IMPACT OF INTERNET ON THE READABILITY OF NIGERIAN STUDENTS

Abstract The study examines the impact of the internet on the readability among Nigerian students with a particular focus on University of Lagos students. The Internet is one of the sources heavily really on in seeking information either for personal consumption or for academic purpose (learning, teaching and researching) among students and lecturers of tertiary institutions. The research is anchored on Technology Determinism Theory and Uses and Gratifications. Cross-sectional survey research as a quantitative method was adopted. The method of data collection for this study is questionnaire in which 200 copies of questionnaires were administered to two hundred students who …READ MORE …

EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS”.

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY We are all surrounded by a vast amount of advertising. Nearly everybody, therefore, has some thoughts on the subject. The tendency is to judge advertising as good or bad, to single out advertisements that one likes or dislikes, to wonder if advertising is worth the large sums of money spent on it, to question the contribution advertising makes to social welfare, and so on. Advertising research also aims to answer these questions in academic ways mainly within the fields of social science. In business, a successful marketing campaign can lead to increased …READ MORE …

INFLUENCE OF GSM (SMS) ADVERT ON THE PURCHASING HABIT OF STUDENTS OF MASS COMMUNICATION (A case study of Osun State Polytechnic, Iree)

CHAPTER ONE 1.0    Introduction 1.1    Background of the Study Human existence has continued to move from archaic ways of life to align with modern innovation, invention and social change introduced by technology. This technology popularly known as Information and Communication Technology (ICT) continues to transform every fact of our life and concern to the notion and concept of a great scholar McLuhan on “medium is the message”. This in turn means that it is not the message in the content of the media that influence the people, rather it is the capability of media technology which extend our life through …READ MORE …

IMPACT OF PHOTOGRAPHS IN NEWSPAPER REPORTAGE OF BOMB BLASTS

Abstract The study examined the impact of Photographs in Newspaper reportage of bomb blasts. However, it is obvious that photographs play a very prominent role in the newspaper and the world of print media in general. It communicates messages even to the illiterates. Quantitative survey research method was adopted in which questionnaire was used as data collection instrument. Findings have shown that a newspaper without the use of photographs will be nothing but look like a letter or textbook and such publication cannot interest readers. Also, photographs draw the attention of the reader to the most prominent news and issue, especially when …READ MORE …

ROLE OF MASS MEDIA IN CRIME REDUCTION (A case of Ibadan South West Local Government)

  CHAPTER ONE 1.0    Introduction 1.1    Background to the Study We live in a world of strife, violence and wars. Despite the untiring effort of individuals, groups, organizations and countries all over the world to promote peaceful co-existence among men and women, our generation is still being threatened by the ravage of terrorism, crime. Indeed, the phenomenon of terrorism and crime today are something that are most disturbing and calls for renewed counter terrorism and counter criminal approaches. Critically, the positive and negative effects of the many messages the mass media send out about crime and terrorism on daily basis …READ MORE …

ROLE OF RADIO AS MEANS OF PROPAGATING NIGERIAN CULTURE

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study The purpose of writing this project is to evaluate the role of radio as a means of propagating Nigerian culture. Radio plays an important role on the Nigeria culture compared to all other media of mass communication. This is because of the incomparable characteristics it posses compared to all other media like Television, Magazines and Newspaper. Radio is more portable, cheaper and has the widest coverage compared to all other media. It is the most common among the literates and illiterates in the society, as a result of its simplicity …READ MORE …

IMPACT OF MASS MEDIA ON UNIVERSAL BASIC EDUCATION

CHAPTER ONE 1.0       Introduction 1.1       Background to the Study Mass media is regarded as the eye and hear of the people. The mass media which comprise of newspaper, television and radio as well as magazine help the populace to be aware of the various events near and far away. The media is inseparable with the society because of the numerous roles they play in our society. The mass media are very powerful socializing agents. The media which mainly newspaper, magazine as well as radio and television reach large heterogeneous and widely dispersed audiences.  It is axiomatic that the mass media …READ MORE …

ROLE OF MASS MEDIA IN WAGGING WAR AGAINST TERRORISM (A case of Nigerian Tribune, Ibadan and NTA, Channel 5 Ikeja )

