THE NIGERIA PRESS AND ETHICS OF JOURNALISM PROFESSION (A case Study of the Punch Newspaper regular warning to members of the public not to offer bribes to its journalists)

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Truth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption. Siyan Oyeweso (2009). Journalism practice wields such enormous powers and calls for the highest standards of ethics and commitment to truth. Ethics and truth in journalism have assumed global concern as scholars recognize that their basic constituents of objectivity, accuracy, fairness and balance have merely assumed mythical qualities as journalists battle to assign credibility to their news stories. Tuchman (1978: 2) describes objectivity …READ MORE …

IMPACT OF TELEVISION COMMERCIALS ON PURCHASING HABIT OF STUDENTS

ABSTRACT  The study examine the Impact of television commercials on purchasing habit of students of University of Lagos. The purpose of this research work is to find out the role of television commercials on purchasing habit of student with a special focus on University of Lagos. Survey method was adopted as research methodology with questionnaire as data collection instrument. Data were collected through questionnaire  distributed to a sample of students selected to represent the entire population was asked the series of questions in the questionnaire and from the responses conclusion were drawn. However, it is obvious that impact of television …READ MORE …

IMPACT OF INFORMATION TECHNOLOGY ON OPERATIONS OF THE COMMERCIAL BANK’S IN NIGERIA (A CASE STUDY OF UNITED BANK OF AFRICA (UBA) PLC, LAGOS BRANCH)

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY. Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic development and in politics. In Nigeria, during the pre-colonial era, there is always an interaction which starts mostly from trading activity which enables the country to exchange what it has for what it requires. Trading was carried out among the various tribes that made up the present Nigeria nation through the …READ MORE …

MARKETING MIX AS A TOOL FOR THE SURVIVAL OF A BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, IBADAN)

CHAPTER ONE 1.0 INTRODUCTION Generally, the society believes that marketing activities start from when the product is made. However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers. Marketing as a discipline starts from when a particular producers is beginning to think about, what the people need, after a careful analyze to thinks about the quality of the product (with reference to the customer’s taste). The packaging material that would be suitable and attractive from such product to the consumers. All these facts started above …READ MORE …

TRENDS OF NEGATIVE THEMES IN NIGERIAN HOME MOVIES (A STUDY OF FOUR HOME MOVIES)

 ABSTRACT This research study was primarily motivated by the researcher’s curiosity to examine the extent to which Trends of negative themes in Nigerian home movies have negatively increased the rate with which these movies have proliferated Nigerian markets. The data gathered and the findings in this study are to serve as reference material for future researchers in the field of home movies production and Mass Communication. Also, the methodology used in this research work was content analysis method which is defined as the scientific, objective and systematic investigation into the content of media document which includes books, films/ video content, …READ MORE …

THE IMPACT OF BUSINESS ETHICS ON THE PROFITABILITY OF AN ORGANIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, OSOGBO, OSUN STATE)

CHAPTER ONE 1.1 INTRODUCTION Ethics has become a major ingredient that makes any professional group credible and infact, it enablers any citizen or group conforms to the societal standard of exception. All person whether in business, government or any other enterprise are concerned with ethics. Webster Dictionary defines ethics as ‘the discipline dealing with what is good and bad and with moral duty and obligation”. Often ethical standards are created into laws but business ethics is just and fair conduct, which goes beyond observing law and government regulations. It means adhering to moral principles being guided by particularly values and …READ MORE …

THE IMPACT OF EFFECTIVE COMMUNICATION ON ORGANIZATIONAL PRODUCTIVITIES (A CASE STUDY OF FOTOTECH INDUSTRIES LTD, IKEJA LAGOS STATE)

CHAPTER ONE 1.0 INTRODUCTION A manager can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group. Having known this, it is of require good communication since it is regarded as the foundation upon which an organization system must be developed and maintained to get an idea passed across to other in order to bring intended performance. Furthermore, without the process of communication the various part of organization would not be bound together and the organization would …READ MORE …

THE EFFECT OF CREDIT ADMINISTRATION ON PROFITABILITY OF BANKS IN NIGERIA (A CASE STUDY OF WEMA BANK PLC)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Credit administration is standards and practices followed in extending servicing, and collecting loans, Factors such as loan purpose, size, type, and complexity, the borrower’s financial condition, earnings history, intrepidity, and ability; and the impact of macro economic conditions on the institution’s territory influence credit administration. Furthermore, as discussed in the loan portfolio management section of this module, the institutions lending policies should include adequate credit administration standards. Credit administration can have a significant impact on the quality of the loan portfolio. Effective credit administration can mitigate certain credit risks, while deficient …READ MORE …

