INFLUENCE OF PHOTOGRAPHS ON NEWSPAPER READERS

Abstract A photograph is said to communication more than one thousand words and therefore, it plays a crucial role in drawing the attention of readers to the most prominent news and issues especially when used in the newspaper. The primary objective of the research was to examine the influence of photographs on newspaper readers. Survey research method was used alongside the use of a questionnaire to elicit responses from some readers in Onisha International Market, Anambra state who were purposively selected. Also, the data collected were analyzed using descriptive statistics (frequency percentage and tables). From the findings, 98.6% submitted that …READ MORE …

IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK AMONG STUDENTS OF UNIVERSITY OF UYO

Abstract The research examines the impact of television advertising on the popularity of MTN network among University of Uyo students. Without a doubt, television has remained a powerful medium and source of persuasive information to a wider audience. Television as an audio-visual medium enables products; brand and services like MTN to be displayed in its real quality in term of its brand colour and logo in which viewers also see it themselves. Television agrees more with the assertion that “see is believing” unlike radio which is a blind medium. The study aims at ascertaining whether television advertisement has enhanced the …READ MORE …

INFLUENCE OF GATEKEEPING IN NEWSPAPER PRODUCTION IN NIGERIA: A STUDY OF THE PUNCH NEWSPAPER

Abstract The cost of not proofreading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editors, publisher, jail term or fine. The research thus examines the influence of gatekeeping in newspaper production in Nigeria with focus on the Punch newspaper. The study was anchored on gatekeeping theory and libertarian media theory. Cross sectional survey research method was adopted while simple random sampling was used to select 100 respondents within Nigerian Tribune newspaper. Also, the data collection instrument is questionnaire which was administered face to face while the data collected was analyzed using descriptive statistics (frequency …READ MORE …

IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON MASS MEDIA PERFORMANCE

Abstract The paper examines the contributions of the emerging technology and platforms such as the internet, teleprompter, GSM, Social media, streaming among other on the media production and distribution particularly in TV Continental (TVC) in consonance with Technological Determinism  and Diffusion of Innovation Theories. Survey research method was adopted as a quantitative research method with questionnaire used to elicit data from the 150 respondents selected from TVC through simple random sampling technique while the data collected was analyzed using frequency and percentage method.  Findings showed that news gathering and dissemination, photo editing, video editing, commercial jingles, cartoons and animations are …READ MORE …

IMPACT OF PROOFREADING AND EDITING IN PRINT MEDIA

Abstract The cost of not proofreading or proper gatekeeping ranges from the death of the print outfit, life of journalists, editor, publisher, jail term or fine. The research, therefore, examined the impact of proofreading and editing in print media with a study of Nigerian Tribune. The paper is anchored on gatekeeping theory and libertarian media theory. Cross-sectional survey research method was adopted while simple random sampling was used to select 100 respondents within the Nigerian Tribune newspaper. Also, the data collection instrument is a questionnaire which was administered face to face while the data collected was analyzed using descriptive statistics …READ MORE …

ROLE OF PUBLIC RELATIONS IN NON-COMMERCIAL ORGANISATION

Abstract The study examined the role of Public Relations in Non-Commercial Organisation with a particular reference to the Nigeria Red Cross. Public relations has remained a powerful tool in building and maintaining mutual understanding between an organization, firm, institution or corporate bodies and its various publics. It also helps in building good image and satisfies the needed information of its publics on behalf of orgnaisation. Companies and individuals are engaging the service of public relations to help build, maintain and sustain its communication and reputation at all time. However, survey research method was adopted with the use of 100 copies …READ MORE …

BASTARDIZATION OF INDIGENOUS LANGUAGE IN THE MEDIA: AN APPRAISAL OF OSBC YORUBA NEWS BULLETIN

Abstract Bastardization has been described as one of the issue affecting Yoruba news Desk of Osun State Broadcasting Corporation (OSBC). However, some of the factors attached to this development has been attributed to lack of qualified Yoruba language reporters and translators, also in so many occasions Yoruba Desk has to wait for English Desk to complete their news and voicing of commentary before the script will be given to the Yoruba Desk to translate, time constraint may result to error in the cause of translation and so on. Similarly, lack of enough and qualified staff may cause it, for instance …READ MORE …

