EFFECT OF ICT ON MODERN DAY PRACTICE OF BROADCAST JOURNALISM: AN APPRIASAL OF MCR UNIT OF BROADCASTING MEDIA

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Information and Communication Technology is perceived to be a force to be reckoned with in the 21st century because it has caused and continues to cause major changes in the way we live. In the electronic media, ICT has ignited and provoked radical and drastic changes that has affected and revolutionized the broadcast industry, most especially in immediacy and timeliness of news. Information and Communication Technology not only facilitate and enhance the creation, processing, sharing and dissemination of information in the broadcast industry but the immediacy and timeliness of news is …READ MORE …

THE IMPACT OF PUBLIC RELATIONS IN ENHANCING HARMONY IN HIGHER INSTITUTIONS (A case study of Obafemi Awolowo University Ile-Ife)

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Many authorities have contributed immensely to the success of defining public relations. The IBPR defines public relations as a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to Roger Hayward as quoted by Adegoke (2001:1) public relations is the propagation of the personality of the organization. This states the importance of communication between the organization and its publics. Roger Hayward’s definition has something to do with the British Institute of Public Relations (IBPR) definition because both state the duty …READ MORE …

IMPACT OF BILLBOARD ADVERT CAMPAIGNS ON CAMPUS CULTISM AMONG STUDENTS

Abstract The research examined the Impact of Billboard Advert Campaigns on Campus Cultism among National Diploma Students of Osun State Polytechnic, Iree. Cultism’s activities have turn most of the citadel of learning into citadel of violence as many lives and property have lost and damaged. Realizing the havoc which cultism has wrecked on both members and non-members of the academic community, all hands must be on deck to combat the menace. Besides, if the tertiary institutions’ administration would come back to its glorious past as well as prepare the nation for the better future, there is the need to rediscover …READ MORE …

THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION (A case study of Isin Local Government, Kwara State )

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has in this regard offered this all embracing definition of public relations as a management function of a continuing and planned character through which public and private organizations and institutions seek to win and retain the understanding, sympathy and support of those with whom …READ MORE …

PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT (Appraisal of the State Of Osun)

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non-personal communication of information, usually paid form of persuasive information about products (goods and services) or ideas by an identified sponsor through various media. It is an exciting, dynamic, and challenging enterprise. Its often a persuasive communication in that it tries to persuade the reader, the listener or the viewer to …READ MORE …

THE USEFULNESS OF INTERNET TO THE MEDIA PRACTIONNERS

CHAPTER ONE 1.0    Introduction 1.1    Background of the Study This project is aimed at analyzing the uses and impact of computer technology (internet) on the effective news gathering and dissemination among Nigerian journalists. However, Internet is the worldwide system of interconnected network of more than one computer with the ability to share and exchange files and data from one another irrespective of geographical location and time. Computer technology otherwise known as Information and Communication Technology (ICT) which according to a great Canadian English Professor Marshall McLuhan ,described as what has changed the world into a global village by compressing …READ MORE …

THE INFLUENCE OF SMS ON THE PURCHASING HABIT

CHAPTER ONE 1.0    Introduction 1.1    Background of the Study Human existence has continued to move from archaic ways of life to align with modern innovation, invention and social change introduced by technology. This technology popularly known as Information and Communication Technology (ICT) continues to transform every fact of our life and concern to the notion and concept of a great scholar McLuhan on “medium is the message”. This in turn means that it is not the message in the content of the media that influence the people, rather it is the capability of media technology which extend our life through …READ MORE …