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study For the purpose of this study, Terrorism is the exercise of violence or the threat of violence against an unarmed and/or unsuspecting population to coerce it to meet the demands of the aggressor. In this context, terrorists usually have as its target a civilian population not a military force, unless the latter has had little or no reason to anticipate hostile action against it. For example, suicide bombers exploding their bombs in a crowded market place would be terrorists, but small boys throwing stones or even gasoline bombs at tanks in …READ MORE …

AUDIENCE PERCEPTION OF SOAP OPERAS ON NIGERIAN TELEVISION STATIONS

CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Soap operas are used interchangeable with soap is a continuous process work of art, specifically dramatic on Television and Radio. A soap operas sometimes called soap for short is an ongoing episodic work of dramatic fiction presented in serial format on television or radio that had soap manufacturers such as Procter. These early radio serial were broadcasted in weekday time slots when most housewives would be available to listen; thus the shows were aimed at and consumed by a predominantly female audience.   The term soap operas has at times been …READ MORE …

ROLE OF PUBLIC RELATIONS OFFICER IN A CRISIS MANAGEMENT A CASE STUDY OF IFE MODAKEKE CRISIS

CHAPTER ONE   1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but not without effects. Man’s interaction with the environment coupled with the sophistication of the present age, survival of the fittest has become a since-quo-non. Thus, people get involved in many activities with the prime objective to satisfy their basic or primary needs (psychological and safety) and secondary needs (social, esteem and self fulfillment). In the process to achieve these need, crisis always emerge either within employees or between employees and …READ MORE …

PLACE OF STATE BROADCASTING STATIONS IN THE PROMOTION OF ISLAM (A CASE STUDY OF KWARA STATE BROADCASTING CORPORATION, ILORIN)

CHAPTER ONE  1.0   Introduction 1.1   Background to the Study This study is on the Place of State Broadcasting Stations in the Promotion of Islam in Nigeria. Using Kwara State Broadcasting Corporation as a Case Study. The term “Broadcasting” has been defined differently by different scholars. The differences definition attached to broadcasting are based on the differences in the orientation of the scholars. According to Oyekanmi (2006) in is book “Compendium Broadcasting production” define Broadcasting as scattering or spreading of information, news, message, idea through the air by means of what we known as radio communication to a large and heterogeneous …READ MORE …

ROLE OF THE MASS MEDIA IN NIGERIA IMAGE RENEWAL” a case study of NTA 2 Channel 5, Ikeja, Lagos.

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Nigeria has a population of over 150 million people which translates to about one quarter of the population of the entire African continent. Nigeria is not the only largest country in Africa, but also the eighth largest country in the whole world. The countries with the most rapid economic growth in the world today, popularly termed the “BRIC States” – Brazil, Russia, India and China – are all among the ten largest countries in the world. These countries have powered their economies by their large markets to challenge the dominance of …READ MORE …

IMPACT OF PUBLIC ENLIGHTENMENTS PROGRAMME ON THE AUDIENCE (A CASE STUDY OF SATURDAY SPECIAL ON BROADCASTING CORPORATION OF OYO STATE BCOS, IBADAN)

CHAPTER ONE 1.0 INTRODUCT1ON In all phases of Mass Communication broadcasting, has become one of the strongest mediums; this is so because it influence everyone as individual in the society. It has been accepted that broadcasting is a powerful and an effective instrument for achieving goals, which includes education, information, mobilization, and shaping mature public opinion. This influence is so great that, hardly will you see an individual in this world who has never been touched by programme dissemination and development of information otherwise known as PUBLIC ENLIGHTENMENT programme to the general public which necessitate orderly and people oriented programming. …READ MORE …

ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT

CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media include not only the mechanical device that transmit and sometimes store the message e.g. television cameras, radio, microphone, printing press e.t.c but also the institution that uses these machines to transmit the message. It other word, ‘hen we talk about mass media we are referring to the people, the policies, the organization and the technology that goes into producing mass communication. According to oxford advanced leaner dictionary, international student’s edition, mass media is designed as …READ MORE …

