CHALLENGES OF NEWSPAPER CIRCULATION IN NIGERIA

Abstract

Newspaper circulation is gradually on the decline with newspapers organization now sold fewer copies. The problems are not far-fetched as the majority of Nigerian readers are poor in reading and finance thereby finding it difficult to buy a copy of the newspaper at the rate of 150-200 naira daily. They resort to looking for a newspaper stand to read free or pay just a token amount of 20 to 50 naira to read as many newspapers as possible. Another contributing factor is the fact that people can now read news on a daily basis online. The study, therefore, examined the challenges of circulation in newspaper production in Nigeria with a study of Nigerian Tribune Newspaper. The study employed a survey research method to elicit data from the respondents and one hundred and twenty respondents (120) were drawn through non-probability sampling method. Findings show that majority of the respondents attributed high level of illiterates and cost of newspapers as major reasons for poor newspaper circulation while many submitted that the price of newspapers is the reason for poor purchase among readers. It is recommended that the government should increase the salary of workers so that the majority of them can afford to buy at least a copy of a newspaper every day.  Jobs should be provided for the millions of unemployed to improve the standard of living of Nigeria youths.

 

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Related: Newspaper circulation, decline in newspaper circulation,  newspaper sold less copies, Nigerian readers are poor in reading and finance, difficult to buy a copy of newspaper, cost of newspaper at the rate of 150-200 naira daily, newspaper stand, free readers association, challenges of newspaper, Circulation of Newspaper, newspaper readership.

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