IMPACT OF CORELDRAW AND PHOTOSHOP ON NEWSPAPER AND MAGAZINE PAGE PLANNING AND DESIGN USING OVATION MAGAZINE, THE PUNCH NEWSPAPER AND THE GUARDIAN NEWSPAPER.

Abstract The research examined the Impact of CorelDraw and Photoshop on Newspaper and Magazine Page planning and Design using Ovation Magazine, the Punch Newspaper and the Guardian Newspaper. It was revealed that the advent and use of CorelDraw and Photoshop is a plus in page planning, design, colouration, photo editing and cropping to better the production. Survey research method was adopted using simple random sampling technique was also adopted to select respondents. Also, the data analysis and interpretations of findings was done using frequency and, percentage method the research recommends that Photo journalism and Graphic Arts should be taught separately …READ MORE …

AWARENESS AND INFLUENCE OF SUBSCRIBER IDENTITY MODULE (SIM) PORTING AS A MARKETING STRATEGIES IN NIGERIA

Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone users to switch from one mobile network operator to another, in search of better service quality, while retaining their original telephone numbers. The research x-rays the Effect of Subscriber Identity Module (SIM) Porting in Marketing Strategies using MTN SIM Porting as a …READ MORE …

INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER TO PEDESTRIANS IN LAGOS METROPOLIS

 Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion images, color combinations, attracting font faces and unique sliders among others. Cross sectional survey research method was adopted and 200 …READ MORE …

INFLUENCE OF SMARTPHONE USAGE ON THE ACADEMIC PERFORMANCE OF BABCOCK UNIVERSITY STUDENTS

ABSTRACT The research examined the influence of Smartphone usage on the Academic Performance of Babcock University Students, Ogun State Nigeria. Smartphone especially blackberry, window and Android phones have made surfing internet among students more easier and cheaper compared to the days when only assess to the internet was by going to a cyber café and later to the using of personal computer with modem etc, Survey research method was adopted coupled with 120 copies of questionnaires that were administered to 120 respondents of which 110 were retrieved. It was established that smartphone aids research and communication among respondents while so …READ MORE …