THE IMPACT OF COMMUNITY BROADCAST STATIONS ON GRASSROOTS DEVELOPMENT

CHAPTER ONE 1.0    Introduction Radio is one of the most effective means of communication to reach people in the grass-root because of it unique features of portability, simplicity, reach the remote locations, simple to operate and it is not expensive to maintain.       ……. others in the full material……. 1.2    Statement of the Problem 1.3    Research Questions Does radio have impact on Ifaki –Ekiti community development? Is there any hindrance facing radio in developing Ifaki–Ekiti community? Do people of Ifaki–Ekiti enjoy the services of radio in terms of community services? To what extent does radio promote the culture and norms …READ MORE …

ROLES OF PRINT MEDIA IN CREATING AWARENESS AGAINST DRUG ABUSE

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio and print advertising can entice people to buy a wide range of products and services, and television entertainment programs and movies exert enormous influence over our ideas, values and behavior. Therefore, according to conventional wisdom, it should be possible to use mass communications to get people to act on behalf of their own …READ MORE …

Effectiveness of NAFDAC Media Campaign Against Fake Drug among the residence of Osogbo

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The important of food and drugs to a man and animal is very obvious. They need food in order to grow and sustain in life. Fake drugs have been unlessswhing on the civil puplace in Nigeria actually informed the introduction of several. The agency was established by the federal ministry of health through decrees number “IS of 1993” and it came in to being on 1st January 1994 NAFDAC was established in response to the resolution of the world health assembly in 1998 to combat the threats that fake drugs pr4oductions posed …READ MORE …

SOCIAL MEDIA AND STUDENTS’ MASS MOBILISATION IN THE 2013 UNIVERSITY ASUU STRIKE IN NIGERIA (A case study of University of Lagos)

 Abstract The study is concerned with the social media and students’ mass mobilisation in the 2013 University ASUU strike in Nigeria (A case study of University of Lagos). There is no doubt in the fact that the world is moving into a global village as postulated by Professor Marshall McLuhan. According to him the world is compressed into a single electronic room where information from far and near can be exchanged with a click of the mouse and now with a touch of screen. The study design is quantitative with the use of cross sectional survey method and questionnaire was …READ MORE …

THE INFLUENCE OF COLOUR COMBINATION IN BEAUTIFICATION OF MAGAZINE PAGES (A case study of Tell Magazine)

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Colour is one of the most powerful tools available to graphic communicators second only to words. Teacman, G. and Orme, M. (1981). Colour is what makes newspaper and magazine appear beautiful and attractive to readers. It is an established fact that colour placement add to aesthetic quality of newspaper and magazine which make readers prefer one newspaper or magazine to another, even before reading. As an artist needs to know how to use a brush, easer, canvas and colours, so does the make-up editor needs to become acquainted with the tools …READ MORE …

THE IMPACT OF COMMUNITY RADIO STATION ON GRASSROOTS DEVELOPMENT (A case study of Gold F.M 95.5, Ilesha)

Abstract Radio as a member of the media family is an instrument for information dissemination. World over, the radio is known to be a very powerful tool for development. In the developed world, radio has been used for developmental purposes” and that “The radio is the singular medium that is most effective for mass mobilization”. In Nigeria today, we have so many radio stations but most of our rural communities are still under developed. This research therefore, aimed at finding out some other roles which the radio is supposed to play in order to facilitate the development of our rural …READ MORE …

IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) IN OSUN STATE

Abstract The study examined the impact of advertising on the marketing of global system for mobile (GSM) in Osun State. The objective was to ascertain whether the advertisement has enhanced the sales of GSM or not especially now that people find using expensive and latest mobile phones for communication. A survey method was adopted and 120 questionnaires were administered within Osun state. Findings show that television is one of the most effective ways of getting GSM advert across the targeted audience with the power to combining motion, sounds, words, colour, personality and stage setting to express and demonstrate significant features …READ MORE …

TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN NIGERIA

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Mass media especially television is regarded as the eye and hear of the people because media look for information on behalf of the general public. Television helps the populace to be aware of the various events near and far away. Television is now inseparable with the society because of the numerous roles they play in our society including educational function. The mass media especially television is a very powerful socializing agent to reach large heterogeneous and widely dispersed audiences. It is also observed that it can reach million of people over …READ MORE …

TELEVISION VIEWING HABIT AMONG FAMILIES IN OSUN STATE

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study According to UNESCO (1999), Television is ubiquitous, with at least one television set present in most family homes in developing countries. It is, therefore, not surprising that time spent in front of a television set watching television, videos or DVDs is one of the most prevalent leisure time activities among young people in developing nations [Larson R.W (1990), Verma S (1990) and Strasburger V.C (2004)]. While there are potential benefits from watching some television programs, videos and DVDs by families, there are concerns that time spent in front of a television, …READ MORE …