NIGERIAN NEWSPAPER AND THE COVERAGE OF TERRORISM (A CASE STUDY OF DAILY TRUST)

CHAPTER ONE 1.0       Introduction 1.1       Background to the Study        Terrorism is the exercise of violence or the threat of violence against an unarmed and/or unsuspecting population to coerce it to meet the demands of the aggressor.             In this context, terrorists usually have as its target a civilian population not a military force, unless the latter has had little or no reason to anticipate hostile action against it. For example, suicide bombers exploding their bombs in a crowded market place would be terrorists, but small boys throwing stones or even gasoline bombs at tanks in a riot …READ MORE …

INFLUENCE OF SMS POLITICAL ADVERTISING ON VOTING PATTERN OF ELECTORATES IN THE 2019 ELECTION

ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising on voting pattern of electorates in the 2019 election. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political awareness and in influencing the voting behaviour of electorate as it was tested during the 2014 governorship election in both Ekiti and Osun State that is why it was also used in Abia State gubernatorial election. Survey research method was adopted coupled with 300 copies of questionnaire that were administered to the electorate to find out whether they receive …READ MORE …

IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING

Abstract The study examined the impact of colour representation in newspaper advertising using selected people in Osun state as a case study. Colour is one of the most powerful tools available to graphic communicators after picture and text. It is obvious that the use of different colours play a very prominent role in newspaper/magazine and the world of print in general particularly in showing product in the quality it made. Findings show that colour helps to draw the attention of readers to some important part of the product, it add an aesthetic quality to advertising copy, it makes copy more …READ MORE …

SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCTS

ABSTRACT This study was carried out to examine the social media advertising and its influence on audience preference of similar product, (a case study of Cadbury and Nestle). As the number of social media users growing has attracted marketers, marketers have recognized that social media marketing as an important part of their marketing communication strategies. Also, social media help organizations to communicate with their customers. These interactions help marketers determine customer needs and understand what their market might look like. Meanwhile, key business factors of social media allow consumers to estimate products, make recommendations to contacts or friends, and share …READ MORE …