PROMOTIONAL TOOLS AND CONSUMER PREFERENCE (A CASE STUDY OF SEVEN UP BOTTLING COMPANY IBADAN, OYO STATE)

CHAPTER ONE 1.0 INTRODUCTION In performing marketing function, promotional activities can not be over emphasized. Promotion as one of the marketing mix can not be undermined because of the functional and benefit that could be derived from it. After producing a product, the new product as to get to the final consumer who may not be aware of the existence of such new product. The next task or job for a marketer or management is to find ways through which the product can be furnished with certain information the would be of help to the consumer and prospective buyers as …READ MORE …

THE ROLE OF MASS MEDIA TOWARDS THE ERADICATION OF CHILD TRAFFICKING IN NIGERIA (A CASE STUDY OF KWARA STATE)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Media has turned the world into a global village. It is prominent tool and a best means of one way communication. So, it’s being widely used for everything and for any purpose. It has been playing a significant role in most of all social, political and development sectors due to its power to influence on attitude and behaviour of general public and its outstanding role to design planned and policy on national and international level. Offer the re-advent of democracy in Nepal, the uses of media are intense in every aspect …READ MORE …

IMPACT OF STRATEGIC PLANNING ON PERFORMANCE OF BANKS IN NIGERIA (A CASE STUDY OF ZENITH BANK OF NIGERIA PLC)

CHAPTER ONE 1.0 INTRODUCTION Strategic planning has offer a unique opportunity to an organization especially Nigeria Banks, in terms of helping the Nigeria Banks to create plans that are attuned to assumption about the future also focuses on using the plan as a blue print for daily activities. For an organization to achieve its set goals, management must determine and address the most critical issue that could affect the organization’s ability to achieve the set goal that is, to exerciser strategic plan. Strategic planning can be defined as the process of formulating a ‘company’s vision, mission, objectives and goals and …READ MORE …

THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA A CASE STUDY OF THE PUNCH NEWSPAPER, LAGOS.

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising paints a distorted picture of reality because it provides the consumer with only the selected information about the product or service. In view of this, repetition of similar themes in advertising has brought changes in social value such as materialism among others. Advertising brings about promotions which act as a medium of communication with individuals, groups or organization with the aim of facilitating exchange by informing and persuading the audience to accept the …READ MORE …

IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT (A CASE STUDY OF UNILEVER NIGERIA PLC OREGUN LAGOS)

CHAPTER ONE 1.0 INTRODUCTION Although product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growth by offering modified or new product to current market segments. Before introduction, a new product in the market place will go through the eight distinct stages of the new product development i.e. idea generation, idea screening, concept development, marketing strongly, business analysis, product development, test marketing and commercialization. Test marketing and innovation on …READ MORE …

EFFECT OF MEDIA CREDIBILITY ON NEWS CONSUMPTION AMONG CIVIL SERVANTS IN OSOGBO

CHAPTER ONE 1.0       INTRODUCTION 1.1       BACKGROUND OF THE STUDY On daily basis, whether orchestrated by human being or by natural forces, event unfold in separate parts of the world that must be brought to the knowledge of the general public in the performance of these duty, the role of newspapers, which is a medium of mass communication that uses printing technology to disseminate information to a large heterogeneous and diverse audience, cannot be underestimated. However, after the abolition of slave trade “Iwe-Iroyin fun awon Egba ati yoruba” came into being in 1859 which was printed as plain news without segment …READ MORE …

PRESS AND SENSITIZATION OF THE PUBLIC ON FAKE DRUGS IN NIGERIA; AN EVALUATION OF THE COVERAGE OF NAFDAC BY THE NIGERIA PRESS.

CHAPTER ONE   INTRODUCTION 1.1       BACKGROUND TO THE STUDY In the last few years, the National Agency for Food Drugs Administration and Control (NAFDAC) has been news worthy. There is hardly any day without mention of NAFDAC by either electronic or print media. This coverage is more of positive stories on the activities of the agency than negative. The agency is not new in Nigeria. As a matter of fact, the agency was established in 1974 by the Federal Government with the promulgation of the food and drug decree by administration of General Yakubu Gowon at a time the agency …READ MORE …