IMPACT OF COLOUR SEPARATION ON MAGAZINE READERS: A STUDY OF TELL MAGAZINE

 Abstract The use of colour separation in magazine and newspaper production draw the attention of the readers to some important stories apart from adding aesthetic quality to the magazine and newspaper pages,  it also, helps to set mood and brands. The paper therefore examines the impact of colour separation on magazine readers with a study of Tell magazine readers in Lagos.  The research is justified by the Activation Theory of Information Exposure which stated that an individual will seek to satisfy their need for stimulation and information when attending to a message, before they seek to fulfill their need for …READ MORE …

IMPACT OF BROADCAST MEDIA ON ECONOMY AND SOCIAL LIVES OF RURAL WOMEN

Abstract Mass media particularly radio is able to update the rural women and the entire local farmers on how they can plant some crop in a new dimension to boost their harvest, inform them of the weather, uses of the pesticide, informed them of flood situation, and environmental changes in their area. It is on this notion that the paper examined the impact of broadcast media on the economy and social lives of rural women using Obokun local government area of Osun State as a case study. However, the research adopted survey method in caring out this research with 120 …READ MORE …

Role of Cartoon in Message Dissemination in Newspapers

Abstract Ever since the first appearance of a cartoon in a newspaper, it has remained one of the most integral parts of the newspaper. It plays the different role depending on the type of cartoon and caption used.  To many, cartoons are an entertainment and funny graphics, whereas the power and freedom enjoy by the cartoon which news, articles, and editorial writers lack makes it possible for cartoonists to use a cartoon to tell what reporters and feature writers are afraid of writing. The paper buttresses its calm with the use of agenda setting theory. The researcher uses survey method …READ MORE …

ADULTS ATTITUDE IN NASARAWA STATE TOWARDS MASS MEDIA MESSAGES

Abstract The research examined adult attitude towards mass media messages in Nasarawa state. The objective of the study was to know some of the factors that influence adults to attitude towards Mass media messages with the view to make corrections. Mass especially radio has brought a lot of development to the development of people both in the cities and rural communities especially on the practice of agriculture, political awareness, socialization, civic right and civic responsibilities to mention but few. Through various programmes and news presentation such as “Let’s Go Farming” “Nasarawa Decides” “Platform” “Round-Table” “Let Discuss” “Nation’s Pride”. This research was …READ MORE …

INFLUENCE OF COMMERCIAL NEWS ON JOURNALISM PROFESSION IN NIGERIA

Abstract Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government-owned media houses. With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the news to make money. Therefore, the paper examined the influence of commercial news on the journalism profession in Nigeria with a focus on NTA Ile-Ife and Orisun F.M Ile-Ife. The research method used is surveyed while questionnaire was used in eliciting data from the selected respondents …READ MORE …

ROLE OF MASS MEDIA IN CREATING AWARENESS ON HIV/AIDS AMONG YOUTH

Abstract The research examined role of mass media in creating awareness on HIV/AIDS among youth. Findings have shown that mass media have the power to influence the feelings and attitude of people while it also help in solving social problems and challenges through educative, enlightenment and informative programmes and news coverage One can deduced from the findings that mass media play a crucial role in creating awareness on issue of public concern which awareness on HIV/AIDS is one. It is of note that ever since the report of HIV/AIDS broke out, mass media have continue to educate public about its …READ MORE …

ROLE OF RADIO IN PRESERVING AND MAINTAINING GBAGIR CULTURE

Abstract This research work focused on the evaluation of the role of radio in preserving and maintaining Gbagir culture focus on Nasarawa Broadcasting Service. It is shown that the role of mass media especially in promoting and propagating cultural values in our society cannot be overemphasized. The researcher adopted a survey research method coupled with the questionnaire was used to collect data from the selected respondents within NBS. The researcher was able to find out that radio particularly NBS is propagating cultural of Gbagir. Similarly, a majority of the respondents said the impact of radio on Gbagir culture should be …READ MORE …

INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE PERFORMANCE OF OSUN STATE BROADCASTING CORPORATION

Abstract The purpose of this study was to find out the influence of information and communication technology on the performance of Osun State Broadcasting Corporation. In the course of this research work, survey research method with questionnaire was used as a data instrument in obtaining information from staff of the broadcast organization about the impact of ICTs on their performance.  Simple random sampling technique was used to select respondents within OSBC of which out of one hundred and fifty (150) questionnaires distributed, one hundred and forty (140) were returned for analysis. Similarly, the data collected were analysed and interpreted using …READ MORE …

ROLE OF MASS MEDIA IN ERADICATING MATERNAL DEATH AMONG WOMEN

Abstract  This research was set up to examine the role of mass media in eradicating maternal death particularly among women in Ilesha West local government. Maternal death or maternal mortality refers to the death of women during pregnancy, childbirth, and the postpartum period. Uses and Gratification and Agenda Setting Theory were used to explain the contribution of mass media as related to the media effort in eradicating maternal death. Survey research method was used in which questionnaire is adopted as a primary data collection. 100 respondents were accidentally selected from the five major communities in Ilesa West Local Government namely: …READ MORE …

ADVERTISING STRATEGIES AND TACTICS IN PROMOTING ARIAL DETERGENT IN DELTA STATE

Abstract The major thrust of this work is to raise the impact of advertising strategies and tactics in promoting Ariel detergent in Delta State. This work is divided into five chapters, using the survey method coupled with a questionnaire. This work is aimed at solving the problem of how and what strategies and tactics to communicate with the different demography of audiences of the Ariel detergent and the appropriate media to use. Respondents admitted that Ariel detergent influences their decision buying habit. Also, people admitted that Ariel detergent performs as advertised. Television and billboard have remained the most influential media …READ MORE …

APPRAISAL OF COPYRIGHT LAW AWARENESS AMONG STUDENTS ON THE INTERNET MATERIALS

Abstract The Larger percentage of undergraduates pay less attention to copyright law or intellectual property, plagiarism, fair use, paraphrasing and how to deal with them especially as it related to internet publications and materials. The research, therefore, aims at appraising copyright law awareness among students on the internet publication among Kwara State University, Malete with the sole objective to know if Internet publications or materials enjoy copyright law or not and to what extent, because plagiarism is a criminal offense in an academic sphere. However, referencing internet publications and materials with appropriate citations is one of the gimmicks used to …READ MORE …

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES IN ELECTION

Abstract The study is geared towards finding out the role of mass media in electoral process and coverage of political parties activities in 2015 elections with reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper, and Nigerian Tribune Newspaper. Political parties include All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). It is revealed that the role and contribution of media in political awareness, mobilization, education and in the entire political development, especially during an election, cannot be overemphasized. Quantitative research design …READ MORE …

ROLE OF INDIGENOUS COMMUNICATION IN COMMUNITY DEVELOPMENT

Abstract This research focuses on the role of indigenous communication in community development with a case study of Ijaiye Local Government, Lagos State. Without a doubt, indigenous communication otherwise known as traditional communication is one of the oldest means of communication using local tool or media to disperse information such as town criers, drummers, using of signs etc. Although it was a very popular means as at then, advancement in modern technology, especially in this digital age, has made it suffered a high degree of decline. The quantitative research design was used in which cross-sectional survey method was adopted while …READ MORE …

ROLE OF FEMALE JOURNALISTS IN BROADCASTING MEDIA IN NIGERIA

Abstract The research examined the role of female journalists in broadcasting media in Nigeria (A case study of BCOS and NTA Ibadan). Findings have shown that women journalists have contributed to the development of journalism, broadcast media in particular and they are still contributing in so many ways despite the fact that their role as mother, religion, culture, gender disparity and insecurity among others are influencing their performance. Women journalists contribute in so many aspects particularly as anchors of women programmes, family programmes, children programmes, education programmes, fashion and entertainment programmes. Women are also known for their unique contributions in …READ MORE …

