PERCEPTION AND ATTITUDE OF IGBENEDION UNIVERSITY STUDENTS ON BIG BROTHER AFRICA SHOW

Abstract The research is geared towards examining the perception of Igbenedion University Students on Big Brother Africa Reality Show. It is very clear that most of the reality shows like “Big Brother Africa” “Who wants to be a Millionaire” and host of others influence the action, reaction and behaviours of the viewers. The research is anchored on Cultivation Theory and Uses and Gratification Theory respectively. The research is quantitative in nature and survey research method was used. The instrument for data collection was questionnaire in eliciting data from the respondents who were Igbenedion University Students. Multistage sampling method as probability …READ MORE …