ROLE OF MASS MEDIA IN ACHIEVING A SUSTAINABLE HEALTH CARE IN NIGERIA (A case study of Osun State Broadcasting Corporation)

  CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Mass media provide information among people at large so that there is acceptance of any idea to create interest. Mass media displays information about health and make people aware so as to prevent the spread of various diseases. There are various types of mass media (magazines, television, internet, newspapers, etc.). The media have the power to set and direct our attention towards certain issues in society. This is the agenda setting theory of the mass media. In the words of Cohen (1963), the media “may not be successful in telling …READ MORE …

ANALYSIS OF MEDIA AVAILABILITY IN OSOGBO LOCAL GOVERNMENT

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Pye (1963) the media “have profound influence in changing the ways of people only if they are fully supported by the informal, social channels of communication which are intimately related to the basic social process”. Finally, Nwankwo et, al (1984) argue that the media are essential to the effective functioning of each of the four major sectors of any society. The economic and technological sector which adapts the society to its physical or natural environment. The political sector with power to formulate and implement public policy. The legal and …READ MORE …

THE IMPACT OF WOMEN JOURNALISTS ON NIGERIA BROADCAST MEDIA (A case study of BCOS and NTA Ibdan)

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Media has a role to play in the struggle for gender transformation and bridging gap between social identities of woman an man. Communication studies, even of the radical critical tendency, have long seemed to be largely gender blind (perhaps more a matter of unwillingness to see), one can now justifiably, speak of a culture feminist media studies project (Van Zoonen 1991; 1994: Gallagher 2003). The relationship between media and women has a certain structure where woman is trapped as an object. The role of women in media-decision making is reflected in …READ MORE …

IMPACT OF ADVERTISING IN SUSTAINING THE NIGERIA MASS MEDIA INDUSTRY

Abstract The study examined the impact of advertising in sustaining the Nigeria mass media industry, using OSBC and Punch newspaper as case study. Without doubt no mass media can survive without the availability of commercials or advertisement to generate revenue for the running of the mass media. In fact, private broadcast media is not different to that of private industry which is establish with the objective of making profit. Therefore, for mass media industry especially broadcast organizations to make money and to survive in the long run, they must have constant sources or streams of revenue. Critical reviews to related …READ MORE …

ASSESSMENT OF FEEDBACK IN BROADCASTING MEDIA IN THE PRESENT INFORMATION AND COMMUNICATION ERA (A case study of Osun State Broadcast Corporation, Osogbo)

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Communication is man most ubiquitous and life-long activity. It is also the most significant. This cannot be controverted. It has added to its transactional value a nexus of communal and group cohesion. The world has shrunken into a global village because of communication’s immense power and constantly evolving technologies says Marshall McLuhan. The origin of communication has been traced to the ancient Homosapiens i.e. (Neanderthal man) and it has remained ubiquitous activity which enables us to relate with others anywhere. For instance, numerous studies have confirmed that an individual, in his …READ MORE …