ROLE OF BROADCAST MEDIA IN SENSITIZING PEOPLE IN OSOGBO TOWARDS ENVIRONMENTAL SANITATION

Abstract The research assessing the role of broadcast media in sensitizing people of Osogbo towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risks, resulting from poor sanitary conditions and unwholesome toilet habits in our cities and communities. This research is not only aimed at bringing to the fore the need for making environmental sanitation an integral part of our day to day assignment. The research used survey method in achieving the goals of this research. Many of the people living in …READ MORE …

PERCEPTION OF LAGOSIANS ON MEDIA COVERAGE OF BOKO-HARAM INSURGENCY IN NIGERIA

Abstract This study evaluates the perception and thinking of people living in Lagos and cities on media coverage of Boko-haram insurgency that has since been a threat to national security and economy decline. The study became essential because of the atmosphere in which Nigerians in the cities operate especially the fear that Boko-haram has extended its network to Lagos, Kano, Enugu, Plateau and Gombe states. The study used survey method with 120 copies of questionnaires distributed to residents of Lagos who were drawn using a purposive sampling method in which 116 copies were retrieved. Data collected were analyzed and interpreted …READ MORE …

MASS MEDIA AS TOOLS FOR SOCIAL DEVELOPMENT

Abstract The study examines mass media as tools for social development with a focus on Osun State Broadcasting Corporation. Mass media is one of the engines that propel the social development for its continuity and realization through: Informing, entertaining, and persuading. Mass media is a powerful tool for social change in any society. The study is anchored on developmental media theory and cultivation. The research adopted a survey research method in carrying out the work. Simple random sampling method as a probability technique was used in selecting one hundred (100) respondents who answered the questions in the questionnaire out of …READ MORE …

INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS BUYING HABITS OF CIGARETTES IN NIGERIA

Abstract The research examines the influence of television advertising on consumers buying habits of cigarettes in Nigeria with a case study of Commercial Drivers in Onisha). It was established that television been an audio-visual platform has the capacity to influence the behaviour of people. Similarly, people tend to get motivated and persuaded by what they watch on television according to Garbner, G. et. al (1980). Survey research method was used coupled with one hundred (100) respondents while ninety (90) questionnaires were retrieved. The data were analyzed and interpreted using the table, frequency and percentage method. Also, cigarette/tobacco advertisement influences the …READ MORE …

INFLUENCE OF PRODUCT PACKAGING ON CONSUMERS’ PATRONAGE OF INDOMIE NOODLES

Abstract The significance of product packaging in the sale and durability of products cannot be overemphasized in this competitive market, It is against this background that the research examined the influence of product packaging on consumers’ patronage of Iindomie noodles. The research used a survey research method while questionnaire was used as data collection instrument. 100 respondents were selected from the population within Asaba Metropolis using accidental sampling method. The findings showed that respondents retained and remembered Indomie noodles product easily through its product packaging. It is recommended that manufacturers should use relevant colour and typography in a simple but detailed …READ MORE …

INFLUENCE OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

ABSTRACT The study was carried out to find out the influence of indigenous language on advertising campaign using MTN and GLO telecommunication firms as a case study. In carrying out this study, a survey research method coupled with a questionnaire as the measuring instrument was used. From the findings, it is established that language is one of the powerful tools in conveying advert messages to the targeted audience. Also, advertising in indigenous language has a great impact on the targeted public rather than the advert in another language because people tend to understand their native language better and that is …READ MORE …

INFLUENCE OF GRAPHICAL CARTOONS IN NEWSPAPER PUBLICATION

Abstract The basic goal of the research is to examine the influence of graphical cartoons in newspaper publication with a case study of the Punch Newspaper, Lagos. It is observed that since the first appearance of a cartoon in a newspaper, it has remained one of the most integral parts of a newspaper. It plays a different role depending on the type of cartoon and caption used. Cartoon to many is entertainment and funny graphics. One of the major reasons for using the cartoon in a newspaper is to set an agenda on current issue or matter which may neither …READ MORE …

ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS AMONG UNILAG STUDENTS

Abstract The research examines the role of social media in curbing the spread of ebola virus using Facebook users who are students of University of Lagos. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. Social media has in the recent time turn the citizen not only as information consumers but also as information distributors which are now known as “Citizen Journalism”. Survey …READ MORE …