IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK AMONG STUDENTS OF UNIVERSITY OF UYO

Abstract The research examines the impact of television advertising on the popularity of MTN network among University of Uyo students. Without a doubt, television has remained a powerful medium and …READ MORE …

INFLUENCE OF GATEKEEPING IN NEWSPAPER PRODUCTION IN NIGERIA: A STUDY OF THE PUNCH NEWSPAPER

Abstract The cost of not proofreading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editors, publisher, jail term or fine. The research thus examines …READ MORE …

IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MASS MEDIA PERFORMANCE

Abstract The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly …READ MORE …

IMPACT OF PROOFREADING AND EDITING IN PRINT MEDIA

Abstract The cost of not proofreading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editor, publisher, jail term or fine. The research, therefore, examined …READ MORE …

ROLE OF PUBLIC RELATIONS IN NON-COMMERCIAL ORGANISATION

Abstract The study examined the role of Public Relations in Non-Commercial Organisation with a particular reference to the Nigeria Red Cross. Public relations has remained a powerful tool in building …READ MORE …

IMPACT OF COLOUR SEPARATION ON MAGAZINE READERS: A STUDY OF TELL MAGAZINE

 Abstract The use of colour separation in magazine and newspaper production draw the attention of the readers to some important stories apart from adding aesthetic quality to the magazine and …READ MORE …

IMPACT OF BROADCAST MEDIA ON ECONOMY AND SOCIAL LIVES OF RURAL WOMEN

Abstract Mass media particularly radio is able to update the rural women and the entire local farmers on how they can plant some crop in a new dimension to boost …READ MORE …

Role of Cartoon in Messages Dissemination in Newspapers

Abstract Ever since the first appearance of a cartoon in a newspaper, it has remained one of the most integral parts of the newspaper. It plays the different role depending …READ MORE …

ADULTS ATTITUDE IN NASARAWA STATE TOWARDS MASS MEDIA MESSAGES

Abstract The research examined adult attitude towards mass media messages in Nasarawa state. The objective of the study was to know some of the factors that influence adults to attitude towards …READ MORE …

INFLUENCE OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA

Abstract Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government-owned media …READ MORE …

ROLE OF RADIO IN PRESERVING AND MAINTAINING GBAGIR CULTURE

Abstract This research work focused on the evaluation of the role of radio in preserving and maintaining Gbagir culture focus on Nasarawa Broadcasting Service. It is shown that the role …READ MORE …

INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE PERFORMANCE OF OSUN STATE BROADCASTING CORPORATION

Abstract The purpose of this study was to find out the influence of information and communication technology on the performance of Osun State Broadcasting Corporation. In the course of this …READ MORE …

ROLE OF MASS MEDIA IN ERADICATING MATERNAL DEATH AMONG WOMEN

Abstract  This research was set up to examine the role of mass media in eradicating maternal death particularly among women in Ilesha West local government. Maternal death or maternal mortality …READ MORE …

ADVERTISING STRATEGIES AND TACTICS IN PROMOTING ARIAL DETERGENT IN DELTA STATE

Abstract The major thrust of this work is to raise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five …READ MORE …

APPRAISAL OF COPYRIGHT LAW AWARENESS AMONG STUDENTS ON THE INTERNET MATERIALS

Abstract The Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to …READ MORE …

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES IN ELECTION

Abstract The study is geared towards finding out the role of mass media in electoral process and coverage of political parties activities in 2015 elections with reference to four media …READ MORE …

ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

Abstract This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without a doubt, indigenous communication otherwise known …READ MORE …

ROLE OF FEMALE JOURNALISTS IN BROADCASTING MEDIA IN NIGERIA

Abstract The research examined the role of female journalists in broadcasting media in Nigeria (A case study of BCOS and NTA Ibadan). Findings have shown that women journalists have contributed …READ MORE …

ROLE OF BROADCAST MEDIA IN SENSITIZING PEOPLE IN OSOGBO TOWARDS ENVIRONMENTAL SANITATION

Abstract The research assessing the role of broadcast media in sensitizing people of Osogbo towards environmental sanitation. The physical environment is very important to the survival of the entire universe, …READ MORE …

PERCEPTION OF LAGOSIANS ON MEDIA COVERAGE OF BOKO-HARAM INSURGENCY IN NIGERIA

Abstract This study evaluates the perception and thinking of people living in Lagos and cities on media coverage of Boko-haram insurgency that has since been a threat to national security …READ MORE …

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

Abstract The study examines mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social …READ MORE …

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA

Abstract The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that …READ MORE …

INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE OF INDOMIE NOODLES

Abstract The significance of product packaging in the sale and durability of products cannot be overemphasized in this competitive market, It is against this background that the research examined the influence …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

ABSTRACT The study was carried out to find out the influence of indigenous language on advertising campaign using MTN and GLO telecommunication firms as a case study. In carrying out …READ MORE …

INFLUENCE OF GRAPHICAL CARTOONS IN NEWSPAPER PUBLICATION (A case study of The Punch Newspaper, Lagos)

Abstract The basic goal of the research is to examine the influence of graphical cartoons in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed …READ MORE …

ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS AMONG UNILAG STUDENTS

Abstract The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that …READ MORE …