INFLUENCE OF GSM (SMS) ADVERT ON THE PURCHASING HABIT OF STUDENTS OF MASS COMMUNICATION (A case study of Osun State Polytechnic, Iree)

CHAPTER ONE 1.0    Introduction 1.1    Background of the Study Human existence has continued to move from archaic ways of life to align with modern innovation, invention and social change introduced …READ MORE …

IMPACT OF PHOTOGRAPHS IN NEWSPAPER REPORTAGE OF BOMB BLASTS

Abstract The study examined the impact of Photographs in Newspaper reportage of bomb blasts. However, it is obvious that photographs play a very prominent role in the newspaper and the world of …READ MORE …

ROLE OF PUBLIC RELATIONS OFFICER IN A CRISIS MANAGEMENT A CASE STUDY OF IFE MODAKEKE CRISIS

CHAPTER ONE   1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Crisis emerged in the universe right from the beginning of man and has remain a reoccurring variable or decimal but …READ MORE …

PLACE OF STATE BROADCASTING STATIONS IN THE PROMOTION OF ISLAM (A CASE STUDY OF KWARA STATE BROADCASTING CORPORATION, ILORIN)

CHAPTER ONE  1.0   Introduction 1.1   Background to the Study This study is on the Place of State Broadcasting Stations in the Promotion of Islam in Nigeria. Using Kwara State Broadcasting …READ MORE …

IMPACT OF PUBLIC ENLIGHTENMENTS PROGRAMME ON THE AUDIENCE (A CASE STUDY OF SATURDAY SPECIAL ON BROADCASTING CORPORATION OF OYO STATE BCOS, IBADAN)

CHAPTER ONE 1.0 INTRODUCT1ON In all phases of Mass Communication broadcasting, has become one of the strongest mediums; this is so because it influence everyone as individual in the society. …READ MORE …

ROLE OF MASS MEDIA ON ACCEPTABILITY OF CANDIDATE DURING ELECTION IN NIGERIA

CHAPTER ONE 1.1 INTRODUCTION Information is an essential tool for ensuring good democratic governance in a nation state. As a matter of fact, an effective instrument through which the populaces …READ MORE …

EFFECT OF MARKET SEGMENTATION ON SALES VOLUME IN A MANUFACTURING INDUSTRIES (A CASE STUDY OF UNILEVER NIGERIA P PLC LAGOS)

CHAPTER ONE 1.0       BACKGROUND OF THE STUDY 1.1       INTRODUCTION The effect of market segmentation on the sale volume manufacturing industry is concerned with theory and practice of dividing a market …READ MORE …

IMPACT OF COMPUTER APPLICATION IN BROADCASTING MEDIA (A CASE STUDY OF BROADCASTING CORPORATION OF OYO STATE )

CHAPTER ONE 1.1              BACKGROUND OF THE STUDY Encyclopedia Americana (1988: 472) defines computer as a device that automatically performs calculation and sorts files, edit or otherwise process information. From the …READ MORE …

EFFECT OF CONSUMER PERCEPTION ON ADVERTISING MESSAGE ON BUYING BEHAVIOUR (A CASE STUDY OF UNILEVER NIGERIA PLC, LAGOS)

CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDYUnilever Nigeria Plc is a contradictory business considering that, although organization can normally be the target for many criticisms. It continues to …READ MORE …

Place of gatekeepers on the success of a newspaper outfit

 CHAPTER ONE 1.0    Introduction 1.1    Background to the Study                                                                 Before information can be disseminated to the public, it undergoes strict examination by certain people. These people are known as …READ MORE …

SOCIAL EFFECT OF ADVERTISING ON THE NIGERIA STUDENTS (A CASE STUDY OF STUDENTS OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT)

ABSTRACT The research examines social effect of advertising on the Nigeria students (A study of students of Enugu State University of Science and Technology, ESUT). This study was embarked on …READ MORE …

IMPLICATION OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA.

THE IMPACT OF NATIONAL BROADCASTING COMMISSION (NBC) RULES AND REGULATION ON BROADCASTING MEDIA. ABSTRACT This study examined the implication of National Broadcasting Commission (NBC) rules and regulation on broadcasting media. …READ MORE …

ATTITUDE OF SECONDARY SCHOOL STUDENTS TOWARDS JOURNALISM AS A CAREER

ABSTRACT The aims and objectives of this study is to authenticate the senior secondary school students in choosing journalism as a career and how they can prepare their attitudes to …READ MORE …

IMPACT OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION

ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization …READ MORE …

TELEVISION VIEWERSHIP AMONG STUDENTS OF SECONDARY SCHOOL STUDENTS

Abstract The research focused on television viewership among students of Kidvac Secondary School, Iree. Basically, the objective of the study is to examine how television has influence the education, social …READ MORE …

IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA

Abstract The study was basically developed to examine the impact of ICT on advertisement practice in Nigeria: An evaluation of Globacom Products. Online advertising is a form of promotion that …READ MORE …