APPRAISING THE IMPACT OF ICTs ON MASS MEDIA PERFORMANCE

Abstract

The purpose of this study was to find out the impact of Information and Communication Technologies (ICTs) on mass media performance. The study was anchored on the Diffusion of Innovation theory. Survey research method was employed to carry out the research with 100 copies of questionnaire were administered to respondents within OSBC.  the data collected were analysed in frequency and percentage method. Findings showed that news gathering and dissemination, photo and video editing, adverts and commercials, and cartoons and animations are some of the areas in which the impact of ICTs have been felt in journalism. Also, findings showed that modern communication technologies make journalism practice more lively and interactive, make news gathering and dissemination faster, help reduce human efforts and time, and also make the media more productive.  The study recommended that, for media organizations particularly OSBC to fully appreciate the impact of ICTs in performing its duties, there is need to ensure adequate training of members of staff, find a solution to an epileptic power supply, and also avoid the publication of false and unverified stories on the online media.              

 

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Related: Assessment of information and communication technology, ICT in print media, ict in journalism, uses of ICT in journalism, uses of social media in mass media, new media in radio, television and print, mass media and ICT in development communication, Mass Media and ICTs associated, ict in media performance, ict in news gathering, use of ict in news reporting

 

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