally. Also, the findings showed that modern communication technologies have made journalism practice more lively and interactive and more effective. It is recommended that media practitioners should not see Information and Communication Technology as evil but rather as a blessing to journalism while journalists and other staffs be train and retrain to meet up with the emerging technology and platforms.

GET COMPLETE MATERIAL

We have the complete material with low % of plagiarism, we also give you support till you are done.

call/whatsapp me on 07030117678

 

 

 

 

Related: ICTs enhance the performance of the mass media, assessment of information and communication technology, ict in print media, ict in journalism, uses of ict in journalism, uses of social media in mass media, new media in radio, television and print, mass media and ict in development communication, Mass Media and ICTs associated, ict in media performance, ict in news gathering, use of ict in news reporting, New Media, Technologies, information and communication technology in journalism, icts in media, social in the practice of journalism, journalism and information technology, computer in mass media, computer technology and media practice in Nigeria, news gathering and delivery in computer age, Computer technology, internet and journalism, online journalism, digital journalism, social media (facebook, twitter, instagram, youtube) search engines (google, yahoo,bing) etc webcasting (podcasting, video streaming, narrowcasting, wedcasting), online news and blogging etc others are electronic news gathering and lots of software and hardware research paper in journalism, thesis paper in journalism, mass communication thesis, advertising thesis, television messages

 

 

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.