ASSESSMENT OF FEEDBACK IN BROADCASTING MEDIA IN THE PRESENT INFORMATION AND COMMUNICATION ERA (A case study of Osun State Broadcast Corporation, Osogbo)

CHAPTER ONE  1.0    Introduction 1.1    Background to the Study Communication is man most ubiquitous and life-long activity. It is also the most significant. This cannot be controverted. It has added to its transactional value a nexus of communal and group cohesion. The world has shrunken into a global village because of communication’s immense power and constantly evolving technologies says Marshall McLuhan. The origin of communication has been traced to the ancient Homosapiens i.e. (Neanderthal man) and it has remained ubiquitous activity which enables us to relate with others anywhere. For instance, numerous studies have confirmed that an individual, in his …READ MORE …

ROLE OF BROADCAST MEDIA IN ERADICATING ELECTION VIOLENCE IN OSUN STATE (A case study of OSBC, Gold F.M, Unique F.M)

CHAPTER ONE  1.0    Introduction 1.1    Background to the Study The political culture and structure of Nigeria elections have been embedded with violence. The mass media over the years have embarked on educating, informing, and enlightening both the electorate and political parties concerning the necessity of curbing any act of violence, before, during and after elections, through its various political programmes both on broadcast and print across the country. According to the report by the Human Rights Watch (April and May 2007-20011, p.12)  virtually all elections held in the past since independence till the last general elections in 2011 have been …READ MORE …

THE INFLUENCE OF SMS ON THE PURCHASING HABIT

CHAPTER ONE 1.0    Introduction 1.1    Background of the Study Human existence has continued to move from archaic ways of life to align with modern innovation, invention and social change introduced by technology. This technology popularly known as Information and Communication Technology (ICT) continues to transform every fact of our life and concern to the notion and concept of a great scholar McLuhan on “medium is the message”. This in turn means that it is not the message in the content of the media that influence the people, rather it is the capability of media technology which extend our life through …READ MORE …