THE ROLE OF COMMUNITY RELATIONS ON THE CORPORATE IMAGE OF SPDC.

Abstract

The research examined the role of community relations on the corporate image of SPDC. It is observed that one of the most effective ways of ensuring good relationship with the host community in which any corporate organization situates is through community relations and for business organization to strongly remain afloat they should understand that a well articulated policy on community relations is mutually beneficial to a great necessity for a peaceful coexistence between the host community and the organization. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Findings have shown that the level of environmental degradation that the host community is subjected to, can not be equated with their performance in community relations programmes, their community relations projects have to be commensurate with the gains they make in their oil exploration. It is recommended that Gas flaring and oil spillage are the ways through which the environment can be polluted. SPDC should put in place infrastructures to curb the frequent gas and other emission to reduce or completely eradicate health hazard posed by this environmental pollution.

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Related: community relations, corporate image, Host Communities, Shell Petroleum Development Company, Corporate Social Responsibility, corporate image and identity, Communication and Corporate Social Responsibility, Shell in Nigeria: Oil, Gas, Development, SPDC’s community

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