IMPACT OF RADIO NEWS MESSAGES IN THE SOCIETY

CHAPTER ONE  1.0       INTRODUCTION This chapter introduces the subject matter of this project work. It deals with the background to the study purpose and scope of study literature available on the topic and aspect of the work are also reviewed, project limitations, research questions, etc. are issues touched in this chapter. It helps us to have a general knowledge of issues discussed in the project work. 1.1       BACKGROUND TO THE STUDY The development of radio was part of man’s quest to send and receive information faster than telegraph and telephone whose messages have to pass through the Atlantic Ocean, the …READ MORE …

IMPACT OF PRINT MEDIA (NEWSPAPER) IN SHAPING THE NIGERIAN POLITICAL STRUCTURE

CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY In all aspects of social life, the genesis of a new decade triggers to an effort to summarize and characterize what happened from the past years and to look forward to challenges – the genesis of a new era.  The press (newspaper) stands as link between old and new.  A regime that newly arrives into power can blame its predecessor for some economic problem and it uses the press (newspaper) to compare its records in funding popular services with past regime and reminds public the oppression they felt from the oppositions when …READ MORE …

ROLE OF MASS MEDIA ON ACCEPTABILITY OF CANDIDATE DURING ELECTION IN NIGERIA

CHAPTER ONE 1.1 INTRODUCTION Information is an essential tool for ensuring good democratic governance in a nation state. As a matter of fact, an effective instrument through which the populaces get enlightened about the activities of government as well as actions or inactions of people in the society. However, information can be disseminated through some equipment which mass communication parlance are regarded as the “mass media”. Mass media according to Head and Sterling (1982) are those means of communication that use of technology to reach large parts of the population almost simultaneously with the kinds of news and entertainment that …READ MORE …

EFFECT OF MARKET SEGMENTATION ON SALES VOLUME IN A MANUFACTURING INDUSTRIES (A CASE STUDY OF UNILEVER NIGERIA P PLC LAGOS)

CHAPTER ONE 1.0       BACKGROUND OF THE STUDY 1.1       INTRODUCTION The effect of market segmentation on the sale volume manufacturing industry is concerned with theory and practice of dividing a market into definable groups, usually to improve marketing performance, frequently different segments of a market have individual behavioural patterns and require a different approaches for success to be achieved. And the firm because this has implication on the firm profit, which is the firm principal objective of running a firm. Actually before anything could be said on market segmentation, the term market segmentation need to be defined. Kolter and Arm-Strong (1996) …READ MORE …

IMPACT OF COMPUTER APPLICATION IN BROADCASTING MEDIA (A CASE STUDY OF BROADCASTING CORPORATION OF OYO STATE )

CHAPTER ONE 1.1              BACKGROUND OF THE STUDY Encyclopedia Americana (1988: 472) defines computer as a device that automatically performs calculation and sorts files, edit or otherwise process information. From the above definition it can be deduced that computer is a machine that process information automatically. It also describe computer as an automatic machine that does the work assign to it automatically through processing. Rovers William L. Ct al (1980) write that “Broadcast stations are heavily on the use of computerized information system. Computers are central to most video editing systems, character operators, word processor, graphics systems scheduling and billing systems, …READ MORE …

EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR (A CASE STUDY OF UNILEVER NIGERIA PLC, LAGOS)

CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDYUnilever Nigeria Plc is a contradictory business considering that, although organization can normally be the target for many criticisms. It continues to grow interns of sales levels and brand equity. Furthermore, Unilever Nig Plc has increased its efforts towards environment and social causes and is investing even further on training and educating employees. all these changes the image of the company as a whole Unilever Nigeria Plc is currently manufactures and distributes many brands across it’s global network of companies in Europe. Africa and Asia. Its international policy has focused it’s effort …READ MORE …

ROLE OF NEWSPAPER IN THE POLITICAL DEVELOPMENT OF NIGERIA (A case study of the Guardian Newspaper)

CHAPTER ONE 1.0    Introduction 1.1    Background to the Study The important role media plays in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In our information-based society the media has a disproportionately visible and influential role. Democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that brings up, promotes and propagates public …READ MORE …

