NIGERIAN NEWSPAPER AND THE COVERAGE OF TERRORISM (A CASE STUDY OF DAILY TRUST)

CHAPTER ONE 1.0       Introduction 1.1       Background to the Study        Terrorism is the exercise of violence or the threat of violence against an unarmed and/or unsuspecting population to …READ MORE …

THE INFLUENCE OF SMS POLITICAL ADVERTISING (MESSAGES) ON VOTING PATTERN OF ELECTORATES IN THE 2015 GOVERNORSHIP ELECTION IN ABIA STATE.

ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia …READ MORE …

IMPACT OF COLOUR REPRESENTATION IN NEWSPAPER ADVERTISING

Abstract The study examined the impact of colour representation in newspaper advertising using selected people in Osun state as a case study. Colour is one of the most powerful tools …READ MORE …

SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCTS

ABSTRACT This study was carried out to examine the social media advertising and its influence on audience preference of similar product, (a case study of Cadbury and Nestle). As the …READ MORE …