Place of gatekeepers on the success of a newspaper outfit

 CHAPTER ONE 1.0    Introduction 1.1    Background to the Study                                                                 Before information can be disseminated to the public, it undergoes strict examination by certain people. These people are known as gate keepers. They limit, expand and recognize or interpret the information the audience receives. This information can be in form of news, film, graphics art and photographs e.t.c.           However, there are lots of scholarly definition of what gatekeeping and who gatekeepers are. The term “gate-keeper” was first used by the Austrian Psychologist, Kurt Lewin. He defines gate-keeper as the individual or groups of persons whose role is to monitor …READ MORE …

IMPACT OF COMPUTER ON NEWSPAPER MAKE-UP

CHAPTER ONE 1.0 INTRODUCTION Acquisition of knowledge generally has imperative of computer instrument values in relation to conscious awareness of computer to modem newspaper. Newspaper make-up is not complete without adequate knowledge of computing programme. since the premier invention of this century in the generation of computer. In a relatively short time, it has affected many areas of our lives. The introduction of the computer into the lives of human beings has a lot of impact on the production of newspaper and it is popularly believed to have turned the world into a global village because it has made human …READ MORE …

SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS (A CASE STUDY OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)

ABSTRACT The research examines social effect of advertising on the Nigeria students (A study of students of Enugu State University of Science and Technology, ESUT). This study was embarked on by the researcher to know how advertisement affects the regular life style of students, both negatively and positively, the way students react to this effect and how this effect can be controlled. In order to get the following details or data, survey method was adopted as the research method, while questionnaire was used as the instrument for data collection. The finding gathered shows that four hypotheses test were accepted while …READ MORE …

ROLE OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF MALARIA IN OSUN STATE

CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths, mostly children in Africa. Ninety percent of malaria deaths occur in Africa, where malaria accounts for about one in six of all childhood deaths. The disease also contributes greatly to anaemia among children — a major cause of poor growth and development. Malaria infection during pregnancy is associated with severe anaemia and other illness in the mother and contributes to low birth weight among newborn …READ MORE …

IMPLICATION OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA.

THE IMPACT OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA. ABSTRACT This study examined the implication of National Broadcasting Commission (NBC) rules and regulation on broadcasting media. In this research work the broadcasting station AIT being studied on how they make their operation to conform to the regulation guiding them, which AIT has been chosen and studied. However, since it is not possible for the broadcasting media to regulate themselves, this research is basically on the regulation and rules that guide and affecting the broadcast media. The objective of this research project is to sway the regulation …READ MORE …

ATTITUDE OF SECONDARY SCHOOL STUDENTS TOWARDS JOURNALISM AS A CAREER

ABSTRACT The aims and objectives of this study is to authenticate the senior secondary school students in choosing journalism as a career and how they can prepare their attitudes to journalism as a career. This study also contains the historical background, the significance, scope and limitation of attitudes of secondary schools students to journalism as a career. This research work has been able to look into the attitude of senior secondary school students to journalism as a career. It gives background to the study, scope of study, limitation of study, purpose of study, significant and statement of problem, research questions …READ MORE …

IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neither recognize nor appreciate public relations efforts in Nigeria. Survey research method was adopted in which data collection instrument was questionnaire. It was revealed from the findings that public relations is an essential ingredient for the growth and success of an organization. It was also discovered that public relations differ from advertisement and propaganda because public relations …READ MORE …

TELEVISION VIEWERSHIP AMONG STUDENTS OF SECONDARY SCHOOL STUDENTS

Abstract The research focused on television viewership among students of Kidvac Secondary School, Iree. Basically, the objective of the study is to examine how television has influence the education, social and moral standard of secondary students. It is obvious that television has both positive and negative effect on the way and manner which students behaves and interact with their pears. First television has gone a long way in improving and promoting education in Nigeria and throughout the world because of it unique advantage of transmitting in audiovisual. Children and adult find it interesting and it message always have an indelible …READ MORE …

IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA

Abstract The study was basically developed to examine the impact of ICT on advertisement practice in Nigeria: An evaluation of Globacom Products. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. 160 questionnaires distributed within GLO Head Office Lagos. Findings showed that advertising plays an important role on changing the consumer behaviour and …READ MORE …